Whats your average Adsense CTR?

51 replies
I know this question has a ton of variables, but I'm simply looking for a benchmark, even a vague one, to measure against.

For your information sites/blogs, what is your average Adsense page CTR? 2-5% about average?
#adsense #average #ctr
  • Profile picture of the author Negotiator74
    Not very exciting but my sites seem to average 3 to 4%...
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  • Profile picture of the author Unpleasantry
    .5% lol. One small ad on the far left side
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    • Profile picture of the author InsanitySEO
      Some folks are selling 20% ctr themes. Go get em.
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      • Profile picture of the author Curtis2011
        I don't use Adsense at the moment but in the past I typically hovered around 1-3% depending on website layout.

        Ironically, back when I made my very first website with Adsense, it had around a 5-6% CTR. I later realized that the design of the pages was so ugly that visitors were just clicking on ads to get off the page as soon as possible.

        Originally Posted by InsanitySEO View Post

        Some folks are selling 20% ctr themes. Go get em.
        In my experience, this is always a lie.

        I've tried "high CTR" themes in the past and never achieved the type of results that the sellers advertised.
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  • Profile picture of the author Curtis2011
    Average for Adsense noobs: Terrible, less than 0.1%.

    Average for people who take a few minutes to optimize placement: maybe 1%.

    Average for well optimized sites: maybe 3%.

    Average for thoroughly-tested made-for-Adsense sites: anywhere from 5% to 25% to maybe even higher.

    The best results I've ever heard of from a real person was a guy who told me that his pages got above a 10% CTR. They were product-focused information pages and the ads were for those exact products.
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  • Profile picture of the author car4hires
    its 5%. is good Adsense CTR.
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  • Profile picture of the author Thriftypreneur
    Really interesting numbers so far.

    Anyone have any good experiences with CTR Themes? If so, which?
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  • Profile picture of the author James-
    I averaged 15.8% for 350k+ page views over a period of a few months. The site earned me a lot.

    I am now doing another site in the same niche setup exactly the same way targettign adifferent keyword and cant for the life of me work out how to get above 4% CTR. I'm pretty convinced AdSense is just showing a load of crap on my sites these days as the numbers aren't what they once were for me.

    It's not all about placements, but if you set them up well you should be getting 5%+ easily if the ads are relevant.
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    • Profile picture of the author Curtis2011
      Originally Posted by James- View Post

      I averaged 15.8% for 350k+ page views over a period of a few months. The site earned me a lot.
      Do you use a popular CTR theme or your own design? Any chance you could show us the template?
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  • Profile picture of the author James-
    Basically a self-modified version of this:
    Kubrick Theme — WordPress Themes for Blogs at WordPress.com

    Thin layout, with a large adsense rectangle above the fold in the middle as you go down the page.

    That CTR was from over a year ago now tho, i dont have that site anymore. Also these days everyone uses mobiles to view pages, makes it a lot harder to get the same sort of CTR figures in my opinion.
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    • Profile picture of the author HeatMap
      Originally Posted by James- View Post

      Also these days everyone uses mobiles to view pages, makes it a lot harder to get the same sort of CTR figures in my opinion.
      Yup, these days mobiles and tablets are becoming a big factor so if we want to keep that CTR up there we have to make sure our sites can 'respond' with the right kind of ads in the right kind of locations to suit the device.

      I'm noticing these days that the 320 x 50 ads and 250 x 250 that I switch in automatically when a mobile device is detected are beginning to get more clicks, so if your site is leaking ctr, maybe take a look at your mobile / tablet strategy too.
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  • Profile picture of the author Moneymaker2012
    It is not possible to answer this because the theme of the site is a major determining factor when it comes to ctr.
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  • Profile picture of the author Wide
    I'm at 21% here
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  • Profile picture of the author ivansk
    2-3 % here
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  • Profile picture of the author Iceware
    I don't pay attention as long as I make my 5 to 15 dollars daily I don't care about anything else lol I probably should though
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  • Profile picture of the author nettech4
    Originally Posted by Thriftypreneur View Post

    I know this question has a ton of variables, but I'm simply looking for a benchmark, even a vague one, to measure against.
    For your information sites/blogs, what is your average Adsense page CTR? 2-5% about average?
    Mine is around 1%. . If I am lucky on a day, may get 2% CTR. However, I think most of the bloggers having the similar CTR.
    Calculate Normal AdSense Click Though Rate ( CTR ) Of Blogs & Forums Having 5% CTR is mind blowing for me.
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  • Profile picture of the author Moses.W.
    I cant believe the CTRs over 15%. Does Google allow their Adsense membership?
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  • Profile picture of the author apnavarun
    Mine is only .50% to 70% max . Just wondering how to get higher ctr. If I will get 1% that will be very good for my site.
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  • Profile picture of the author James-
    my site is laid out so mobile and tablet users view it exactly the same as a desktop user would. Its a simply designed site so i dont see this as a problem. Last few days i am getting around 8-10% CTR, so it really goes to show what kind of ads show up on my site
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    • Profile picture of the author scrapgirl42
      Originally Posted by James- View Post

      my site is laid out so mobile and tablet users view it exactly the same as a desktop user would. Its a simply designed site so i dont see this as a problem. Last few days i am getting around 8-10% CTR, so it really goes to show what kind of ads show up on my site
      I would really like to know how to optimize my sites for mobile devices! Where can I find this kind of info?

      Also, about the CTR rate, my sites that have a CTR theme (it is called CTR ) have around a 20% CTR. BUT, everyone one of them had a Google Webmaster 'thin content' warning slapped on them the end of June. Working to re-write my content, but it isn't really thin. Just realistic info about the topic. Weird . . .

