[CASE STUDY] POF Image Case Study

11 years ago

Yes, you need to get a lot more impressions.

Try raising your budget and tweaking with your targeting a bit.

Christian can be competitive.

Thanks
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jasonlwe 11 years ago

Originally Posted by Greedy

Yes, need to get a lot more impressions.

Yes, I do agree with this.

Originally Posted by Greedy

Try raising your made and tweaking with your targeting a bit.

Pardon me. Meaning of made?

Originally Posted by Greedy

Christian can be competitive.

How competitive?
- Thanks
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jasonlwe

11 years ago

Alright guys. As of now, I've paused the campaign and put in new images for approval. The reason for my sudden change in picture is due to the fact that I think my borders aren't good enough. Even though it hasn't been tested enough, but my own instinct tells me so.

Thanks

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Greedy

11 years ago

Pardon me. Meaning of made?

Sorry I meant budget, it was an early morning.

How competitive?

It is a competitive dating niche, but it works fine, so don't give up.

That competitive.

Thanks
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jsmiz 11 years ago

Originally Posted by Greedy

Sorry I meant budget, it was an early morning.

It is a competitive dating niche, but it works fine, so don't give up.

That competitive.

It's competitive and ctr's aren't as high as you might think...I hope you took an angle for your campaign, not a broad christian angle...
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- jasonlwe 11 years ago
  
  Originally Posted by jsmiz
  
  It's competitive and ctr's aren't as high as you might think...I hope you took an angle for your campaign, not a broad christian angle...
  
  I took an angle of very targeted targets. But I'm minimizing it down since I'm getting a very low impression of less than 1000 per day.
  
  Thanks
  
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jasonlwe 11 years ago

Originally Posted by Greedy

Sorry I meant budget, it was an early morning.

It is a competitive dating niche, but it works fine, so don't give up.

That competitive.

Greedy, do you think your bid suggestion of $0.60 would work?
- Thanks
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jasonlwe

11 years ago

I've edited the description of the ad to match a particular angle. Targets will yet to be changed. Hope to get more impressions soon. Of course, this will have to wait for approval.

I don't think we'll get approved today so I guess I'll call it a day.

Summary of DAY 2:

I changed the borders of the images and also the description of the ads to match the angle I was targeting. My target was changed to a newer targeted angle but some targets were removed as to broaden the whole thing.

Results:

I got 203 impressions and 0 clicks for today. This is in expectation. Guess I won't be changing the targets and stuff again for 2 or more days to get a real test and result.

Thanks

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jasonlwe

11 years ago

I guess I'll be revealing some of the photos I have used:

Image1: This is a selfie of a hot chick Brunette with big boobies.
Image2: An old man and a hot women ( couples )
Image3: A young couple
Image4: An old couple ( Cartoon )
Image5: A gorgeous looking blonde.

Any suggestion, guys?

Thanks
1 reply

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NoobSensei

11 years ago

Originally Posted by jasonlwe

I guess I'll be revealing some of the photos I have used:

Image1: This is a selfie of a hot chick Brunette with big boobies.
Image2: An old man and a hot women ( couples )
Image3: A young couple
Image4: An old couple ( Cartoon )
Image5: A gorgeous looking blonde.

Any suggestion, guys?

In my (rather limited) experience with POF advertising, I've found that cartoon images generally don't perform very well. And images of couples only do well if you're targeting women.

That's just my experience though, maybe you'll have better luck with those kind of images than I did.

Thanks
2 replies

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PaulBaker

11 years ago

If you're targeting men, stick with images of hot/average looking chicks. I found tattoos work well, imply the naughty christian girl.

It will probably be a good idea to loosen your targeting otherwise it will take you a month to gather any data. You can't optimize a campaign without it.

If you have a christian angle going to a christian offer, split test direct linking. You don't nessecarily need a 'bridge' page if the ad and offer are congruent.

Don't bid on round numbers like 50 or 60. Try 63c etc instead.

And, take the above with a grain of salt and for ideas only. I haven't run anything on POF for a while but I hope it helps.

