Seriously.... Would you stop using Google Adwords Already!

56 replies
I've just finished reading a thread here where some people new to CPA are looking for Adwords coupons to help ease their way into PPC. Coupons are a great idea, but using Adwords is a terrible idea!

I've said this before... but I'm going to say it again all the same...

If you're just starting out DO NOT USE GOOGLE.

You are in effect learning to drive in a Ferrari.... and Ferrari's don't come in automatic!

There are lots of places to advertise, but the most similar to Google, is MSN. What you learn by using MSN will very much apply to anything you do when you start using Google.

Reasons NOT to use Google when you start out:

1) It can be the most expensive network to buy clicks on. Technically Yahoo is, but not in a way that would likely impact a beginner.

2) Google moves waaaay too fast. Imagine you're a salesperson in a store, just starting out. You earn a commission on every sale, but you have to pay your boss every time a customer approached you. Would you want your first day to be at the store in Times Square... or would you rather start out in a nice neighborhood strip mall??

3) Super Affiliates don't even understand Google. OK, they have a *very* good idea of how things work, but even the biggest players use a lot of educated trial and error.

4) No one can hear you scream. There is almost *no* official support for Google advertisers. They have FAQs but that is pretty much where it stops. You can email them if you want.... but don't expect an answer. If you're lucky enough to get a reply, I promise it will in no way answer your question. MSN have an 800 number. Real, English speaking people answer the phone. It's not just technical support either. They will quite literally help you pick keywords, improve CTR and positioning, reduce click prices... everything. I'm not saying their advice is going to make you rich, but they will help you.

5) Google users are way too smart. At this point in the game, there is no good reason to use any search engine other than Google. The others just plain suck... Yet millions of people still use MSN, Yahoo and even the super small ones. Would you rather be advertising Fat-Loss-4-Idiots to a technically savvy internet junkie.... or someone who can't figure out how to change the default homepage on Internet Explorer?

There are normally lots of MSN coupons flying around online if you look. They are also not usually for piddly little amounts like $50. $200 coupons for MSN are not unusual.

The best way to get a seemingly never ending supply of coupons is to become a certified advertiser (this also applies to Google).

It's not that hard, and you *will* learn some useful information.

MSN is currently letting you learn and take the exam for free! It's normally $50.

The course is available here: Microsoft adExcellence

When you're ready to take the exam, just enter the following promotion code: companyadex and you'll get it for free.
#adwords #google #stop
  • Profile picture of the author MikeMorgan
    But , the best thing about Google adwords is that there is huge resource of information in the form of videos , e-books , audio, etc .

    By Using these resources effectively , there is a high probability to succeed fast , if you are determined to work hard .

    Mike
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    • Profile picture of the author wbnetwork
      I agree that a newbie shouldn't be using Adwords, but i still think it is the #1 best method of traffic, if you have the budget. I would say that content and article marketing is #2.
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    • Profile picture of the author Flavours
      Thanks for the info
      But when can we newbies actually know that we are ready for adwords?
      Or, if we start at $10 and try, will it give us any learning experience?
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        • Profile picture of the author RonHamernik
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          • Profile picture of the author BrianMcLeod
            Originally Posted by RonHamernik View Post

            What do you mean by "IO"?
            Hi Ron,

            An IO is an "Insert Order". It's a purchase order for a specific media buy.

            I was under the impression that media buys were a) untargeted compared to PPC and b) very high barrier to entry because of the expense.
            Both of those are true, to an extent, all things being relative...

            CPM is a different beast than CPC marketing to the extent that you really need to have a proven funnel in place before you start pouring a 55 gallon drum of liquid into it.

            Buying $XX,XXX of media IS a high cost of entry, you're right. But if you've spent that much in PPC over 4 months tweaking and refining your conversions and your business is growing, the right buy can be nothing short of nitrous in a race car. Turn on the traffic faucet and count the money.

            But the offer needs to make sense in the context of where it's running. Being on top of Yahoo's main page with an offer for Progressive Auto Insurance makes perfect sense -- commodity product, branding value regardless of action, etc.

            A direct response buy for teeth whitening or skin care makes sense. A buy for loan modification or debt consolidation lead gen makes sense.

