Starting my first Adwords campaign

8 replies
Hello Everyone,

I started generating some small income from a course I had on Udemy and from my Youtube adsense money so I want to re-invest some of it with Adwords.

I was trying to use a $100 free coupon from Host Gator but for some reason the code is not showing up. I realized that Google has their own coupon for $100 free when you pay for $25 worth of Adwords, so technically $75 free. Nonetheless I've never used Adwords and looking to get started.

So I have a few newbie questions, as I'm still reading up a lot on this forum. So first off I did a quick search in Google for my niche and there only seems to be one Ad being displayed from Lynda.com. I search for other similar keywords in Google and I see no other ads being displayed. Does this mean that there aren't many ads for my niche?

Another question I have is whether or not I should use text ads or image ads? My site has a lot of video content, so I'm not sure which would work best in this case.

Last question is, should I have a monthly budget for Adwords or PPC? From what I've read it seems PPC can really bring in some good money along with Adsense. I know the difference between the two (PPC is where I pay, Adsense generates money for me). What would be a decent Adwords budget? $200 a month? $500 a month? Thanks!
#adwords #campaign #starting
  • Profile picture of the author PPC-Coach
    I have an adwords course on how to promote your udemy course ON udemy.

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    • Profile picture of the author Gonzosan
      Originally Posted by PPC-Coach View Post

      I have an adwords course on how to promote your udemy course ON udemy.

      I was browsing through them earlier before, there's quite a bit of them. Which is yours? You wouldn't happen to be the one that has 5000+ students would you?
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  • Profile picture of the author bizoppmaster
    I would start with FB PPC over Adwords - simply because you will be able to get much more targeted and cheaper clicks.
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    • Profile picture of the author Gonzosan
      Originally Posted by bizoppmaster View Post

      I would start with FB PPC over Adwords - simply because you will be able to get much more targeted and cheaper clicks.
      Thanks, this was the kind of info I was looking for. I'll check them out. I did find a few ad networks that specifically cover video games. I teach game design so I don't want to waste my time advertising on places that people wouldn't care about (like Plenty of Fish).
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  • Profile picture of the author Marty Foley
    Originally Posted by Gonzosan View Post

    So first off I did a quick search in Google for my niche and there only seems to be one Ad being displayed from Lynda.com. I search for other similar keywords in Google and I see no other ads being displayed. Does this mean that there aren't many ads for my niche?
    It could, but not necessarily. It could mean that you're not using the same search term(s) other advertisers are bidding on.

    Originally Posted by Gonzosan View Post

    Another question I have is whether or not I should use text ads or image ads? My site has a lot of video content, so I'm not sure which would work best in this case.
    You should use as many ad formats as possible, as long as the ROI makes it worthwhile. The same for traffic networks, in this case, the Display Network. If you can get the DN to convert for your product/service, the traffic volume can be much larger than search.

    A common approach is to start first with keywords and text ads, then expand to the display network with image ads (using your winning text ads from search to create initial image ads).

    Even if you start with search, it's a good idea to add Adword's remarketing code to your site as early as possible, to start building a remarketing list for future targeting through the Display Network.

    Originally Posted by Gonzosan View Post

    Last question is, should I have a monthly budget for Adwords or PPC? From what I've read it seems PPC can really bring in some good money along with Adsense. I know the difference between the two (PPC is where I pay, Adsense generates money for me). What would be a decent Adwords budget? $200 a month? $500 a month? Thanks!
    That number is really up to you. Start by determining your goals and how much you're willing to spend (or lose) on initial testing, to prove whether it'll work for you or not, and how much it's worth investing in. Remember that new Adwords advertisers can get Adwords coupon codes worth, $50, $75, $100 or more, to make initial testing more affordable ;-)

    Assume a lower conversion rate at first (and higher average cost per conversion), which can get better and better over time with smart optimization techniques.

    ~ Marty Foley
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    • Profile picture of the author Gonzosan
      Thanks for the info Marty. I'll be setting up my campaign this weekend.
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  • Profile picture of the author Gonzosan
    Well found a great Adwords course on Udemy to get me spun up on how to do it. Set it up today and had a daily budget of $10 just until I really get the hang of all this. I had about 10 clicks today and ended up spending $11.85. My CTR was 1.85% and had 835 impressions. My budget was met within a few hours. I'll keep running it this way till the end of the week, if I don't get any conversions then I'll make some changes to my ad. Thoughts?
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  • Profile picture of the author Gonzosan
    Well decided to scrap my adwords campaign. I wanted to try out Facebook to see how well it does.
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