Thanks
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jasonlwe

11 years ago

Originally Posted by PaulBaker

If you're targeting men, stick with images of hot/average looking chicks. I found tattoos work well, imply the naughty christian girl.

I have put in both hot chicks and normal couples to test. This is because I don't think my targets actually want hot chicks but most studies actually tell us the fact that men are chick lovers. That's why I'm testing which type are the best for my targets.

Originally Posted by PaulBaker

It will probably be a good idea to loosen your targeting otherwise it will take you a month to gather any data. You can't optimize a campaign without it.

I guess so too so I'm tweaking a lot lately.

Originally Posted by PaulBaker

If you have a christian angle going to a christian offer, split test direct linking. You don't nessecarily need a 'bridge' page if the ad and offer are congruent.

I think a page might be better since the offer page is a little too ... how'd ya say? too much? too exciting?

Originally Posted by PaulBaker

Don't bid on round numbers like 50 or 60. Try 63c etc instead.

I agree with this.

Originally Posted by PaulBaker

And, take the above with a grain of salt and for ideas only. I haven't run anything on POF for a while but I hope it helps.

Of course!

Thanks

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jasonlwe

11 years ago

Originally Posted by NoobSensei

In my (rather limited) experience with POF advertising, I've found that cartoon images generally don't perform very well. And images of couples only do well if you're targeting women.

That's just my experience though, maybe you'll have better luck with those kind of images than I did.

An experience is an experience, there isn't such a thing as unlimited experience, is there?

I've heeded your advice on cartoon images that doesn't work and took it down and changed it up with a hot chick. ( I was also thinking about taking this one down since the cartoon is only a thin black white image that isn't very attractive. )

But, I guess I'll leave the couple images there since I don't think my targets will hate it for now. ( Just a guess ) Since my targets are pretty religious Christians which have a marrying intent. I think they'll actually like that and think about how wonderful they're life would be with a couple and eventually click on it.

Pardon my grammar as I'm not a native speaker.

Thanks

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PaulBaker

11 years ago

Originally Posted by jasonlwe

I have targeted almost everything (country, education, gender, age, income, looking to marry, intent, smoke, looking for, ethnicity, religion, etc.)

I just re-read the OP and saw this.

I would only target country, gender, age and religion with either intent OR looking to marry. ie. Chistian chicks seeking marriage or whatever. I would also break it into login count of 100 or so and not bother with much outside the US.

just another couple of cents worth

Thanks
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jasonlwe

11 years ago

Originally Posted by PaulBaker

I just re-read the OP and saw this.

I would only target country, gender, age and religion with either intent OR looking to marry. ie. Chistian chicks seeking marriage or whatever. I would also break it into login count of 100 or so and not bother with much outside the US.

just another couple of cents worth

Thanks a lot man! I sure am gonna take this into account.

Thanks

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jasonlwe

11 years ago

Originally Posted by PaulBaker

I would only target country, gender, age and religion with either intent OR looking to marry.

@Paulbaker , I'm curious on one thing that you stated. You said "intent OR looking to marry". Can't I target both? Why not?

------DAY 3-----------

My proposal was accepted and my ads are up and running. Hope to get more impressions for now.

My goal #1 for now would be to find a target range with high impressions.

Thanks
1 reply

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PaulBaker

11 years ago

Originally Posted by jasonlwe

@Paulbaker , I'm curious on one thing that you stated. You said "intent OR looking to marry". Can't I target both? Why not?

Sure you can target both.

I ran a similar campaign/campaigns last year and just found the volume too low if targeting both. It depends on your budget though. From memory, I targeted US women in their 30s & 40s that were some type of christian and we're looking to marry. It was profitable (great ROI) but not enough volume for me. I broke ages down into 5 year groups and there was a big difference in how they converted.

Personally, I like to start with broader targeting while I figure out creatives/landers/offers etc which you can't do if you're not getting any clicks.

I have put in both hot chicks and normal couples to test. This is because I don't think my targets actually want hot chicks but most studies actually tell us the fact that men are chick lovers. That's why I'm testing which type are the best for my targets.