            I will say this, someone who finds themselves frustrated by getting PPC to work for them is probably not ever going to find themselves in a position to sign a big IO. If PCC feels risky... HA!

            Best,

            Brian
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            • Profile picture of the author Cash37
              Originally Posted by Stephon "Phon" Rudd View Post

              Hi Ron. By IO what I mean is "Insertion Order" or also known as "Media Buying." The process is simple...you're buying crap loads of traffic on credit. Most of this is banner advertisements on major ad networks OR on the actual publisher sites.

              Now, media buying is in NO way SHAPE or form untargeted. I don't know where that elaborate myth came from but it's BS, trust me on that one. Media buying it so targeted it's ridiculous. Not only that, the type of targeted traffic you receive converts a ton better because the sites you advertise ON have higher quality visitors who respect the company (the site they're on), therefore, they are more inclined to buy something seen on the companies' site.

              There is no barrier to entry as far as expenses. Again, because your buying on credit. The only barrier is if you don't have good business credit established enough to gain access. You'll need a paydex score of about 75 to get this kind of access.

              Let's say you want to buy $10k in traffic to your offer. You put in an IO and tell them. They'll check your business credit and, if it's good, they'll tell you to put down only $1000 as a retainer. The rest you don't have to pay until 30 days after you are billed (which is about 60 days...by this time, the CPA network would have paid you).

              So, you run your offer off $1000 retainer which isn't neccessarily billed to you, it's just held or, more accurately, used as assurance that you have something to pay if all goes south as far as sales.

              Now, you have to have high converting and tested campaign first.

              For example:

              I have a product that converts at 7% (which is crazy high, but I've seen it convert at 11% before and some of my friends report theirs convert at 15%).

              I've tested it on Google PPC and other smaller ad networks. I then decide to approach a large ad network to test it out so I call Value Click Media or Tribal Fusion and, with an already written IO, I tell them I want to run this on your network for 24 hours as a test.

              During this test, I opt to do a RON (run of the network) campaign and then I monitor this like the superbowl for the first 3-4 hours of it. The sites that convert the highest I'll target only them for the next 4-6 hours. I then take the highest conversions from THAT and either a. target only them and ramp it up or b. approach those publishers directly with an IO.

              Now, I have $10k in credit with the ad network...actually $9K because $1k is my retainer that isn't billed until the end of the month. But what if a couple of sites were hitters for me?

              What if 30 sites out of the network were making me money, close to 7% conversions like my smaller campaigns were doing?

              Then I take my $1k in the bank, and get 30 IO's, one for each of those comapanies, with a $10k credit. Now I have over $300K in traffic coming to my offer, all using the same retainer.

              Remember, I've already tested my offer small on Google. I've already tested it on the large ad network and these sites stood out. I've already targeted these sites more thoroughly, ramping them up, and saw my conversions stay the same.

              So, why would I pay the large ad network, the middle man, all that money to advertise on their network anymore? Next month I'll just advertise for cheaper on the 30 publishers that made me all that money, lower my investment, increase my profits, and my conversions will remain the same because I've already BEEN advertising on these sites.

              And, with $300K in traffic coming to my 7% converting offer, depending on the cost of the item and the profit margin, I can guarantee that I'll be making at LEAST $1 million. NO questions asked.

              That's how the big boys do it. Google PPC is only surface advertising.
              You really know your stuff. I sent you a PM
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      • Profile picture of the author TonyDJackson
        Originally Posted by Flavours View Post

        Thanks for the info
        But when can we newbies actually know that we are ready for adwords?
        Or, if we start at $10 and try, will it give us any learning experience?

        When you have adequate profits to "burn" and "test." I don't believe you can be profitable with Google PPC without burning and testing. If you are spending your entire ad budget doing that, you can go broke fast.

        Tony
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      • Profile picture of the author danhughes
        Originally Posted by Stephon "Phon" Rudd View Post

        Beginners with limited knowledge and limited understanding of that limited knowledge, they should lean towards other types of traffic generations sources.
        Stephon, Thanks for you comments. You're exactly right. When someone is starting out, chances are that they have more time to invest than they do money. I think PPC remains appealing b/c of the speed in which you can start seeing results and therefore validating their efforts. If someone is super-committed and willing to put the time in, then social traffic and parasite SEO (I prefer the term piggyback SEO, but no one understands what I mean, lol) are very effective and have no cost in terms of financial investment.

