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How do you deal with the "no one will click on this" mentallity

by yako
5 replies
Hello,

I been wanting to start some CPA campaigns for a while but every time I find myself browsing through the offers at the CPA network I keep asking myself after checking out the offers:

"Who would ever click on this or submit their email!" (I am talking mostly on the $1.40 type of offers, not the well know brands CPA offers)

Which prevents me to decide to invest some money in PPC campaigns, therefore never starting. On the other hand I keep reading about success stories with many of those offers I skip.

So my question would be:

What do you look for when you select your offers? Do you take into account 'quality' of landing page? do you ask yourself if you would 'participate' in the offer? or you just check the statistics for the offer and if they look good you start testing?

Any tip will be much appreciated!
Thanks!
#deal #mentallity #no one will click on this
  • Profile picture of the author surreal
    The submit offers can work great. On a recent test campaign on LI the offer had over a 20% conversion rate. People LOVE being "thrifty" shoppers.

    There are two points to be made here:
    1) It is best to find something you understand, and that serves a need
    2) Many times, what you think will not work may perform best. Look at marketing like a one night stand - Take your personal emotions out of it!
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  • Profile picture of the author vask
    Avoid email submits. They won't make you much money in the long run, especially if you're buying traffic. Scrubbing is a huge issue with email submits. Unless you have free traffic, avoid email submits.

    What do you look for when you select your offers? Do you take into account 'quality' of landing page?
    There's a couple things I look at when I'm looking at offers. The first thing I try to find out is if other affiliates are running the offer, and if so how are they doing. If other people are making money, chances are that you will too. Ask your AM about the offer's EPC and revenue.

    Second, the payout. If the payout is too low, then it might be too hard to make money. When you have enough experience buying traffic, you'll start to anticipate your possible CPCs. For example, if I were to start a 30+ y/o dating campaign on Facebook Ads, I'd be expecting my CPCs to be in the $0.30-$0.60 range, from that I can then calculate what my conversion rates have to be in order to be profitable.

    There are more, but I don't feel like writing an essay. Those are the main two I look at. The offer's landing page might be ugly, but you won't know till you test it.

    do you ask yourself if you would 'participate' in the offer? or you just check the statistics for the offer and if they look good you start testing?
    I don't ask myself if I'd participate, I try to put myself into my target audience's shoes. I find out everything about the demographic, find out what makes them "tick." This really helps visualize what you need to do to convince them to convert. Will this 40 year old single mom really want to buy this product? What should I say on my landing page to make her want to buy?
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  • Profile picture of the author Prosprio
    The simplest answer I can give is, never underestimate the stupidity of most internet users. How do you think people get their Facebook pages hijacked by spam apps, their browsers loaded with every toolbar imaginable, etc?
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  • Profile picture of the author ChrisBa
    Originally Posted by yako View Post

    Hello,

    I been wanting to start some CPA campaigns for a while but every time I find myself browsing through the offers at the CPA network I keep asking myself after checking out the offers:

    "Who would ever click on this or submit their email!" (I am talking mostly on the $1.40 type of offers, not the well know brands CPA offers)

    Which prevents me to decide to invest some money in PPC campaigns, therefore never starting. On the other hand I keep reading about success stories with many of those offers I skip.

    So my question would be:

    What do you look for when you select your offers? Do you take into account 'quality' of landing page? do you ask yourself if you would 'participate' in the offer? or you just check the statistics for the offer and if they look good you start testing?

    Any tip will be much appreciated!
    Thanks!
    Do you never leave the house because you're scared of being hit by a bus? you can't let things like this stop you or get in your way. The long and short of it is you will never know until you try and to me the risk is well worth the potential reward
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    • Profile picture of the author yako
      Originally Posted by ChrisBa View Post

      Do you never leave the house because you're scared of being hit by a bus? you can't let things like this stop you or get in your way. The long and short of it is you will never know until you try and to me the risk is well worth the potential reward
      Yes, you are right, but its not that I don't risk, I am used to risk on things I understand...and many of the, lets say, astrology, clickbank, $1.40, email submit offers are something I would never, ever fall for... and in my mind it works like "I want spend money on this, no one falls for it" ... but it is my understanding that there are many people making tons of money with them.

      In the end maybe you are right and I just have to risk even with things I don't understand and stop thinking everyone thinks in the same way I do.

      Thanks for your time and answer
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