6 replies
I am about to start setting up PPC campaigns with Bing & adwords, and I was just curious on whether people find better success using txt ads with search network or if banners typically work better?

Are banners usually cheaper in cpc?

Thanks,
Justin

*of course I know to test them both and see what works but just curious on peoples thoughts
#content #search
  • Profile picture of the author acaforreal
    Their is tendency for banner to receive clicks than others
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  • Profile picture of the author velvetadvert
    interesting question. in my opinion banners are more clickable in any way.
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  • Profile picture of the author Greedy
    Completely depends on your niche.

    Content
    - Great with your want to build a brand.
    - Great if you have a visual product or service. (Or can communicate it good visually.)
    - Great if your buyers don't typically search you out.
    - Great if there is a lot sites using Adsense in your niche.

    Search
    - Great if people are actively looking for the solution your product provides.
    - Great if people are actively looking for your competitors.
    - Great if your product is costly.
    - Great if you want highly targeted traffic.

    So both can work good, it depends your goals. Don't go for cheaper, go for what will converts better. But yes test both.
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  • Profile picture of the author ChrisBa
    Originally Posted by jpsween88 View Post

    I am about to start setting up PPC campaigns with Bing & adwords, and I was just curious on whether people find better success using txt ads with search network or if banners typically work better?

    Are banners usually cheaper in cpc?

    Thanks,
    Justin

    *of course I know to test them both and see what works but just curious on peoples thoughts
    It's comparing apples to oranges. I find typically its easier to work with the content network as it ends up being cheaper but I find I can get a higher conversion rate with the search network and often higher profits
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  • Profile picture of the author Jac0b
    I've tried both txt and banners, banners work better
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  • Profile picture of the author joshua138
    Text banners never worked good for me.
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