Is AdWords appropriate for a Niche High-Ticket Item?

by BeckM2
9 replies
Hi,
I sell a $300 physical book on my website to a nice market that has a low but steady conversion rate.

I am trying to implement an AdWords campaign with the idea that if I can find a few keywords that convert, then the ROI I could make would be excellent.

The problem I have is that the keywords that describe my product are so niche, that they are not displayed.

Further, I started the campaign a few days ago, and I have 19 clicks but a bounce rate of 95% with zero conversions. Clearly there is a disconnect between what the people expect when they click vs. what they are seeing. The interesting part is that non-paid search bounce rate for that same landing page is 67%.

Any advice on this would be much appreciated.

Thanks!
#adwords #highticket #item #niche
  • Profile picture of the author badlimey
    Sometime if your offer is not converting it has more to do with the quality of the offer or if that's OK, Perhaps the message is wrong on the landing page.

    When we have a product that we have personally created it is natural for some to get emotionally involved with it.

    As far as Adwords, I am anti Google and if you click on my link I'll give you 12,000 words worth of reasons not to use Google for marketing.

    If you would like me to take a look at you landing page just get in touch.

    Good Luck!
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  • Profile picture of the author Bryan O'Neil
    This is an obvious thing but sometimes we miss the most obvious so let me point it out - when setting up your campaign, did you set your keyword(s) to exact match? If not then this would explain the high bounce rate difference between paid and organic traffic for the same keyword.
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    • Profile picture of the author BeckM2
      Originally Posted by Bryan O'Neil View Post

      This is an obvious thing but sometimes we miss the most obvious so let me point it out - when setting up your campaign, did you set your keyword(s) to exact match? If not then this would explain the high bounce rate difference between paid and organic traffic for the same keyword.
      Boy were you spot on! Thank you. Is there a way to "reset" the previous AdWords data? I don't want to average in my crappy previous conversion rate with my new hopefully "not as crappy" conversion rate.

      And thank you again!!!!
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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      • Profile picture of the author Bryan O'Neil
        Originally Posted by BeckM2 View Post

        Boy were you spot on! Thank you. Is there a way to "reset" the previous AdWords data? I don't want to average in my crappy previous conversion rate with my new hopefully "not as crappy" conversion rate.

        And thank you again!!!!
        Ha! No worries

        I'm afraid it isn't possible to change past data in any way. The best you can do is set your reports to start with today's date.
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  • Profile picture of the author Greedy
    Yes, it could easily be the best place.

    Adwords has the highest quality most buyer targeted traffic you can get.

    Give it a test.
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    • Profile picture of the author BeckM2
      Originally Posted by Greedy View Post

      Yes, it could easily be the best place.

      Adwords has the highest quality most buyer targeted traffic you can get.

      Give it a test.
      Thanks -- the problem is that my keywords are so niche that I get the "search volume too low" problem.

      Would it make sense to create a bunch of different landing pages for AdWords only?

      And if yes, then should I create "Ad#1" and have a version that goes to landing page 1, and then to landing page 2, etc. for testing?


      Thank you!
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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      • Profile picture of the author Greedy
        Originally Posted by BeckM2 View Post

        Thanks -- the problem is that my keywords are so niche that I get the "search volume too low" problem.

        Would it make sense to create a bunch of different landing pages for AdWords only?

        And if yes, then should I create "Ad#1" and have a version that goes to landing page 1, and then to landing page 2, etc. for testing?


        Thank you!
        Then you might need to broaden your niche or how you are going to reach them a bit.

        Yes, definitely test different landing pages. Not sure what you mean exactly by Adwords only?

        Yes, rotates your landing pages, and make sure you track it properly.
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  • Profile picture of the author JustinDupre
    You can set tracking goals with Analytics and rotate multiple landing pages with one link. I'm not savvy with Analytics, but I know it is possible.
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  • Profile picture of the author Cash37
    Testing wont kill you
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