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When do you decide to pull the plug on a CPA campaign?

by NoobSensei
4 replies
I've been running campaigns on POF for about a month now. Some of them do OK (break-even) and others lose a little bit of money. And I'm generally OK with that situation for now, since I just started out and have a lot to learn.

The thing I'm struggling with the most right now is knowing when to pull the plug on a money-losing campaign, when to tinker with it to try to make it perform better, and when to just leave it alone and hope it performs better the following day.

To those of you who have been at this a while, do you have any particular metrics that you use to decide if it's time to cancel a campaign? Do you have certain cutoff points where you decide "if Metric A is less than X after Y days, I'll cancel the campaign" or do you judge more on a case-by-case basis?
#campaign #cpa #decide #plug #pull
  • Profile picture of the author Joshua Lowenthal
    Look at it this way. You have some really important information at your disposal now.

    You can clearly that some ads perform better than others and as long as you have had at least 14 days minimum to see how they perform, then I would safely say you should know what is ALMOST working.

    So to answer your question about which to keep I would point to those.

    as far as when to cut off a campaign, I would say never . Keep trying!

    If the ad is at least breaking even then you aren't hurting anything, so take the time and try to appeal more the viewers. Try some other stuff.

    You'll get it eventually.
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  • Profile picture of the author Greedy
    Usually, I give it about a month. When I was just starting out I stuck with the same thing for 3 months.

    If I'm working a campaign right now, and the campaign has a lot of volume, I usually stick with it.

    Since you are breaking even, trying making some big changes to see if you can get things to big changes in your conversions.
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  • Profile picture of the author ChrisBa
    Originally Posted by NoobSensei View Post

    I've been running campaigns on POF for about a month now. Some of them do OK (break-even) and others lose a little bit of money. And I'm generally OK with that situation for now, since I just started out and have a lot to learn.

    The thing I'm struggling with the most right now is knowing when to pull the plug on a money-losing campaign, when to tinker with it to try to make it perform better, and when to just leave it alone and hope it performs better the following day.

    To those of you who have been at this a while, do you have any particular metrics that you use to decide if it's time to cancel a campaign? Do you have certain cutoff points where you decide "if Metric A is less than X after Y days, I'll cancel the campaign" or do you judge more on a case-by-case basis?
    For me it's always a case by case basis, I just keep them while they are profitable and if it starts to be a loser I kill it.
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  • Profile picture of the author bizoppmaster
    Pull the plug on an ad or lander or offer after 1x-3 the offer payout spend.
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