        Originally Posted by Mike Morgan. View Post

        But , the best thing about Google adwords is that there is huge resource of information in the form of videos , e-books , audio, etc.
        Bingo! There are *many* excellent courses on Google Adwords... and that's exactly why I recommend MSN as an alternate choice. MSN is very similar to Adwords... but comes with a really nice set of training-wheels

        Originally Posted by Flavours View Post

        When can we newbies actually know that we are ready for adwords? Or, if we start at $10 and try, will it give us any learning experience?
        That's a tough questions to answer. What I can tell you is that $10 isn't going to get you anything, anywhere with PPC.
        I seriously doubt there is ever a market or promotion that would be successful on Google but would not be successful on MSN (or Yahoo). One of the most effective strategies in Affiliate Marketing (and business in general) is scaling. Start small so if / when it goes wrong it doesn't really matter. When you find a winner you just keep on turning up the gas until you peak. There comes a time that you can't buy any more useful traffic from any one source. When you are buying as many converting keywords as you can find, are not using daily budgets and still want more (it's like a drug, lol) then go buy some Goolge crack-rocks!
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  • Profile picture of the author Finch
    I agree to an extent, but there's no denying that scaling a campaign is a whole lot easier if you can find profitability with an AdWords campaign.

    If you want to start at the easy end of PPC, go try Facebook ads.
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  • Profile picture of the author Fox30
    I agree completely...Adwords is something you graduate to.
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  • Profile picture of the author oohah
    Speaking of, does anyone know where to find a nice fat Microsoft AdCenter promo code etc.? I did some searching and I have found a bunch of expired $200 coupons. Anything current floating around?

    Thanks,

    Ken
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  • Profile picture of the author Cash37
    Worst advice ever. I've yet to see an easier way to make full time income than Google PPC.... there IS a learning curve, but it isn't that bad.
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    • Profile picture of the author Adbeat
      Originally Posted by Cash37 View Post

      Worst advice ever. I've yet to see an easier way to make full time income than Google PPC.... there IS a learning curve, but it isn't that bad.
      I also think it's bad advice. There are all sorts of advantages to starting with google. Just a few are: volume available for faster testing, HUGE content network opportunities, and better user interface.
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      • Profile picture of the author kimberly Aita
        Originally Posted by ppclabs View Post

        I also think it's bad advice. There are all sorts of advantages to starting with google. Just a few are: volume available for faster testing, HUGE content network opportunities, and better user interface.
        which can also mean losing your *ss a lot faster.... I know of what I speak and I agree that newbies as well as someone like me, should start out slow because many will believe that all you have to do is slap up an ad and in rolls the money.....which is in most cases simply not the case IMHO
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    • Profile picture of the author SoundsGood
      Originally Posted by Cash37 View Post

      I've yet to see an easier way to make full time income than Google PPC....
      Can you PM me a few tips?
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      • Profile picture of the author steve39
        My first attempt at Adwords was a dismal failure. Lost 300 bucks and was so pi*sed that I completely swore it off. Recently, tried again, except that this time I read everything I could get my hands on (Perry Marshall is good) and I hung out on some PPC forums absorbing information.

        The bottom line is that I was careless the first time, as well as being completely clueless. I now realize that things happen for a reason and you can't rely on luck for your success.

        The only advice I can give is:

        Monitor new campaigns very carefully

        Put a limit on your daily ad spend - start out slowly until you gain more confidence

        Split test like crazy - everything, including your LP

        Don't get caught up in a bidding war for position

        Avoid the highly competitive niches until you gain more experience

        Find a great converting CPA offer

        Learn from your mistakes and keep tweaking to get that ROI up there.

        Be prepared to lose money while adjusting your campaigns and landing pages. But keep in mind that the money you lose is buying you an education and providing you with valuable data. This knowledge can be used to make that money back, and then some.

