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PPC - What I've Come To Learn...

by DevEdge
11 replies
Hey Warriors,

As I've been delving into the PPC arena I've noticed a few things about success and failure. So far I've realised that there are two reasons people fail with PPC.

1) They don't give it a chance to work (stop campaigns too early)
2) They haven't got a budget to give it a chance to work

I've also come to realise that not every campaign will turn a profit, or even a sale.

It's all about testing a campaign, tweaking it then either dropping it or scaling it up.

You will find winners but you HAVE to endure the process of weeding out the campaigns that don't work first (and paying for it in the process).

However you CAN start with a small budget but it will take longer to figure out if the campaign is profitable or not. It'll be quicker if you can send a few hundred clicks in a short period of time.

You have to let your campaigns run to at least 100+ clicks to give it a chance of converting at least one sale.

If you've done the research phase correctly then all you can do is sit and wait for the clicks to come in and make your decision based on the results.

The unsuccessful campaigns outweigh the successful campaigns so just keep going if your budget allows! (That's why I always start with a low budget so I can keep testing new campaigns without going broke).

Anyway, these are just my experiences please do add!

Regards
#learn #ppc
  • Profile picture of the author Greedy
    Good info, I just don't recommend using "low budgets." Also instead of testing a handful of different campaigns, I like to keep testing only a few and keep tweaking until they are winners.
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  • Profile picture of the author vask
    Originally Posted by DevEdge View Post

    Hey Warriors,

    I've also come to realise that not every campaign will turn a profit, or even a sale.

    It's all about testing a campaign, tweaking it then either dropping it or scaling it up.

    You will find winners but you HAVE to endure the process of weeding out the campaigns that don't work first (and paying for it in the process).
    You are ON POINT.

    Once you start getting profitable, the process of starting, testing, and analyzing potential profitable campaigns becomes like clockwork.

    I've seen many affiliates find a profitable campaign, then focus 100% of their energy and money on that ONE campaign, and once that campaign dries up they're back at square one.
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    • Profile picture of the author TheAnimatorGuy
      Well said. I just wonder how long will it normally take for a campaign to have 100+clicks?

      For Example - If you choose an offer with 6$ payout, and you set your daily budget for this offer 10$, will you just let it "go" for 24h - after setting your bid?
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      • Profile picture of the author DevEdge
        Originally Posted by Greedy View Post

        Good info, I just don't recommend using "low budgets." Also instead of testing a handful of different campaigns, I like to keep testing only a few and keep tweaking until they are winners.
        I see where you are coming from however if you haven't got a large budget to start with you can only start small :-) Thanks for replying.

        Originally Posted by viasq View Post

        You are ON POINT.

        Once you start getting profitable, the process of starting, testing, and analyzing potential profitable campaigns becomes like clockwork.

        I've seen many affiliates find a profitable campaign, then focus 100% of their energy and money on that ONE campaign, and once that campaign dries up they're back at square one.
        Exactly, you have to keep on top of the game and keep the momentum up.

        Originally Posted by TheAnimatorGuy View Post

        Well said. I just wonder how long will it normally take for a campaign to have 100+clicks?

        For Example - If you choose an offer with 6$ payout, and you set your daily budget for this offer 10$, will you just let it "go" for 24h - after setting your bid?
        It depends on your budget as to how quickly you will get 100+ clicks but yes, set it up and run it, come back and look at the data only then can you tweak and carry on. Chances are you won't start a campaign and hit success off the bat, you have to keep tweaking as Greedy said above.
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  • Profile picture of the author zeroaffiliate
    I will based on my ROI and dropped it if it hits my budget.
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  • Profile picture of the author Greedy
    I see where you are coming from however if you haven't got a large budget to start with you can only start small :-) Thanks for replying.
    Start with free traffic.
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  • Profile picture of the author ChrisBa
    Good info, I think another thing not mentioned but very important is lack of proper tracking
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  • Profile picture of the author oskkaar
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  • Profile picture of the author PPC-Coach
    People get phase one: setting up the campaign.

    People rarely get phase two: managing the campaign.

    Most NEVER get to phase three: digging deeper into what works and scaling.

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