9 replies
Are there any good guides that are up to date for bing ppc ?
Had a test run but ... Had a sale wich was great but thats about it .
Would like to know more about the bing system and use it the way it should be .

I use cpvlab for tracking . I also set it up for my first campaign but for some reason i did not see the keywords .

But first of all i would like some great tutorials for bing ads use . If any can hook me up that would be great .
#ads #bing #guide
  • Profile picture of the author tooAlive
    I'm not familiar with CPVLab, but wherever you enter SubIDs, put:

    {QueryString} to track keywords
    {AdID} to track converting ads
    {MatchType} to track broad, phrase or exact match searches

    Also, in order to see the AdID of your ads in Bing you'll probably need to enable it in your settings.

    Hope that helps.
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    • Profile picture of the author LukePeerFly
      Originally Posted by tooAlive View Post

      I'm not familiar with CPVLab, but wherever you enter SubIDs, put:

      {QueryString} to track keywords
      {AdID} to track converting ads
      {MatchType} to track broad, phrase or exact match searches

      Also, in order to see the AdID of your ads in Bing you'll probably need to enable it in your settings.

      Hope that helps.
      Interesting, they say to use {KeyWord} which is what I always use:



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      • Profile picture of the author tooAlive
        Originally Posted by LukePeerFly View Post

        Interesting, they say to use {KeyWord} which is what I always use:



        I've recently started working closely with the Bing Ads team and wrote an article on how I promote affiliate offers using them:
        Promoting Affiliate Offers with Bing Ads

        I also have a deal worked out with them so my referrals get a personal Bing Ads representative to help them setup their account, campaigns, and optimize. Plus, new accounts get a $50 credit

        If you're interested in that fill out this form:
        Bing Ads Account Setup Request

        I am not getting a commission or anything for referring you to Bing Ads, but I know how much of a help they can be so that's why I worked on setting up this deal. They've already helped get a few hundred of my publishers setup
        I was actually using {KeyWord} myself up until very recently, but have started using {QueryString} as well now. From what I've been able to understand, {KeyWord} picks up the keyword you're bidding on that triggered the click, while {QueryString} picks up the exact search term the visitor typed into the search bar.

        I think {KeyWord} is best used in the ads themselves as dynamic text or to know which one of your bidded keywords are triggering clicks/conversions. But you definitely want to use {QueryString} to see exactly what people are typing, and possibly get more ideas of other keywords to bid for.

        Here's some more info on that:

        QueryString vs Keyword - Campaign Analytics, Conversion Tracking & Reporting - Bing Ads - Bing Ads Community

        Who's clicking your ad? Using query string parameters
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    • Profile picture of the author nobluff
      Originally Posted by tooAlive View Post


      {QueryString} to track keywords
      I have tested:
      keyword={keyword}
      keyword={QueryString}

      keyword={keyword} gets all keywords.
      keyword={QueryString} only gets a small percentage of keywords.

      This is through cpvlabs, yet it shouldn't make a difference what you are using as this is a bing variable.
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  • Profile picture of the author Greedy
    One of the biggest secrets with Bing Ads is to review all the settings, lots of time people over look important ones.

    Also I would suggest following the Bing Ad blog just to stay up to date with changes.

    Regarding a good guide, idk of any free ones sorry.
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  • Profile picture of the author iluvatoq
    Thx Luke and PPC-Coach
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  • Profile picture of the author PPC-Coach
    Yes Query string is best for seeing what they actually type in. But I wouldn't use it in the ad copy either. It could be anything!

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    • Profile picture of the author tooAlive
      Originally Posted by PPC-Coach View Post

      Yes Query string is best for seeing what they actually type in. But I wouldn't use it in the ad copy either. It could be anything!

      Oh no, I wouldn't suggest using {QueryString} in the ad copy. I was talking about {KeyWord}, as that's what Bing recommends to do with it on their blog.

      But I don't even use it there personally, for the same reason you mentioned. It could be anything! I suppose there could be some uses for it, but definitely not for writing a targeted ad that converts. At least I haven't been able to figure out a way to do so.
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