        The great thing about Adwords is that you can get this data really fast and be profitable much sooner.

        Above all: Treat it with respect because you can lose your shirt if you're not careful.

        Steve
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        • Profile picture of the author SoundsGood
          Originally Posted by steve39 View Post

          Find a great converting CPA offer
          How? How do you know?? :confused:
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  • Profile picture of the author bluenetworx
    Hi there,

    I found MSN and Yahoo UK, USA, AUS to be really good for conversions compared to Google when I started out, especially when promoting product launches using products and merchant name. Adwords gets flooded super fast.

    I also agree with earlier replies that adwords should not be tackled by newbies because it does move fast and you are paying for mistakes...then again if you have the money to spend then see it as an education. I know I burned heaps of money on my University education...lol....lets face it if you spend a few thousand and learn how to make adwords work for you then its a win I guess...

    Regards,

    Matt
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    • Profile picture of the author JerryIL
      Some very good advice and input from those of you have been there done that.!
      I have printed off the comments from above.
      So much experience and knowledge on the WF..!
      I'll have to look at MSN..had no clue that it was a good place to start.

      Thanks to all for sharing...very much appreciated..
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      • Profile picture of the author nfoseekr
        Hi guys. New here today. Second post that I have read.

        How would you rank something like adbrite. Would it be comparable to working on microsoft adcenter and yahoo etc. or would it be a smaller network than those.

        Thanks
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  • Profile picture of the author LozJames
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    • Profile picture of the author danhughes
      Originally Posted by nfoseekr View Post

      How would you rank something like adbrite. Would it be comparable to working on microsoft adcenter and yahoo etc. or would it be a smaller network than those.
      Adbrite is considered a tier 2 network (G, M and Y being T1). I don't like their text ads much, Displays are fine... but their Full Pages ads are awesome!

      Originally Posted by Lozzer100 View Post

      Wow, I'm getting confused now - should I use Adwords or not? :-)
      Ha... Sorry about that... I wasn't expecting anyone to say they like Google. My plan was to make things easier for someone just starting out... Guess not, lol

      Most of the Affs I know consider Google a necessary evil at best. I guess the folks here have a different experience.
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  • Profile picture of the author Slippy
    I don't care who someone is. You want to test an offer to see if you might have a chance of making it profitable, you need traffic. The fastest way to do this is to pay for it with PPC.

    You'll then get a good idea if it's profitable or not to you.

    I think it is borderline RETARDED, to make a whole entire website and drive traffic to it organically to test out an offer to try to make some money.

    To go with your analogy: Test drive the care before you buy it.

    Cheers,
    Nick
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  • Profile picture of the author Dean Dhuli
    4) No one can hear you scream. There is almost *no* official
    support for Google advertisers.
    Oh, really?

    I called up Google a couple of times about my adwords account and
    I had no problem whatsoever reaching them.

    Adbrite is considered a tier 2 network (G, M and Y being T1).
    I don't like their text ads much, Displays are fine... but their Full Pages
    ads are awesome!
    Yep, I've tried their text ads too. I don't think all their targeting options
    even work. Your ads get placed on torrent sites and such.

    But I still haven't tested banner ads and full page ads yet.

    Hopefully they work better.
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  • Profile picture of the author C.S. Corp.
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    • Profile picture of the author Robert_Rand
      haha nice post...

      Why are you letting the cat out of the bag though?

      I do kinda love it though how there is a whole "google adwords info product industry" that just keeps bringing in more people to Google Adwords (and competition)

      Meanwhile, Yahoo and MSN are not only easier to use but they're easier to turn a profit.

      Much easier.
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      • Profile picture of the author Adbeat
        Originally Posted by Stephon "Phon" Rudd View Post

        Not true at all. Not even close.
        I believe, last I checked, Google only has about 11% of the ad marketshare. Well, Advertising.com has 97%, ValueClickMedia.com hass 79%...and I can do this over and over again.
        Please state your sources for these numbers and explain what these % are. % of what?
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        • Profile picture of the author Adbeat
          For anyone that would like to see how internet ad spend is broken down, the IAB just released a new report with full numbers from 2008.

          http://www.iab.net/media/file/IAB_Pw..._full_year.pdf

          Of course, google is approximately 2/3 of search.
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      • Profile picture of the author nfoseekr
        Originally Posted by Stephon "Phon" Rudd View Post

        Not true at all. Not even close.

