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Need your opinion on this one

by jbaran
6 replies
I am promoting an email submit offer on peerfly. I am using leadimpact.com to send PPV traffic to it. Day one I got only 57 unique visits, 0 conversions. I adjusted my keywords and on days 2 I got 2151 unique visits, still no conversions. Is this a sign that leadimpact is sending me bad traffic? or is it the offer? I'm perplexed as to why this is not converting, I'm new at this so i'm not sure exactly what I need to fix. Shall I abandon this offer and move on to another one?
#cpa #cpc #opinion #peerfly
  • Profile picture of the author vask
    Originally Posted by jbaran View Post

    I am promoting an email submit offer on peerfly. I am using leadimpact.com to send PPV traffic to it. Day one I got only 57 unique visits, 0 conversions. I adjusted my keywords and on days 2 I got 2151 unique visits, still no conversions. Is this a sign that leadimpact is sending me bad traffic? or is it the offer? I'm perplexed as to why this is not converting, I'm new at this so i'm not sure exactly what I need to fix. Shall I abandon this offer and move on to another one?
    It could be a number of reasons:

    - Your creatives might just be bad, you might have to test new creatives.
    - The keywords may not be targeted enough
    - The offer might just be a non-converting offer

    I doubt LeadImpact is sending you bad traffic, because you know exactly who you're bidding on and what type of traffic you're getting on PPV.
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  • Profile picture of the author Greedy
    How does the main page for the offer look?

    Is optimized at all for PPV pop-up window sizes? Have you considered testing a landing page?

    I test 2-3 offers at a time.

    Lastly, I wouldn't leave LeadImpact just because 1 offer didn't convert.
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    • Profile picture of the author jbaran
      Originally Posted by Greedy View Post

      How does the main page for the offer look?

      Is optimized at all for PPV pop-up window sizes? Have you considered testing a landing page?

      I test 2-3 offers at a time.

      Lastly, I wouldn't leave LeadImpact just because 1 offer didn't convert.
      what are the typical dimensions of a PPV pop-up window
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  • Profile picture of the author alyssaamelia
    It can be hit or miss with PPV, but if your keywords and URLs are targeted to the offer, then there is not a lot more you can do except trying another related offer to see if it will convert. I've even found that the *same* offer but on a different network will convert better based on having a better converting landing page. If you are a member of multiple CPA networks check to see if the offer is available elsewhere and review the landing page to see if it differs from your current one, and give that a shot.
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  • Profile picture of the author MN Jacob
    Have you considered banner traffic? It's cheaper than pops and may be just as effective. My affiliates would agree with me.
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  • Profile picture of the author ChrisBa
    Originally Posted by jbaran View Post

    I am promoting an email submit offer on peerfly. I am using leadimpact.com to send PPV traffic to it. Day one I got only 57 unique visits, 0 conversions. I adjusted my keywords and on days 2 I got 2151 unique visits, still no conversions. Is this a sign that leadimpact is sending me bad traffic? or is it the offer? I'm perplexed as to why this is not converting, I'm new at this so i'm not sure exactly what I need to fix. Shall I abandon this offer and move on to another one?
    It doesn't really mean anything. How are you targeting your traffic and what are you doing as a technique to convert that traffic to conversions? We need more info to help
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