Here is how I succeeded with CPA... and most courses don't even mention this!

43 replies
I used to be much more active on this forum in the past (just look at my post count), but recently I started making less posts.

It's not because I don't want to help people anymore or don't have time post. It's because I am a bit tired of replying to the same WRONG questions over and over again. I mean, I know that there are new guys getting started every day, and I think it's great. I love to help people and I don't mind answering a question more than once (although some questions could really be answered with a quick search). The problem is that people insist on asking the wrong questions. The CPA industry evolves, but it seems that the questions don't.

So, I decided to shoot 3 quick videos talking about what I call of the 3 CPA FACTS. Those 3 facts are essential things that most courses don't talk about and people usually ignore. My intention with the videos is to show people a new point of view, to give them new subjects to talk about, new questions to ask... the right questions.

Those 3 things were absolutely essential for me... I think they are what allowed me to go from a struggling newbie to a full-time CPA marketer, so use them in your business as well and money will knock your door.

I just finished recording the first video and it is available below. I'll be recording the other 2 videos in the next days and will post them here.

If you have any questions, don't hesitate to post them here.


#courses #cpa #mention #succeeded
  • Profile picture of the author Naveen K
    Awesome video William!

    You have shared a very important message to all those frustrated and new cpa marketers.
    It is going to help them a lot.
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  • Profile picture of the author Leerbusiness
    Thanks man that is helping me loads !
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  • Profile picture of the author Jetmir
    Nice share, Will. Thanks a lot man!
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  • Profile picture of the author liquide43
    Originally Posted by williamrs View Post

    I used to be much more active on this forum in the past (just look at my post count), but recently I started making less posts.

    It's not because I don't want to help people anymore or don't have time post. It's because I am a bit tired of replying to the same WRONG questions over and over again. I mean, I know that there are new guys getting started every day, and I think it's great. I love to help people and I don't mind answering a question more than once (although some questions could really be answered with a quick search). The problem is that people insist on asking the wrong questions. The CPA industry evolves, but it seems that the questions don't.

    So, I decided to shoot 3 quick videos talking about what I call of the 3 CPA FACTS. Those 3 facts are essential things that most courses don't talk about and people usually ignore. My intention with the videos is to show people a new point of view, to give them new subjects to talk about, new questions to ask... the right questions.

    Those 3 things were absolutely essential for me... I think they are what allowed me to go from a struggling newbie to a full-time CPA marketer, so use them in your business as well and money will knock your door.

    I just finished recording the first video and it is available below. I'll be recording the other 2 videos in the next days and will post them here.

    If you have any questions, don't hesitate to post them here.


    FACT #1



    FACT #2

    Coming soon


    FACT #3

    Coming soon
    AMAZING advices, thanks a lot
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  • Profile picture of the author rudysudarto
    It was great . Will , check your pm
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  • Profile picture of the author Jacqueline Smith
    Great message and a good reminder to be patient.
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  • Profile picture of the author bit twiddler
    I agree 100% with you William! Marketing Sensibilities is a great way to identify an area of each marketers skill set that needs to be recognized and exercised.

    I was raised in the restaurant business. My family had an upscale supper club and night club. My father instilled in me from the earliest age to learn how to recognize the individual clients needs and learn to know their triggers. How to work the women & men so we could up-sell the hell out them with cocktails, appetizers, desserts, banquets, etc. He demonstrated, every day, how to see through the eyes of the client and thereby know the path to their "yes".

    Years later I was in the car business and the first thing they loved about me was my restaurant background. They told me I was a good fit for "Play House 90". A method of setting the right stage and environment for the prospective buyers. Always setting them up for the "yes".

    I have been in many others trades, and these skills have developed a long while. They have been useful in every field I've been in. I do creative exercises several times a week, especially before working on creative concepts for marketing. I highly recommend it, you will be surprised at the effectiveness this has at opening and expanding your (as William calls it) "Marketing Sensibilities". It simply puts your mind in a place where it discovers a greater abundance of perspectives. You can take a single thought and come up with 10, 20, 50 variations, or more, in a very short time.

