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Unusual POF Volume?

by jsmiz
6 replies
Wondering if i'm the only one experiencing this or if POF might have something going on these days affecting volume.

My problem being that i can't spend more than 5-10$ on very broad campaigns, talking broad like: country, age, gender, browser type, looking for. I would expect being able to spend alot more!

My ctr's & cvr's being in a sweet spot with my current bid (so it seems from my data), i wonder what's up and why i can't spend more while maintaining profitability considering the large demo size...I get the same spend from campaigns that are more targeted than that :S
#lower #pof #usual #volume
  • Profile picture of the author Greedy
    What is your bids and ad CTRs?
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  • Profile picture of the author jsmiz
    After testing the campaigns with login count <50 <100 and bids above 0.30 getting barely 0.08% i've managed to get my ctr's around 0.100-0.120 with no LC and bids under 0.20. Some days ctr's are lower, but thats normal as it fluctuates daily...
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    If you do POF ads, you need solid campaign tracking and managing. Contact me for more info!

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  • Profile picture of the author PPC-Coach
    Some competition might be bullying their way to all the spots you're targeting. (It could be me).



    LOL
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  • Profile picture of the author jsmiz
    Possibly, but still my "problem" right now is not even ctr's or cvr's, it's scalability on a pretty broad targeting...lol
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    • Profile picture of the author ukcarl
      I think at $0.30 CPC that’s your answer, that low of a bid is going to see your ads pages deep in someones session, behind a tonne of other ads, I rarely bid under 0.61 for US and for UK and CAN never less than 0.51.

      The only time I might bid that low would be if the campaign was really broad and had no login count targeting.

      The thing is bidding double what your bidding now would mean people see your ad much earlier, which will massively improve your traffic quality and CTR.

      In most cases bidding low is a false economy dont forget this is a CPM platform there is a good chance that by bidding high your CTR will improve dramatically and your CPC will remain the same. test it!

      Hope this is helpful
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      • Profile picture of the author jsmiz
        Originally Posted by ukcarl View Post

        I think at $0.30 CPC that's your answer, that low of a bid is going to see your ads pages deep in someones session, behind a tonne of other ads, I rarely bid under 0.61 for US and for UK and CAN never less than 0.51.

        The only time I might bid that low would be if the campaign was really broad and had no login count targeting.

        The thing is bidding double what your bidding now would mean people see your ad much earlier, which will massively improve your traffic quality and CTR.

        In most cases bidding low is a false economy dont forget this is a CPM platform there is a good chance that by bidding high your CTR will improve dramatically and your CPC will remain the same. test it!

        Hope this is helpful
        As i said, i'm bidding this low cause i'm using no loggin count...and ctr's/cvr's/roi is good. The problem is low volume on such a broad targeting...
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        If you do POF ads, you need solid campaign tracking and managing. Contact me for more info!

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