But, I have a question about landing pages.
If the CPA offer you are promoting is something free (such as a free online MMO game sign up, or an email opt-in), why do you need a landing page?
I've heard that landing pages are used because Facebook viewers aren't in the mood to buy, but if what you're promoting is just a free sign up, do you still need it?
...And, what if the offer is a free trial? If the direct page is already very good, and it promotes a free offer (+$5 shipping charges), do you need the landing page?
...And the final question: What is the advantage of a landing page? Do you have to use it to put the reader in a buying mood and get them all excited? Or, is it just so that you can get their emails and build a list?
Thank you in advance for all tips! I appreciate all replies, and I will respond and be active on this thread.