    Here is a simple example of how much a word or two makes to a group of children. This will open your eyes.

    T J

    when there is a correct answer Exercise in creative thinking - YouTube

    Thanks William for starting with a great topic!
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    • Profile picture of the author williamrs
      Originally Posted by bit twiddler View Post

      I agree 100% with you William! Marketing Sensibilities is a great way to identify an area of each marketers skill set that needs to be recognized and exercised.

      I was raised in the restaurant business. My family had an upscale supper club and night club. My father instilled in me from the earliest age to learn how to recognize the individual clients needs and learn to know their triggers. How to work the women & men so we could up-sell the hell out them with cocktails, appetizers, desserts, banquets, etc. He demonstrated, every day, how to see through the eyes of the client and thereby know the path to their "yes".

      Years later I was in the car business and the first thing they loved about me was my restaurant background. They told me I was a good fit for "Play House 90". A method of setting the right stage and environment for the prospective buyers. Always setting them up for the "yes".

      I have been in many others trades, and these skills have developed a long while. They have been useful in every field I've been in. I do creative exercises several times a week, especially before working on creative concepts for marketing. I highly recommend it, you will be surprised at the effectiveness this has at opening and expanding your (as William calls it) "Marketing Sensibilities". It simply puts your mind in a place where it discovers a greater abundance of perspectives. You can take a single thought and come up with 10, 20, 50 variations, or more, in a very short time.

      Here is a simple example of how much a word or two makes to a group of children. This will open your eyes.

      T J

      when there is a correct answer Exercise in creative thinking - YouTube

      Thanks William for starting with a great topic!
      Awesome video! Thanks a lot for sharing it here! I think this information alone was worth a new thread.

      But, seriously, that's exactly what I meant. Just a simple sentence, a slightly different choice of words can make the whole difference.

      It is a bit tough for people who are not native english speakers (like me), but developing a good marketing sense is a must for every marketer.

      Again, thanks for sharing this great example!


      W
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  • Profile picture of the author kinyash
    Awesome share Will. patiently waiting for the rest.
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  • Profile picture of the author BayAreaSteve
    Nice video , looking forward to the next one... Thanks
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    • Thank you for sharing that video William. Appreciate it. Looking forward to your other videos too!
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  • Profile picture of the author Major K
    Great post and video William! Thanks so much for sharing with all of us. Needless to say looking forward to your follow on videos too!
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  • Profile picture of the author genya
    William is my go-to man for CPA. I love his threads and emails. Just like Kenster, he talks about the details without wasting time generalizing stuff like other gurus. I can't wait for the second and third videos.
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    • Profile picture of the author williamrs
      Originally Posted by genya View Post

      William is my go-to man for CPA. I love his threads and emails. Just like Kenster, he talks about the details without wasting time generalizing stuff like other gurus. I can't wait for the second and third videos.
      Thanks!

      And, btw, the second video is already available.
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  • Profile picture of the author Vid Yo
    Will thanks for taking the time to record these! I learned more in these few minutes about CPA than if I were to spend hours searching for the info.
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  • Profile picture of the author williamrs
    Originally Posted by natebunger View Post

    Everybody here hopes for the best of your projects. You have the heart that will help you succeed in the SEO business. We just pray that you find the right opportunity very soon. You have come a long way already. Never give up. Starting SEOs may be hard but once you are already in, you will never stop making good money.
    Didn't get you here... :confused:
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  • Profile picture of the author bit twiddler
    You are "spot on" William. When I got into business management back in the 70's, I learned the following expression: "We dress them up, send them to school, and what do they do? They EAT the Teachers!"

    I went back to University in the mid 90's to get a set of brains in Software Development and to learn some of the programming languages. All school does is teach you about the fundamentals of the tools and the the fundamentals of the environment, school does not teach you the actual trade. That comes from jumping in the waters and developing your own voice.

