I sell a $300 physical book on my website to a nice market that has a low but steady conversion rate.
I am trying to implement an AdWords campaign with the idea that if I can find a few keywords that convert, then the ROI I could make would be excellent.
The problem I have is that the keywords that describe my product are so niche, that they are not displayed.
Further, I started the campaign a few days ago, and I have 19 clicks but a bounce rate of 95% with zero conversions. Clearly there is a disconnect between what the people expect when they click vs. what they are seeing. The interesting part is that non-paid search bounce rate for that same landing page is 67%.
Any advice on this would be much appreciated.