        I don't use Google PPC because I was sick of the high clicks and just breaking even if I even made a profit. Started using PPV, Banners, Media Buys, etc. and my business exploded.

        Do I discredit Google's effectiveness? Absolutely not. But it must be viewed in perspective. Google is the number 1 SEARCH engine and the number 1 PPC marketing site. But's not even close to number one as far as online marketing goes...and I can elaborate on that for 75 pages.

        Just ONE of my marketing methods makes me a ton of money more than Google does. No first page placement. No organic searches. No PPC costs.

        I'll take my PPV marketing methods as an example. For every $20 I spend on PPV marketing, I make $116. No exaggeration.

        I'll spend $800 in PPV and make $3000. Again, no exaggeration.

        You can't tell me that it's even possible to have margins like that with Google PPC. The best you can do is ALMOST double your money. Plus, once you learn a system with Google, they change the rules on you anyway so you always ending up spending more money AND time to maintain it...and I don't like working, which is why I started online business to begin with.

        I'm not here to blast anyone but I'm just saying, expand your imagination. Google Adwords, compared to a whole bunch of other advertisng networks and channels, is like tree ants in the jungle. Effective but very small.

        I believe, last I checked, Google only has about 11% of the ad marketshare. Well, Advertising.com has 97%, ValueClickMedia.com hass 79%...and I can do this over and over again.

        If I may theroize, for just a moment, the reason people keep thinking that Google Awords is number marketing method overall is because the "guru's" keep TELLING you that they are. And if all of the "guru's" keep TELLING you that Google is the king of the jungle then the people are brainwashed into thinking that they are.

        Now, why are they telling us Google is better than everything else? Easy. They don't want you to know about PPV. They don't want you to know about Media Buys. They don't want you to know about Co-Reg, Email marketing or Banner advertising OR the new hype, viral social media advertising (which is nothing like you think....they have companies who you pay to create viral video and hype for your products...don't have enough time to go into that).

        They don't want to tell you that because, if you do, you'd see how they REALLY make their money and you'd over saturate their resources and drive up their ad rates.

        No one has to believe this. But it's true. So, my advice, get out of your box and explore other places than Google or PPC. We are online marketers. More importantly, our expertise should be marketing and marketing is not limited to just one resource or method.

        We need to learn to incorporate dozens and dozens of methods together to create our business system. Ever wonder why some people get really, really rich with online marketing while others just make a couple $100 a month? They use EVERYthing they can. Not just PPC.

        Of course, the so-called guru's will always tell you that Google is the best simply because:

        1. Google's quality score system is a chore to master and to update as Google terms update.

        2. As a result of the above statement, it makes people buy their latest Google PPC product that they claim will be the breakout for you...and never really deliver and...

        3. They don't want to oversaturate the other markets and drive up advertising costs. They'd rather keep you in their product cycle so they can keep selling $2000 products, which is how they REALLY make their money.

        Ok, off my soapbox. I just had to get that out there because I see what's happening to online marketers and it kinda bugs me that most people don't know any other way than the rigid and unreliable Google Adwords system.
        Could you tell me a little more about ppv and some of the other methods youuse rather than Google Adwords or is there a thread that discusses some of this?

        Thanks
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  • Profile picture of the author Samos
    I just wanted to signup with msn adcenter but they don't accept international advertisers :S. I am from holland is there a way around it ?
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    • Profile picture of the author Dean Dhuli
      Originally Posted by Samos View Post

      I just wanted to signup with msn adcenter but they don't accept international advertisers :S. I am from holland is there a way around it ?
      They do accept international advertisers. Just sign up with the USA option
      and continue with the registration as usual.
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  • Profile picture of the author nzdealer
    You need to know a lot of google adwords if you really want to excel. Start from yahoo
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  • Profile picture of the author Tom2009
    WEel, i ve just started using Google adwords, and 2 days later i ve received a phone call from them, and for more than 1 hour it explained me on the phone, how to set up campiagns, different ads, keywords..etc etc..so it was realy nice
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  • Profile picture of the author Samos
    Thanks gonna sign up now are there any free vouchers / coupons available for adcenter? What I see is that I have to pay $5 for just signing up ?
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  • Profile picture of the author SoundsGood
    Originally Posted by danhughes View Post