    I have friends in law, in medicine, in sales, in marketing, in hospitality, and dozens of professions. The ones that are very successful at what they do are the ones that have found their own voice, they have developed their very personal uniqueness within their industries.

    This is how you become greater than those that simply follow each other around copying what each other does. Those folks get caught in the trap of chasing the dream instead of living the dream.

    Just look at those that stand out here in the forum. There are hundreds of them that stand out, including William. They are marketers just like you, except they have developed their uniqueness within their corner of the industry.

    When you push past what and how everyone else gets things done, your personal uniqueness will get the crowds behind you trying to figure out what makes you special. They think it's something they can mimic, after all they say that "Imitation is the sincerest form of flattery". What they don't say is that it does not create success for the copy cats, because it doesn't. Your personal unique voice is what will make you the success you want to be.

    William, you have, at this point, touched on two very sensitive topics for me. The second video especially because this was a lesson I had to learn the hard way. When I was starting to develop my own voice in various industries, the people around me started telling me constantly you can't do that, that won't work, etc. It is at this point (when you step out of the norm and begin developing your individual uniqueness) that you experience your greatest failures and your greatest successes. Part of the lesson I learned at this point was to be cautious who I shared my unique work with, otherwise you get negativity from the "milling herd" mostly because they are either mad they didn't think of it first or because they are so conservative it irks them to see someone succeeding where they failed. Choose your collaborators carefully when you start developing your personal uniqueness!

    I have had successes in other online businesses, but I am reasonably new to CPA. I see the same thing in the CPA forums as I have described above. I have followed William, among others, because they have developed their personal uniqueness and they serve as examples for me to have faith that I will develop mine as well in this industry!

    Thanks for another GREAT TOPIC William!

    T J
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    • Profile picture of the author williamrs
      Originally Posted by bit twiddler View Post

      You are "spot on" William. When I got into business management back in the 70's, I learned the following expression: "We dress them up, send them to school, and what do they do? They EAT the Teachers!"

      I went back to University in the mid 90's to get a set of brains in Software Development and to learn some of the programming languages. All school does is teach you about the fundamentals of the tools and the the fundamentals of the environment, school does not teach you the actual trade. That comes from jumping in the waters and developing your own voice.

      I have friends in law, in medicine, in sales, in marketing, in hospitality, and dozens of professions. The ones that are very successful at what they do are the ones that have found their own voice, they have developed their very personal uniqueness within their industries.

      This is how you become greater than those that simply follow each other around copying what each other does. Those folks get caught in the trap of chasing the dream instead of living the dream.

      Just look at those that stand out here in the forum. There are hundreds of them that stand out, including William. They are marketers just like you, accept they have developed their uniqueness within their corner of the industry.

      When you push past what and how everyone else gets things done, your personal uniqueness will get the crowds behind you trying to figure out what makes you special. They think it's something they can mimic, after all they say that "Imitation is the sincerest form of flattery". What they don't say is that it does not create success for the copy cats, because it doesn't. Your personal unique voice is what will make you the success you want to be.

      William, you have, at this point, touched on two very sensitive topics for me. The second video especially because this was a lesson I had to learn the hard way. When I was starting to develop my own voice in various industries, the people around me started telling me constantly you can't do that, that won't work, etc. It is at this point (when you step out of the norm and begin developing your individual uniqueness) that you experience your greatest failures and your greatest successes. Part of the lesson I learned at this point was to be cautious who I shared my unique work with, otherwise you get negativity from the "milling herd" mostly because they are either mad they didn't think of it first or because they are so conservative it irks them to see someone succeeding where they failed. Choose your collaborators carefully when you start developing your personal uniqueness!

      I have had successes in other online businesses, but I am reasonably new to CPA. I see the same thing in the CPA forums as I have described above. I have followed William, among others, because they have developed their personal uniqueness and they serve as examples for me to have faith that I will develop mine as well in this industry!