      My other non-CTR themed sites average around 3-5% CTR, and non of them have the warning. I am wondering if the theme is why . . .
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      • Profile picture of the author HeatMap
        Originally Posted by scrapgirl42 View Post

        I would really like to know how to optimize my sites for mobile devices! Where can I find this kind of info?
        If you are running a fixed width template and want to stick with it then the easiest way would be to install a mobile plugin like wp-touch and then run a plugin which can detect a mobile devices and automatically inject a mobile ads into your content. Click Missile plugin does that.

        Of course to get most flexibility with ad placement you'll need to switch to an responsive ads theme specially built for that job (and then you wouldnt require the mobile plugin).
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        • Profile picture of the author littlepandaman
          2.5%

          My sites don't remotely sell anything, so visitors aren't looking to buy. 2.5% is good in that sense, but I'd like to boost it a bit.
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  • Profile picture of the author m2bsolutions
    I think 3 to 4% adsense ctr is good.
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  • Profile picture of the author chg
    Across the 1,100 sites I own, the overall average is 4.4% network wide. Some produce higher, some lower!
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  • Currently at 1.71%
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  • Profile picture of the author eman2011
    My adsense CTR varies. Sometimes it goes around 3 - 4 % and sometimes falls below 1%. Last month it went about 0.5%.
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  • Profile picture of the author dewayneboyd
    Are any of you with less than 5 percent actually doing anything to improve your CTR? Why people accept such low figures is beyond me unless they are monetizing the same pages in other ways.
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  • Profile picture of the author nikhilsonu11
    My site average ctr is around 2% to 5% last month.Its various all time some time it will be around 1% below also.
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  • Profile picture of the author mybids
    Banned
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  • Profile picture of the author jgant
    4 to 8%. Depends on the piece of content I promote on social media. On average, 5 to 6% which I'm good with.
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    • Profile picture of the author peterperseo
      Between 17% and 21%.
      But of course it depends by your niche. With niches where go people in needing to buy as soon as possible (like mine) of course the CTR is higher than other niches where people mostly is looking for informations.

      I have a very new site with... 78% CTR, but it's just because it's very new, and in the first month I got 9 visits and 7 clicks
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  • Profile picture of the author Amadish
    Its usually between 1% and 3 % for well written websites
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  • Profile picture of the author Feiraz1980
    I get 4 - 5% for this month. Happy to see the significant increase of the CTR. Last month the ctr was hard to reach 1%
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    • Profile picture of the author DABK
      11.35% in the financial world
      3.23% in fitness equipment
      5.41% in real estate.
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  • Profile picture of the author sojibrahman
    3.5-5% avg
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  • Profile picture of the author Arian Surya
    Somewhere between 4-7%..
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  • Profile picture of the author Cityofdreams
    around .755342 only have adsense up for a few extra dolla's a month, nothing special
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  • Profile picture of the author markbrown1
    We get around 3% in the weight loss niche, but not before we tested "every imaginable" ad position...in the beginning, with ads on top and to the side of our content, it was well below 2%...
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  • Profile picture of the author mattcarter99
    Not very exciting but my sites seem to average 2 to 4%...
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    • Profile picture of the author Jonathan Henson
      Approximately 13.5% CTR across all my sites. A few years ago that number was closer to 16% (on some days I would get a scary 18-19%) but it has gone down a little and stayed at about 13.5% consistently for the last 3 years.

      I credit my high CTR to experimenting with ad placement, and because I have used 336 X 280 ads almost exclusively, above and below my content.
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  • Profile picture of the author aliblogger1985
    mine ctr remain between 3% to 5% and i think it is good as ctr over 5% considered dangerous.
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    • Profile picture of the author DABK
      Considered dangerous by who? I mean, besides you.

      Originally Posted by aliblogger1985 View Post

      mine ctr remain between 3% to 5% and i think it is good as ctr over 5% considered dangerous.
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  • Profile picture of the author kamaldeepchandel
    Google doesn't allow the CTR which is more than 10%. If you got more than 10% CTR on regular basis Google can suspend your account.

    2 to 4% CTR is perfect for any website and you can earn good amount if you got good ranking in Google.
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  • Profile picture of the author hatrick
    I have been using Adsense Pro Ultimate theme that gives me around 4% CTR for 2 of my websites. I do agree with kamal that if you have an abnormal CTR then Google may ban you for it, so choose your theme wisely.
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  • Profile picture of the author navi009
    8-10% only
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    • Profile picture of the author DrawissimoKids
      Hi guys. Which CTR (there are 3 different) is relevant and shouldn't be too high? I can see 3 different CTR values in Adsense for content and our numbers (for last month) are currently:

      Page CTR: 0.85%
      CTR: 0.23%
      Ad CTR: 0.22%

      Last 16 months:
      Page CTR: 0.85%
      CTR: 0.25%
      Ad CTR: 0.25%


      Are this numbers Ok, should they the numbers be lower or can they be higher and what is the % when Google becomes alerted?
      Thanks!
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  • Profile picture of the author BAC
    CTR upto 5 is good. Mine is 3%.
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  • Profile picture of the author adamgreenwood
    Nobody is getting over 20% CTR without some kind of fraud going on.
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    • Profile picture of the author DrawissimoKids
      So what you guys think about it? We have too low right? And which CTR is the right to check since there are 3 different?
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  • Profile picture of the author waleeed00
    Ironically, back when I made my very first website with Adsense, it had around a 5-6% CTR. I later realized that the design of the pages was so ugly that visitors were just clicking on ads to get off the page as soon as possible.


    waleeed
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  • Profile picture of the author drastic
    very low with AdSense because they keep giving me generic ads, even though our site has a pretty niched out list of content. I was able to get 7-10% with some native ad groups, but the ppc amount earned was crap.
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