landing page testing

by 17 replies
20
Warriors,
I need advice on split testing.
here is an example. 3 landing pages.
Attachment 18284
how do you think is it enough data to exclude one of them from campaign?
#ad networks (cpm/cpl, display) #landing #page
  • you need more traffic to decide in your screen shot is insufficient to make any final decision i`d advise to test a little more
  • Yeah, you'll need more data, especially since they're performing similarly.
  • Another vote for giving it more testing. It's too soon to decide. The numbers can possible fluctuate greatly for all we know.
  • thanks guys, but when to make that desicion? I mean, what's the measure? one of LPs should perform twice better? or three times more conversions than another?
  • You'll need to do a bit more testing to get some solid data
  • Double you amount of test, since is there no clear cut winner yet.

    Wait until you get 200-300 clicks to the LP, then post your stats and we can help judge.

    You should look for a clear winner.
  • I would send at least 100 clicks to your offer before making any real judgement. You may be surprised to find out whats working well now might now be in the long run.
  • IMO it's not enough data yet
  • Agreed - much more data needed.

    Try this tool as a guide to data significance:

    A/B Split Test Calculator | AdCalc.net - Free Internet Marketing Calculators
    • [ 1 ] Thanks
    • [1] reply
    • Great tool, thanks!

      BTW Beyond those 3 LPs I have 2 offers split testing also. Looks like I will need even 3 times more clicks to make any conclusions about their performance.
      What CTR for banners considered well for paid adult traffic? 0.2-04?
  • Need more data... but looks like #2 has better conversion ratio... #3 may have a better sub-headline... But there are some elements on LP #3 that need to be tested on #2
  • There is one more thing I can't figure out. From tracking I know which LP generated lead; I know which banner generated lead; BUT! how do I find out which COMBINATION of banner+LP generated lead??? 3 LPs recieve equal amount of traffic 33% each, they are "rotating" it means we don't know which one was showed up after visitor clicked the banner. makes sense?
    • [2] replies
    • Yes, that makes sense. It is very important to know as well.

      Sometimes a LP with have a great CTR, but poor CR (conversion rate) for the offer. That is why you need to track this.

      To answer you question let us know what kind of tracking you are using. Otherwise we are just shooting in the dark.
      • [1] reply
    • To track banner and lp combination you can easily use bevo media , i`d advise you to go through its tutorials first
  • My pleasure

    A decent tracking platform will allow you to pass the banner ID through to the landing page, and then report by landing page variant/banner ID.

    A really good tracking platform and landing page marketing platform (hint, hint) will allow you to do all of this with auto-optimisation so the system identify and display the best-performing combinations whilst disregarding lesser-performing combinations.

    Good luck.
    • [1] reply
    • Well, clickthroo looks nice, but is it self-hosted tracking platform?
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