      Thanks for another GREAT TOPIC William!

      T J
      Thanks for another great post!

      I agree 100% with everything you said. "Learning something" and "copying someone" are 2 very different things and you explained this very well.


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  • Profile picture of the author Marcus C
    Great and insightful videos here, William. Thanks for sharing!

    This is great advice for anyone wanting to know what it takes to become a successful CPA marketer and I'm looking forward to watching the third video in the series.

    - Marcus
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  • Profile picture of the author mediamarket
    Nice videos! Great for newbies.
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  • Profile picture of the author Rishy
    Great post william, would like to know what the last video is all about. Most people forget that you need to get your basics of marketing right for succeeding with CPA. i.e to understand the needs, fears & desires of audience! To be able to speak their language and how they feel, think. In short the empathy map! I have seen that by surfing forums related to my target audience has helped me understand the problems faced by my target audience better before creating a campaign!
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    • Profile picture of the author williamrs
      Originally Posted by Rishy View Post

      Great post william, would like to know what the last video is all about. Most people forget that you need to get your basics of marketing right for succeeding with CPA. i.e to understand the needs, fears & desires of audience! To be able to speak their language and how they feel, think. In short the empathy map! I have seen that by surfing forums related to my target audience has helped me understand the problems faced by my target audience better before creating a campaign!
      Yes, right!

      Maybe that's something I forgot to mention, but surfing forums and making research can be also a good way to understand your audience.
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  • Profile picture of the author leoghi1982
    Great William! Always great stuff from you!
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  • Profile picture of the author williamrs
    Finally finished posting all the videos. I hope you enjoy watching them!
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    • Profile picture of the author peterklepec
      Originally Posted by williamrs View Post

      Finally finished posting all the videos. I hope you enjoy watching them!
      William, these videos are great !

      Im hardly waiting for your training course to start (as you said in this month).

      Im on your waiting list and I hope that its gonna start soon.

      Thank you for kick in the motivation ass !

      peterklepec
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  • Profile picture of the author kid3378
    Hi William, i just finished watching the three videos and i was very happy that I learned a lot. Thanks for sharing your ideas. Please keep up the good work.
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    A guy totally addicted with SEO and internet marketing.

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  • Profile picture of the author bit twiddler
    William,
    I knew you were going to wrap this up with "This is a BUSINESS!". I thought about posting my prediction, but that wouldn't have been appropriate.

    You are soooooooo... on target. It's hard enough out there in any business to succeed with a plan, it really is near impossible without a plan (IMO). I don't understand all the folks that feel they can blow this part off. I admire you for this. I already knew this had to part of your overall business practice.

    I moved out of the real estate industry as a Realtor, after the crash, and started working with the Realtor's as a trainer. Training them to build their online presence and to drive prospects to them. I found this a problem because the real estate industry has similar issues as the online business people. Most of them don't have a business plan. They don't keep schedules, they don't budget, they don't study their successful competitors. It was good money for a while, but most of them are lazy and just want to push a few buttons and have all the magic happen. Sound familiar? This is why more than 90% of new Realtor's quit the business before the end of their first year. Another similarity to what we do online.

    I am in my 4th serious month of CPA. I have had the same struggles as everyone else, but my struggles seem to be less each day. When I decided to get serious about this, I laid out (as I have always done) a single sheet of paper and labeled it my to do list. At the top, the first item, was "write a business plan. Second was, outline my budget. Third was my time table and goals. This was a very simple practice of mine I've used for years. What I do, and did, was to get a binder, fill it with blank paper, non-ruled, and every day I would expand on the list I first wrote down. As you said, it takes a few weeks of writing and re-writing for the entire plan to take a semi-final form.

    I've done this before, so I know the value of it, having experienced the value in the past, it's second nature for me. Now, today, I can say that I've got myself to a point where I am profitable with CPA. I have a long ways to go, but I have some degree of success that keeps pushing me. I went from rich to poor when the real estate and financial markets crashed. I've had to struggle to pay bills, struggle to pay rent, all the struggles everyone else has when starting over. I lost everything, but when I decided to pick myself up and get going again, the first thing I did was WRITE A PLAN!

