are ppv and contextual similar?

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6
i am confused about ppv and contextual traffic are they same?
#ad networks (cpm/cpl, display) #contextual #ppv #similar
  • They are the same, in many agencies. Its just a marketing jargon that is confusing. But you always need to double check before you risk your money.
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    • Yeah, have a chat with your AM to clarify what traffic type equals what. Different networks have different terms for different types different types of traffic. I've had some networks call traffic from Facebook and POF ads display, others call it social.
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  • Yes, your best bet is to ask your AM. But generally it is contextual.
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  • Typically yes. In-page ads can also be contextual.
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