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Why split test an offer between networks?

by ninjaafk
8 replies
What's up warriors?

I have been wondering why people say to split test the same offer between networks?

My question is ... why would it make a difference if you are promoting the SAME offer with the same offer page on a different network?

How does promoting it on a different network give you different results if everything about the offer is still the same?

Thanks in advance.
#networks #offer #split
  • Profile picture of the author ChrisBa
    Yes, you should ALWAYS do this, you need to protect your own interests and this is the best way.. this way you will know for sure if there is an issue with that offer and the network..
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  • Profile picture of the author Tuan Vy
    Because each network doesn't have the same tracking solutions, one may convert better than another network due to better tracking, or in some cases a better relationship with the merchant who owns the offer.

    That is why you test.
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  • Profile picture of the author JustinDupre
    Every network and every affiliate on each network can get different scrub rates (on both the offer or individual affiliate). Lovely, isn't it.
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    • Profile picture of the author MTVida
      There can be many reasons for different conversion rates from one network to another. Scrubbing is the biggest one. You also may notice a pretty big difference in redirect times from one network to the next. Long redirect times run the risk of more users abandoning the connection.

      Because conversion rates do tend to differ so much, you won't want to always go with the network that offers the highest payout. Instead, you'll want to focus on the network that gives the best EPC (earnings per click) for an offer. You'll only find this out through split-testing.
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  • Profile picture of the author ninjaafk
    Makes sense to me now.

    Thanks everyone for taking your time to reply.

    Got some solid answers from some solid marketers up in this thread. I'm happy
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  • Profile picture of the author bizoppmaster
    Because some networks scrub more than others.
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  • Profile picture of the author PerformanceMarketing
    Generally speaking - networks don't shave/scrub.

    However the vast majority of merchants do.

    In order for the merchants to meet their ROI goals, they will adjust the scrub rate for individual publishers at a network, and also they will have a scrub rate for the entire network.

    The reasoning for this, say publisher 123 at network x sends a packet of 10,000 leads which are absolute dog shit quality. They can scrub this affiliate 123 right the way down, but they'll still make a loss on these leads. Therefore they need to up the scrub rate on the entire network, in order to make back some of this revenue and hence improve their ROI.

    Cutting a long story short - always split test your shit!
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