    There is an old addage:
    "If you don't design your own business plan, chances are you'll fall into someone else's, and guess what they have planned for you? Not much."

    KUDOS WILLIAM, GREAT VIDEO SERIES!

    I see that there has not been the abundance of interaction in this thread as there would be if someone was giving away "the next shiny object" or reporting they made "a gazillion dollars" on POF. For those of you that have read this thread, I implore you, take Williams advice and do what he has shared with you. Those of you that do, you will be light years ahead of the others that did not take action on this information. In the end, within a few months you can actually have a very sustainable business that will take the financial edge off and allow you to move up the ladder of success without the worries of where is my next meal coming from!

    Thank You William,

    T J

    PS: This is the kind of support everyone needs! Here is another great quote:
    "Tell me and I forget. Teach me and I remember. Involve me and I learn." This is the value from guys like William in this forum, don't take it lightly. Just my 2 cents...
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    • Profile picture of the author williamrs
      Originally Posted by bit twiddler View Post

      William,
      I knew you were going to wrap this up with "This is a BUSINESS!". I thought about posting my prediction, but that wouldn't have been appropriate.

      You are soooooooo... on target. It's hard enough out there in any business to succeed with a plan, it really is near impossible without a plan (IMO). I don't understand all the folks that feel they can blow this part off. I admire you for this. I already knew this had to part of your overall business practice.

      I moved out of the real estate industry as a Realtor, after the crash, and started working with the Realtor's as a trainer. Training them to build their online presence and to drive prospects to them. I found this a problem because the real estate industry has similar issues as the online business people. Most of them don't have a business plan. They don't keep schedules, they don't budget, they don't study their successful competitors. It was good money for a while, but most of them are lazy and just want to push a few buttons and have all the magic happen. Sound familiar? This is why more than 90% of new Realtor's quit the business before the end of their first year. Another similarity to what we do online.

      I am in my 4th serious month of CPA. I have had the same struggles as everyone else, but my struggles seem to be less each day. When I decided to get serious about this, I laid out (as I have always done) a single sheet of paper and labeled it my to do list. At the top, the first item, was "write a business plan. Second was, outline my budget. Third was my time table and goals. This was a very simple practice of mine I've used for years. What I do, and did, was to get a binder, fill it with blank paper, non-ruled, and every day I would expand on the list I first wrote down. As you said, it takes a few weeks of writing and re-writing for the entire plan to take a semi-final form.

      I've done this before, so I know the value of it, having experienced the value in the past, it's second nature for me. Now, today, I can say that I've got myself to a point where I am profitable with CPA. I have a long ways to go, but I have some degree of success that keeps pushing me. I went from rich to poor when the real estate and financial markets crashed. I've had to struggle to pay bills, struggle to pay rent, all the struggles everyone else has when starting over. I lost everything, but when I decided to pick myself up and get going again, the first thing I did was WRITE A PLAN!

      There is an old addage:
      "If you don't design your own business plan, chances are you'll fall into someone else's, and guess what they have planned for you? Not much."

      KUDOS WILLIAM, GREAT VIDEO SERIES!

      I see that there has not been the abundance of interaction in this thread as there would be if someone was giving away "the next shiny object" or reporting they made "a gazillion dollars" on POF. For those of you that have read this thread, I implore you, take Williams advice and do what he has shared with you. Those of you that do, you will be light years ahead of the others that did not take action on this information. In the end, within a few months you can actually have a very sustainable business that will take the financial edge off and allow you to move up the ladder of success without the worries of where is my next meal coming from!

      Thank You William,

      T J

      PS: This is the kind of support everyone needs! Here is another great quote:
      "Tell me and I forget. Teach me and I remember. Involve me and I learn." This is the value from guys like William in this forum, don't take it lightly. Just my 2 cents...