    Would you rather be advertising Fat-Loss-4-Idiots to a technically savvy internet junkie.... or someone who can't figure out how to change the default homepage on Internet Explorer?
    Great point...
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  • Profile picture of the author BlueStar
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    Originally Posted by danhughes View Post


    You are in effect learning to drive in a Ferrari.... and Ferrari's don't come in automatic!
    Actually they do
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  • Profile picture of the author Marian Berghes
    I do agree that for testing purposes its easier to test on Yahoo and MSN, then move to google too.

    As for a newbie...it depends...
    1. You got money (2k+ ) start with google
    2. don't have enough money start with msn or maybe yahoo
    3. If you have a mentor, that KNOWS ROCK-SOLID what hes doing, start with google.

    As for the other advertising stuff...I have to agree with Stephon in some part atleast. YES ! you can make a SH!T LOAD more money if you implement PPV and Media Buys. They are MUCH easier to maintain and in some cases they can cost less then PPC.

    I don't know how many guys know this, but the guy behind Arbitrage Conspiracy, the one with 50k$ days said something like this in a video:

    Once you find a SOLID converting CPA offer, and you have everything set up, then if you REALLY want to ramp it up, start using: Content Network, PPV and last Media buys, if you have the knowledge and money.

    These are not his exact words, its just a summary of what he said.

    And ive put Media Buys last because you need around 10k$ to start running there...and the best spots can cost up to 100k$ to get into...then you pay a CPM cost I think, cant remember.

    Now you can do obnoxius amounts of money just from using all 3 ppc networks, but like that guy said...if you can/want/have the resources...use your most SOLID offers and ramp it up by using PPV, Media buys etc...

    And he did do, 50k$ days JUST from PPC, BUT he said that he does do MediaBuys on his most solid offers simply because (example he gave next)...he just pays 60.000$ or something to get into...but if that offers still converts he will get back 10 times that much...

    OFC, DO NOT FORGET that this is a guy that has YEARS of experience and TESTING on the CPA business and he knows what hes doing when he goes into Media buys and stuff.
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    • Profile picture of the author Cash37
      Originally Posted by Marian Berghes View Post

      I do agree that for testing purposes its easier to test on Yahoo and MSN, then move to google too.

      As for a newbie...it depends...
      1. You got money (2k+ ) start with google
      2. don't have enough money start with msn or maybe yahoo
      3. If you have a mentor, that KNOWS ROCK-SOLID what hes doing, start with google.

      As for the other advertising stuff...I have to agree with Stephon in some part atleast. YES ! you can make a SH!T LOAD more money if you implement PPV and Media Buys. They are MUCH easier to maintain and in some cases they can cost less then PPC.

      I don't know how many guys know this, but the guy behind Arbitrage Conspiracy, the one with 50k$ days said something like this in a video:

      Once you find a SOLID converting CPA offer, and you have everything set up, then if you REALLY want to ramp it up, start using: Content Network, PPV and last Media buys, if you have the knowledge and money.

      These are not his exact words, its just a summary of what he said.

      And ive put Media Buys last because you need around 10k$ to start running there...and the best spots can cost up to 100k$ to get into...then you pay a CPM cost I think, cant remember.

      Now you can do obnoxius amounts of money just from using all 3 ppc networks, but like that guy said...if you can/want/have the resources...use your most SOLID offers and ramp it up by using PPV, Media buys etc...

      And he did do, 50k$ days JUST from PPC, BUT he said that he does do MediaBuys on his most solid offers simply because (example he gave next)...he just pays 60.000$ or something to get into...but if that offers still converts he will get back 10 times that much...

      OFC, DO NOT FORGET that this is a guy that has YEARS of experience and TESTING on the CPA business and he knows what hes doing when he goes into Media buys and stuff.
      WOW. Your costs couldn't be any more far off!

