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How Do You Test/Optimize for Social Traffic?

by NicholasGFX
6 replies
Hey WarriorForum!

When starting a new campaign, what variables do you test first in order of most important to least important?

Thanks!
#social #test or optimize #traffic
  • Profile picture of the author ItWasLuck3
    Quick thoughts:

    There is essentially two elements that come mind when I think "optimization": testing and tracking.

    My software of choice for both:
    - Testing (A/B testing, multivariate testing): Google Analytics
    - Tracking (traffic tells you why and how): Tracking202

    Let me know if you'd like me to elaborate.

    Regards,
    Ben
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  • Profile picture of the author ichthyander
    how do you track CPA campaigns with google analytical !!
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  • Profile picture of the author ItWasLuck3
    @ichthyander, I see you're confused already... Notice that Google Analytics falls under the "testing" pillar of optimization, not tracking as you've implied.

    I Googled "Google Analytics A/B testing" and found this: A/B Testing with Google Analytics Content Experiments | Cardinal Path Blog

    It's worth noting that Google Analytics can't handle multivariate testing so you'd have to go elsewhere if you needed they capability.
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  • Profile picture of the author th3seriousmind
    You can use Prosper202, It's a self-hosted script and it's free. Google it!
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  • Profile picture of the author ItWasLuck3
    Sorry sorry. Anyway, you've already mentioned a number of variables to test, but I think it's important to remember what type of page/ ad you're trying to optimize.

    For example, if you're doing a PPC ad, your headlines will probably be the most important (and thus first) element to test.

    With a landing page, I like to starting with the layout of the landing page first.

    I think the general rule of thumb here is that you should start with the broad elements of your page, then work your way down to the more specific elements of a page.

    This is an order I usually use, with some variation from time to time when I do basic A/B testing: Page Layout -> Element Ordering (on the page) -> Headlines -> Copy -> Images -> Call to Action button (both placement and design) -> Page Colors -> Text Fonts


    Of course, that is very much my opinion on the order to test elements. I'm sure some people will disagree, but again, very much my thoughts.

    Hope this helps,
    Ben

    Edit: Also, I know this isn't what you asked for, but I think it's worth noting that Prosper202, as mentioned by someone else, is the self-hosted version of Tracking202. They are the same.
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  • Profile picture of the author johnbrown12
    In A/B split test,try to change headline first then if you have any images and then colors but don't change all variable at the same time so first start with the headlines,which is the most important factor and then you will see change
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