I was looking toward facebook ppc to get traffic to my logo design business.
It all sounds pretty straight forward, apart from the targetting options. How would I know which people would be most interested in logo design on facebook???
This is simpler in google, as people are actually searching for "logo designer" but not as clear cut in facebook ppc..as no one is actively searching for anything.
And is it better to go broad with the targetting or narrow??
Finallly, is there a good guide, tutorial or WSO that covers the above and more??
Look forward to your replies...