CTR rate of Facebook ads

2 replies
Hi all,

I was wondering if you know what the average CTR is for Optimize for impressions? Let's say the normal price for impressions is between $0.06 and $0.13 If I spend $1 for testing, how many clicks should I receive?
#ads #ctr #facebook #rate
  • Profile picture of the author DevEdge
    Your CTR will depend how well your ad performs. Make sure you test a lot of images to see which one brings the best CTR.
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  • Profile picture of the author Stephen Root
    I never had any good experiences with Facebook's auto-optimizing. I always get the best results by optimizing manually or with our internal tools.

    The rule of thumb is that only use CPM if you already have a great ad. Even then calculate correct what kind of CTR you need to get in order to stay under CPC cost.
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