Hi everybody, I've been in the PPC world for about six months now, working for a small marketing startup that's also just breaking into SEM. Primarily I've worked in Adwords and to a lesser extent Bing Ads, but my question right now is about advertising on Yahoo: I'm a little confused as to how exactly to go about doing it. Specifically, I'm interested in getting clients' CPC text and image ads on Yahoo sites; whatever the equivalent to the Google Display network is. I understand that Google might include some Yahoo content on its network, and I know Bing search overlaps with Yahoo, but I can't find good documentation on whether Bing's Content network also includes Yahoo. There's also a site for Yahoo Advertising Solutions at ymda.adready.com, which requires a $500 minimum budget, and another platform at media.net.
So a tangle of platforms, outdated blog posts, and subpar documentation has left me unsure how to proceed. Any advise?