      I have not spent that much on PPC testing on any one campaign. $2k? Your really going to discourage people! All you need is about $250, and 7 or so different campaigns to "learn" with. After you see what worked and what didn't you can then start marketing away on that $2k budget with some knowledge that only cost you $250 to learn.

      To everyone asking general questions, head over to nickycakes.com and read the newbie guide, then PM someone you trust in this thread AFTER you have made some campaigns and spent a little money learning. You will learn NOTHING reading once you got the basics down. Go try some stuff, spend some money, then ask us what you need to do to improve.

      Im more than willing to help anyone just PM me (after you've tried to learn something on your own of course)
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      • Profile picture of the author SoundsGood
        Originally Posted by Cash37 View Post

        Im more than willing to help anyone just PM me (after you've tried to learn something on your own of course)
        Sending PM now...
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  • Profile picture of the author hoy77
    Getting MSN etc vouchers in the begining is the way to go.
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  • Profile picture of the author aekaplan
    OK I completely disagree with the OP. I started out on Adwords... and I'd still characterize myself as a beginner. But I'm making great money right now and my traffic source is Adwords - it's the first thing I learned in PPC, and you might as well learn from the biggest and best source.

    PPC to CPA is amazing for me, and Adwords is my PPC engine. I've tried all 3 and have found it to be the easiest to use and also give me the best results. Think I'm spewing bullshit? Fair enough, but I just came home from the bar and made another $80 today from the time I left around 10 pm thanks to the traffic Adwords sent me - more than paid for my bar tab ;-). Nice to come home and see how much money I made while drinking with friends :-)
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  • Profile picture of the author Marian Berghes
    "Go try some stuff, spend some money, then ask us what you need to do to improve."

    Yep, this is the deal. Go try it yourself...not matter how many ebooks you read your still gonna be better if you do it yourself by testing stuff.

    I said 2k$ because with that budged you can almost be sure that you could keep a profitable campaing till the CPA network pays you....meaning..you maybe spend 200-300$ in testing, if you find 1-2 offer that work, you then set a daily budget and try and keep them till the network pays you.
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    • Profile picture of the author Cash37
      Originally Posted by Marian Berghes View Post

      "Go try some stuff, spend some money, then ask us what you need to do to improve."

      Yep, this is the deal. Go try it yourself...not matter how many ebooks you read your still gonna be better if you do it yourself by testing stuff.

      I said 2k$ because with that budged you can almost be sure that you could keep a profitable campaing till the CPA network pays you....meaning..you maybe spend 200-300$ in testing, if you find 1-2 offer that work, you then set a daily budget and try and keep them till the network pays you.
      Oh. Yeah, there's always that chance you find something HOT. (Get a credit card FTW)
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  • Profile picture of the author Marian Berghes
    you really got to know your numbers and stuff before you do media buys. The potential profit can be huge but if you don;t know your stats your screwed.

    And you should consult with some1 that already did it for some time so you don't get in trouble

    For the moment you can make huge amount of money per day even using ppc from what I've seen...and media buys should be only for offer like you said, very high converting and stuff.
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  • Profile picture of the author dschoen
    Thanks Dan,

    Great information in this post. I just wish I had the info a couple of years ago.

    Darwin
    Signature

    Darwin Schoenwald
    Albuquerque, NM
    "I hope to someday be the
    person my dog thinks I am"

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  • Profile picture of the author Headfirst
    you need to spend atleast 20 * commission in advertising to get enough data to optimize. That does raise the bar for noobs, but if you cant afford the ticket don't get in line.
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  • Profile picture of the author PPC-Coach
    although this is an old thread, it's not impossible for newbies to use Adwords as long as they understand the rules that they have to play by. Google does not like a lot of offers. When newbies run those offers they get banned. The automatic response to that is "Google hates affiliates". That's not true. Google does not like any user that does not follow their rules. That's why a lot of accounts got banned.

