Optimizing Broad Keywords

2 replies
I have campaigns with broad matched keywords, I would like to optimize them. I am just asking if I have right way of optimizing in my mind

The way to optimize them is to track keywords, than add negative ones to PPC machine? Or to pull out converting ones from tracker and go with those in exact match?

Tnx for help
#broad #keywords #optimizing
  • Profile picture of the author CandyxLand
    By optimizing broad keywords, do you mean how to narrow down the keywords with the best conversions? No matter what the keyword is, it's the ones that convert that matter, whether or not they are exact matches or not. Keep the ones that actually make money.
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  • Profile picture of the author Greedy
    I always start with Exact match, after that converts test Phrase, and if that converts go for Broad.

    Use a tracking software like Tracking202, spend 1-2x a conversion value testing each keyword. If they don't convert kill them.

    Likely only 10% of your keywords will bring all your conversions.
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