Major difference in reporting (Ad Network, P202, and CPA Network)

3 replies
Trying to figure out what happened, I re-activated an ad campaign I had running a while ago and verified all the links work properly.

Here's the stats I've:

Ad Network: 152 clicks
P202: 36 clicks tracked to my landing page
P202: 9 clicks out to CPA network
CPA Network: 43 clicks tracked from my landing pages, 1 conversion

I made money, but I'm trying to figure out why there is such a massive discrepency with P202 suddenly, it was working fine a while ago and I haven't changed anything.

I'm inclined to believe the 152 clicks from the Ad Network and 43 clicks to the CPA network because I know historically this landing page has about a 25-30% CTR which matches these numbers.

But why the heck is P202 suddenly not tracking this properly?

It didn't even receive the postback from the CPA network when I got the conversion.

Thoughts?

On the plus side the campaign got a 300% ROI on day 1 which is always nice, but I'm not sure what is going on with P202.
#cpa #difference #major #network #p202 #reporting

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