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Facebook Ads - At What Point Do You Stop?

by GGpaul
8 replies
Hi, I was wondering at what point do you stop testing an ad if you're not getting any sales? Basically, after how many clicks? Do you wait until 100? 200? Or do you keep going? lol.
#ads #facebook #point #stop
  • Profile picture of the author ChrisBa
    I go by the amount spent. Once I hit what the offer pays I'll stop that specific ad/targeting variation. Keep in mind I always have several different ad variations and targeting options.
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  • Profile picture of the author s1d
    my limit is $100 spent on 1 ad.
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  • Profile picture of the author chg
    ALWAYS remember to try different variations and targeting for your ads. Don't give up at your first failed ad. We've had plenty of moments in which we thought an ad was hopeless, right before the next variation was a home run and generated a ton of profit.

    There's no need to go overboard with each variation in testing, but you do have to put in some money.
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  • Profile picture of the author paidsurveys
    Always promote whats in demand..

    If you promote twilight saga ..it will work ..

    if you promote old stuff ..it wont
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  • Profile picture of the author dropout
    It depends on the CPC and how much you earn from a conversion. While you should not be afraid to spend more than what a conversion earns you, it is also important to set a reasonable limit.

    For example, if you earn $20 for a conversion you might spend up to $30 on the ad. If there has been no conversions at $30 you pause the ad and make changes to the ad or perhaps the landing page.

    You also need a rule for how much you are willing to spend to test an offer overall, of course you should not keep trying new ads/landing pages for an offer that will never convert.
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    • Profile picture of the author vask
      Originally Posted by dropout View Post

      It depends on the CPC and how much you earn from a conversion. While you should not be afraid to spend more than what a conversion earns you, it is also important to set a reasonable limit.

      For example, if you earn $20 for a conversion you might spend up to $30 on the ad. If there has been no conversions at $30 you pause the ad and make changes to the ad or perhaps the landing page.

      You also need a rule for how much you are willing to spend to test an offer overall, of course you should not keep trying new ads/landing pages for an offer that will never convert.
      This is solid information.
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  • Profile picture of the author GGpaul
    Sweet thanks folks. Lastly, do you need any other data than what FB gives you and what your CPA network gives you?
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  • Profile picture of the author celente
    I have had success with targeting smaller groups in facebook, and have fan pages, Some of them fail miserably, but sports stuff and medical stuff did well, and I got 1c likes.

    Normally If I can get likes under 3c I will can the ads, and fan pages. Some niches and fan pages are so easy to get 1c likes. One niche, my ad gets likes for 0.009 so under 1c...LOL This is very weird niche too, and has a recurring income in the backend too.

    I think if you are spending over $100 to really get your fan pages going nicely you should can it.
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