      Thanks a lot for your great words!

      And, yes, I agree that these posts don't become as popular as the ones with the next shiny object, but my intention was to help people who are serious about this and want to approach CPA in a realistic, professional way, and I think I was successful.


      W
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      • Profile picture of the author bit twiddler
        Originally Posted by williamrs View Post

        Thanks a lot for your great words!

        And, yes, I agree that these posts don't become as popular as the ones with the next shiny object, but my intention was to help people who are serious about this and want to approach CPA in a realistic, professional way, and I think I was successful.


        W

        Hi William,

        You are successful with this William. Your words are words of wisdom. Words I've heard before, words I hope that professionals like you continue to post and record. Though I may have heard these words and read these words before, it's important for everyone to know that they can't simply read it once or hear it once. Wise teachings should be read and re-read, studied and put into practice. They need to become part of a persons natural thinking and that happens through sustained repetition. This is the very nature of learning. I have found that I expose myself to teachings of this nature frequently. It's important for all of us to regularly reference the information with which we establish our personal lives and business practices. This is how we are able to expand on what we know and create something we didn't have before. Those "AHAH" moments.

        Thanks William for taking the time to reach out to all of us that are serious about "getting it done!"

        T J
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  • Profile picture of the author mieto1969
    Passion and Fun are most important thing in what we are doing
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  • Profile picture of the author Kenster
    Good finally seeing you on video William!
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    • Profile picture of the author williamrs
      Originally Posted by Kenster View Post

      Good finally seeing you on video William!
      Haha... yes, true!
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  • Profile picture of the author JohnAb
    Thanks for the Nice Videos..
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  • Profile picture of the author danlew
    Congrats on your success with CPA! I am sure that most people who are still struggling with CPA, may find this very inspiring, which leads them to go out there and take action on their own. Cheers!

    Dan
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  • Profile picture of the author techforce
    thanks for these valuable facts
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    "Wherever You Go, There You Are"
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  • Profile picture of the author g4mobile
    Will you coaching program be opened again? Thank you
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  • Profile picture of the author celente
    your videos are done well. Thanks very important points for newbies.
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  • Profile picture of the author fnoperi1
    Thank you so much for your video
    Things are starting to make sense to me. I feel i hit rock bottom :/
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  • Profile picture of the author Takuyar
    Great videos. Thanks for the really good tips!
    I am about to start on my CPA journey, and your advise comes very timely!
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  • Profile picture of the author Dave Bean
    I haven't seen this thread for awhile so I'm bumping it.

    So many questions about why you are not making money can be found in the wise words of williamrs three videos.

    Just scroll to to top of this thread and watch the videos.

    If you still can't make any money after watching and implementing his advice you'll never make it in this industry.

    Not everyone is cut out to be an online marketer.

    There is no shame in flipping burgers for a living.
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    • Profile picture of the author williamrs
      Originally Posted by Dave Bean View Post

      I haven't seen this thread for awhile so I'm bumping it.

      So many questions about why you are not making money can be found in the wise words of williamrs three videos.

      Just scroll to to top of this thread and watch the videos.

      If you still can't make any money after watching and implementing his advice you'll never make it in this industry.

      Not everyone is cut out to be an online marketer.

      There is no shame in flipping burgers for a living.
      Thanks, Dave!

      I know this isn't the most popular type of thread, but I believe these are the most important lessons for someone getting started, and I am happy that you also think this way.
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  • Profile picture of the author Dave Bean
    You are right williamrs these potentially life changing videos are not the most popular threads.

    So many people here are looking for the easy answers to making a little or big money.

    Not going to happen .. not even a little money if you aren't willing to take the time to study.

    Just scroll to the top of this page and watch these brilliant videos if you haven't already.

    Seriously ... nobody has any questions for williamrs about the psychology of selling online?

    Because that is the key to making money in this game.

    Free advice from a successful CPA expert .... just ask.

    Dave
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