"Build it and they will come", the famous line from the movie Field of Dreams. Building a website is probably the easy part, but gaining traffic can be a nightmare. Here is the scenario. You have built this great niche site, but no one knows about. This has happen to me. I recently launched a classifieds website aim at servicing my home town and a few surrounding counties. Nothing big, I didn't want to have to compete with the big guys; I am trying to give our communities a local place to sell their used items. Sounded like a great idea.