I started generating some small income from a course I had on Udemy and from my Youtube adsense money so I want to re-invest some of it with Adwords.
I was trying to use a $100 free coupon from Host Gator but for some reason the code is not showing up. I realized that Google has their own coupon for $100 free when you pay for $25 worth of Adwords, so technically $75 free. Nonetheless I've never used Adwords and looking to get started.
So I have a few newbie questions, as I'm still reading up a lot on this forum. So first off I did a quick search in Google for my niche and there only seems to be one Ad being displayed from Lynda.com. I search for other similar keywords in Google and I see no other ads being displayed. Does this mean that there aren't many ads for my niche?
Another question I have is whether or not I should use text ads or image ads? My site has a lot of video content, so I'm not sure which would work best in this case.
Last question is, should I have a monthly budget for Adwords or PPC? From what I've read it seems PPC can really bring in some good money along with Adsense. I know the difference between the two (PPC is where I pay, Adsense generates money for me). What would be a decent Adwords budget? $200 a month? $500 a month? Thanks!