Who doesn't like hot chicks? :confused:

Just because someone has marked themselves as a Christian on a dating site doesn't mean that they're planning to be a priest or anything. I wouldn't even assume that they go to church. Be careful with assumptions, trust the numbers instead.

Thanks
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jasonlwe

11 years ago

Originally Posted by PaulBaker

Sure you can target both.

I ran a similar campaign/campaigns last year and just found the volume too low if targeting both. It depends on your budget though. From memory, I targeted US women in their 30s & 40s that were some type of christian and we're looking to marry. It was profitable (great ROI) but not enough volume for me. I broke ages down into 5 year groups and there was a big difference in how they converted.

Personally, I like to start with broader targeting while I figure out creatives/landers/offers etc which you can't do if you're not getting any clicks.

I guess I'll take down of it then. I like Broader campaigns too. Guess I'll just start with Broad targeting would be my first decision then after that, targeting down to a narrow target.

Originally Posted by PaulBaker

Who doesn't like hot chicks? :confused:

Just because someone has marked themselves as a Christian on a dating site doesn't mean that they're planning to be a priest or anything. I wouldn't even assume that they go to church. Be careful with assumptions, trust the numbers instead.

I agree with what you say but everything has their own "BUT" so I guess what if? Currently testing on a few hot chicks and couples. Waiting for the results. The impressions now are quite low. Guess it's the time problem.

Thanks

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jasonlwe

11 years ago

Alright guys, currently I've tweaked almost everything including my bid. Think I won't touch on anything for now. Let's wait for the results.

Thanks

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jasonlwe

11 years ago

DAY 3 ended with 72 impressions and 0 clicks.

I have a question. Is it always this low on week days and the time that it was approved (evening)? Or is it due to my targets?

Thanks

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jsmiz

11 years ago

Pretty sure it's your targeting that's just too tight to receive enough impressions daily...loosen it up.

Thanks
1 reply

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jasonlwe 11 years ago

Originally Posted by jsmiz

Pretty sure it's your targeting that's just too tight to receive enough impressions daily...loosen it up.

Yeah, I know. Finally got to contact with Ben from POF and tweaked some targets. Hope to see some change in this tweak.
- Thanks
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jasonlwe

11 years ago

Alright guys, time for DAY 4's results.

We finally got higher impressions , 413 impressions! Even though it's still low, but at least we know it means that our targeting was too broad before. And also, remember that I only tweaked this during late evening.

Still no clicks for now though. So I'm still gonna be testing. No tweaking for a few days.

Thanks

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jasonlwe

11 years ago

DAY 5 Results

Day 5 ended with 537 impressions and 1 click!

Finally got 1 click.

And also, unlike what others told me, the only click actually went to the couples images!

( even though we still lack on more testing, but this boosted my faith on the couple images. )

Day 6 Started

I added one more campaign for another category of people.

I am currently thinking whether I should add one more image that I just found and test it.

Thanks

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jasonlwe

11 years ago

Day 6

Oh my god! I finally broke my impressions to 1000 !! So basically, I added a new campaign, targeting catholics.

Having one click to a picture with it having a CTR of 0.93%!!

Cheers!

I'll keep on updating with you guys whenever I can. If there's any tips or opinions, please tell me.

Thanks

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jsmiz

11 years ago

With so little daily impressions, you're gonna need alot of campaigns to make decent money on POF...Why not devote your time testing and optimizing campaigns that have more volume potential?

Thanks
1 reply

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jasonlwe

11 years ago

Originally Posted by jsmiz

With so little daily impressions, you're gonna need alot of campaigns to make decent money on POF...Why not devote your time testing and optimizing campaigns that have more volume potential?

You mean tweaking out the campaign to get more volume? I'm doing this right now. How much volume is actually enough, can I know ?

Thanks

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jasonlwe

11 years ago

Worst thing ever!! For some reason, my hosting was cut down by hostgator! So I stopped my campaign as I can't do my tracking like this. I started a support ticket for hostgator and I'm waiting for their reply.

