Am I doing POF right?

by artbum
9 replies
About to start a pof campaign and want to make sure I'm on the right track. Most of the tips I used are from this thread:
http://www.warriorforum.com/ad-netwo...d-pof-ads.html

So, here's what I've got:

I used the Bulk Uploader to upload 12 images and I believe 10 texts. The Bulk Uploader then randomizes them, right? So it looks like I have 100 ads total? Is this right or too much? (seems crazy)

Targeting:
Country =United States
Age Between18, 23
Gender =Male
Ethnicity =Caucasian
Login Count Between150, 250
Show to Converter =No

So this is ONE campaign. Now I have to duplicate this a bunch of times and change age target, then a bunch more for ethnicity, and finally a bunch more for country (uk and canada).

Am I way off? lol sure seems like it. Thanks for your help.
#pof
  • Profile picture of the author PPC-Coach
    I think you have a start but you're missing a lot.

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    • Profile picture of the author BlvdJeremy
      Originally Posted by PPC-Coach View Post

      I think you have a start but you're missing a lot.


      What do you think he might be missing from his campaign? That would probably help him a lot. :]
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  • Profile picture of the author DaveWarrior
    100 ads is a lot to test, but testing is good. I would just test on those for now and work on your landing page, conversion rate. Don't test too many things at once. Why 150-250 login count though? Most find that less than 50 is best. Otherwise your targeting seems alright, but bear in mind not many advertisers want a bunch of broke college kids signing up for their offer.
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    • Profile picture of the author artbum
      Originally Posted by DaveWarrior View Post

      100 ads is a lot to test, but testing is good. I would just test on those for now and work on your landing page, conversion rate. Don't test too many things at once. Why 150-250 login count though? Most find that less than 50 is best. Otherwise your targeting seems alright, but bear in mind not many advertisers want a bunch of broke college kids signing up for their offer.
      I got the 150-250 login count tip from the pof blog, saying it converts well and is cheaper with less competition than the <50 targeting.

      And the age group was also because I read a tip somewhere that it's cheap (probably cause they're broke) and has less competition.

      So should I delete a bunch of ads and keep only maybe 10 in that campaign/age group? And then duplicate the campaign and change the age group to the next tier: 24-29?

      ^ Better?
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  • Profile picture of the author Bent SEO
    I just want to thank you for pointing me in the direction of that helpful "Getting Started On POF" Post - Information GOLDMINE in there. Can't help too much (not yet att least - hopefully after reading through that post though...)
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  • Profile picture of the author bizoppmaster
    Test 20-50 images and ONE text.
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    • Profile picture of the author artbum
      Interesting, one text? Hard to decide which one. But thanks, i'll start with that.
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  • Profile picture of the author bit twiddler
    100 ads are not too much, but when you are just starting out and working with a smaller budget, you may want to consider this. I read about a good practice, I think it might have been Chad Hamzeh. Anyways, the article suggested creating 100 ads, but only submitting 10 at a time. Then work those ten and get rid of the unsuccessful ones. If you are lucky you may have 1 or 2 good ones. Then upload 10 more and work those to determine the good ones, and so-on. This way you aren't spending an arm and a leg all at once and you are getting the data you need.
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  • Profile picture of the author ChrisBa
    I personally like to test different ad headers and different ad texts, also IMO if you are getting started 5-10 images to start will be good, don't do too much at a time
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