I'm going to give you some essential advice on how to run profitable dating campaigns on Facebook. Here is the formula for 50-200% ROI days.
CTC + HLCTR + HOCR = PROFIT
Let me explain.
CTC = Cheap Targeted Clicks - around 20 cent CPC will work
HLCTR = High Landing Page CTR - I prefer 30% or more
HCR = High Offer Conversion Rate - 10-20% CR will work
PROFIT = $$$$ in your bank
Any questions? Ask me.