Thanks
1 reply

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Abraham L

11 years ago

Originally Posted by jasonlwe

Worst thing ever!! For some reason, my hosting was cut down by hostgator! So I stopped my campaign as I can't do my tracking like this. I started a support ticket for hostgator and I'm waiting for their reply.

Just so you know, Hostgator is not doing very well right now. Their support is terrible, their hosting has become super unstable, etc... And believe me... you're not the only one. There are THOUSANDS of people going through the same thing... look it up on Google and you'll see what I'm talking about...

My advise? Leave Hostgator and go to Arvixe. Great support, and great speed. And the price is good as well.

Other good options: Siteground, Site5.

Thanks
1 reply

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jasonlwe

11 years ago

Originally Posted by Abraham16

Just so you know, Hostgator is not doing very well right now. Their support is terrible, their hosting has become super unstable, etc... And believe me... you're not the only one. There are THOUSANDS of people going through the same thing... look it up on Google and you'll see what I'm talking about...

My advise? Leave Hostgator and go to Arvixe. Great support, and great speed. And the price is good as well.

Other good options: Siteground, Site5.

I know. Guess I'll quit hostgator and start with another hosting then.

Thanks

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jasonlwe

11 years ago

DAY 7

I got only 676 impressions due to my hosting problem. Am totally pissed off with that. But since it's over, thought I'll just put it to an end. Continue DAY 8.

I really hope to get more opinions from others though. :/

But looks like not much ppl is actually responding.

Thanks
1 reply

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Elad

11 years ago

Originally Posted by jasonlwe

DAY 7

I got only 676 impressions due to my hosting problem. Am totally pissed off with that. But since it's over, thought I'll just put it to an end. Continue DAY 8.

I really hope to get more opinions from others though. :/

But looks like not much ppl is actually responding.

Go on, keep us updated!

Thanks

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jasonlwe

11 years ago

Day 8

I got 1035 impressions! I think it's time for me to tweak again. Or else, this won't help.

Day 9 started

I did some tweaking on age, intent and stuffs like that. Hope to get a better result.

Btw, @Greedy, what is enough impression for one campaign per day for testing?

Thanks

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jasonlwe

11 years ago

Day 8

I got 1035 impressions! I think it's time for me to tweak again. Or else, this won't help.

Day 9 started

I did some tweaking on age, intent and stuffs like that. Hope to get a better result.

Btw, @Greedy, what is enough impression for one campaign per day for testing?

Thanks

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jsmiz

11 years ago

1035 impressions daily for a campaign is still too low...you need to either loosen up your targeting (while maintaining the desired basic demo) or raise your bid. I usually get more than 5k impressions on campaigns daily up to 25-50k impressions...

Thanks

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mediamarket

11 years ago

Make sure you tweak your creatives.

Thanks
1 reply

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jasonlwe

11 years ago

Originally Posted by jsmiz

1035 impressions daily for a campaign is still too low...you need to either loosen up your targeting (while maintaining the desired basic demo) or raise your bid. I usually get more than 5k impressions on campaigns daily up to 25-50k impressions...

I'm doing this for DAY 9.

Originally Posted by mediamarket

Make sure you tweak your creatives.

Do you mean campaign targets or creatives?

Thanks

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jasonlwe

11 years ago

DAY 9 RESULTS

Guys! Today! I officially tell you that I got 7303 impressions with 11 clicks! Not sure whether that CTR is high. It's strange why I still don't have impressions though. I guess it's because my loading speed is slow. Only 2 clicks are registered on my Peerfly's report. I think I'll stop tracking using Prosper202 for now and just start direct linking "raw".

The other reasons could be also due to my ad text and my way of linking.

First reason, my ad text does not consist of "Sign up now!"

Second reason, i use direct linking.

This is just my guess though. So for today, I'll rewrite my ad texts.

Hope things go well.

Thanks

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jasonlwe

11 years ago

Currently I've also deleted one of my images that just isn't receiving any clicks.

The image is a young couple hugging together. <---- Just won't work, guys.

All the other images are having a CTR of of around 0.15% so I'm cool with 'em.