    When using them, you have to pretend that you're a business and what you're selling is yours. People don't like to do that because it requires more work than just direct linking.
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    • Profile picture of the author williamrs
      Originally Posted by jeffrey73 View Post

      I hear it's hard to "buy" traffic from MSN/BING. Probably one of the main reasons I've never tried it. I will go through that exam though.. thanks.
      Hard? Why? They have less volume than Google, but their platform is very good!


      Originally Posted by PPC-Coach View Post

      although this is an old thread, it's not impossible for newbies to use Adwords as long as they understand the rules that they have to play by. Google does not like a lot of offers. When newbies run those offers they get banned. The automatic response to that is "Google hates affiliates". That's not true. Google does not like any user that does not follow their rules. That's why a lot of accounts got banned.

      When using them, you have to pretend that you're a business and what you're selling is yours. People don't like to do that because it requires more work than just direct linking.
      I agree. Google doesn't hate affiliates, they hate junk offers and crappy sites. However, it's not possible to deny that building sites for AdWords involves much more work than building sites for Yahoo! or Bing. For this reason, I always recommend beginners to start with nthe 2nd tier search engines, test offers and then move on to Google when they have solid numbers and a positive ROI. It can be very frustrating for a beginner to spend hours building a website just to figure out that it will never be profitable.


      William
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      Steal My Profit Strategy



      >> Download Now <<
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  • Profile picture of the author go
    I don't agree at all. adwords has the easiest self serve platform on the web. when you're a newbie you will lose money anyways learning how to optimize campaigns, it might as well be on the easiest to use platform.

    people who do media buys, ppv, email and seo... know a lot more than a newbie.
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  • Profile picture of the author PPC-Coach
    I totally agree that they make you do more to get clicks, but they're just protecting their main source of income.
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  • Profile picture of the author ChrisBa
    Originally Posted by danhughes View Post

    I've just finished reading a thread here where some people new to CPA are looking for Adwords coupons to help ease their way into PPC. Coupons are a great idea, but using Adwords is a terrible idea!

    I've said this before... but I'm going to say it again all the same...

    If you're just starting out DO NOT USE GOOGLE.

    You are in effect learning to drive in a Ferrari.... and Ferrari's don't come in automatic!

    There are lots of places to advertise, but the most similar to Google, is MSN. What you learn by using MSN will very much apply to anything you do when you start using Google.

    Reasons NOT to use Google when you start out:

    1) It can be the most expensive network to buy clicks on. Technically Yahoo is, but not in a way that would likely impact a beginner.

    2) Google moves waaaay too fast. Imagine you're a salesperson in a store, just starting out. You earn a commission on every sale, but you have to pay your boss every time a customer approached you. Would you want your first day to be at the store in Times Square... or would you rather start out in a nice neighborhood strip mall??

    3) Super Affiliates don't even understand Google. OK, they have a *very* good idea of how things work, but even the biggest players use a lot of educated trial and error.

    4) No one can hear you scream. There is almost *no* official support for Google advertisers. They have FAQs but that is pretty much where it stops. You can email them if you want.... but don't expect an answer. If you're lucky enough to get a reply, I promise it will in no way answer your question. MSN have an 800 number. Real, English speaking people answer the phone. It's not just technical support either. They will quite literally help you pick keywords, improve CTR and positioning, reduce click prices... everything. I'm not saying their advice is going to make you rich, but they will help you.

    5) Google users are way too smart. At this point in the game, there is no good reason to use any search engine other than Google. The others just plain suck... Yet millions of people still use MSN, Yahoo and even the super small ones. Would you rather be advertising Fat-Loss-4-Idiots to a technically savvy internet junkie.... or someone who can't figure out how to change the default homepage on Internet Explorer?

    There are normally lots of MSN coupons flying around online if you look. They are also not usually for piddly little amounts like $50. $200 coupons for MSN are not unusual.

    The best way to get a seemingly never ending supply of coupons is to become a certified advertiser (this also applies to Google).

    It's not that hard, and you *will* learn some useful information.

    MSN is currently letting you learn and take the exam for free! It's normally $50.

    The course is available here: Microsoft adExcellence

    When you're ready to take the exam, just enter the following promotion code: companyadex and you'll get it for free.
    Stopped a long time ago. Then when everyone else did I jumped back on to pickup the extra money sitting around
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