Thanks

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BDE4Live

11 years ago

Keep it up, also trying pof and it is my first campaign.
First day I track 14K impression 2 clicks. Lol

Using a LP. But thinking of trying another one with Direct Link.
I'm not sure if my prosper is set up right.
will see.
GL.

Thanks
1 reply

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jasonlwe

11 years ago

Originally Posted by BDE4Live

Keep it up, also trying pof and it is my first campaign.
First day I track 14K impression 2 clicks. Lol

Using a LP. But thinking of trying another one with Direct Link.
I'm not sure if my prosper is set up right.
will see.
GL.

I've seen your thread too.

But I think 2 clicks for 14k is quite low. :/

Guess you should tweak your targets and put an angle to it.

Thanks

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jasonlwe

11 years ago

Day 10 results

Sorry for the late update since I was busy.

So basically, I got 5204 impressions with 5 clicks today. Isn't too bad but the CTR did drop a little.

Still having no conversions. I wonder why. Landing pages? Anyone?

Thanks
2 replies

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MouadBoukil

11 years ago

Originally Posted by jasonlwe

Day 10 results

Sorry for the late update since I was busy.

So basically, I got 5204 impressions with 5 clicks today. Isn't too bad but the CTR did drop a little.

Still having no conversions. I wonder why. Landing pages? Anyone?

Think about your text ads, the title and the description should be optimized to catch readers eyes, should contain numbers....

When you place the ad, do you use keywords on the keyword place or you use URL?

Kind regards

Thanks

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PaulBaker

11 years ago

Originally Posted by jasonlwe

Day 10 results
So basically, I got 5204 impressions with 5 clicks today. Isn't too bad but the CTR did drop a little.

Still having no conversions. I wonder why. Landing pages? Anyone?

From what I can see you've had less than 20 clicks to the offer. Try to avoid changing things too quickly and too often, you'll loose track of what works and what doesn't.

Thanks

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Greedy

11 years ago

Still having no conversions. I wonder why. Landing pages? Anyone?

Share a link to your landing page and we'll give you some feedback.

Thanks
1 reply

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jasonlwe

11 years ago

Originally Posted by MouadBoukil

Think about your text ads, the title and the description should be optimized to catch readers eyes, should contain numbers....

When you place the ad, do you use keywords on the keyword place or you use URL?

Kind regards

You meaning of using keywords? Why should I use keywords?

Originally Posted by Greedy

Share a link to your landing page and we'll give you some feedback.

Vanolin.com/DatingChristians

I'm using direct linking right now. I was thinking whether I should use this landing page. The offer page is a classical white wedding situation with a couple and a sign up form.

Thanks

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MrPete2000

11 years ago

I got redirected to a webpage about world health... I'm outside of the US so that might be the reason.

In either case, your traffic is way to low, but your CTR is pretty good. I consider anything better than 0.1% CTR on a CPM campaign as "pretty good"... if you could get that up to a steady 0.2% that would be really great.

But you need more impressions/traffic.

Thanks

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...

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Greedy

11 years ago

Vanolin.com/DatingChristians

I'm using direct linking right now. I was thinking whether I should use this landing page. The offer page is a classical white wedding situation with a couple and a sign up form.

The offer link didn't work for me, I am in the US.

You landing page is alright design-wise you just need to improve the ad copy.

Make it more engaging, it is bland right now.

Thanks
1 reply

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jasonlwe

11 years ago

Alright guys, currently I've stopped my campaign. Thinking about closing 'em all for now since I'm gonna be busy and won't be having time to take care about this.

I'll be back when I'm done with everything.

Thanks
1 reply

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Greedy

11 years ago

Originally Posted by jasonlwe

Alright guys, currently I've stopped my campaign. Thinking about closing 'em all for now since I'm gonna be busy and won't be having time to take care about this.

I'll be back when I'm done with everything.

Don't give up.

Thanks
1 reply

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jasonlwe 11 years ago

Originally Posted by Greedy

Don't give up.

Never will.
- [ 1 ] Thanks
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[CASE STUDY] POF Image Case Study

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