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Facebook dating conversion is terrible

by DaveWarrior
8 replies
I am shocked by this low conversion on Facebook. I have an ad converting about 15% consistently on POF, moved it over to Facebook and I get 3 conversion on first 7 clicks, then 60 clicks with 0 conversions. That doesn't even make any sense to me at all. Does anyone have any thoughts on how to improve the situation?
#conversion #dating #facebook #terrible
  • Profile picture of the author papuanac1971
    Did you make some split testing? If you did not, I highly recommend you do to check what is working and what is not to improve it.
    Also pictures matter so pay attention on it. If you make some test with different set of images you can come to really incredible result...
    It's all about numbers and testing!
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    • Profile picture of the author DaveWarrior
      Originally Posted by papuanac1971 View Post

      Did you make some split testing? If you did not, I highly recommend you do to check what is working and what is not to improve it.
      Also pictures matter so pay attention on it. If you make some test with different set of images you can come to really incredible result...
      It's all about numbers and testing!
      Please do not give me basic responses like this. I tested plenty and this image does great on POF. CTR is not a problem either.
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      Reach 13K+ men in the dating niche - PM me for details

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      • Profile picture of the author s1d
        Originally Posted by DaveWarrior View Post

        Please do not give me basic responses like this. I tested plenty and this image does great on POF. CTR is not a problem either.
        LOL


        anyway... sounds like you're targeting people who either already know that landing page / dating site OR you're targeting the wrong demographic. One or the other.
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        • Profile picture of the author DaveWarrior
          Originally Posted by s1d View Post

          LOL


          anyway... sounds like you're targeting people who either already know that landing page / dating site OR you're targeting the wrong demographic. One or the other.
          Ok, but how do you target dating on Facebook? I target my prime age bracket which does fine on POF. I could do interests but I don't know where to go from there...I don't want to try some weird angle right now. Nobody puts "online dating" as an interest lol

          And also how do I get 3 conversions on 7 clicks then a 60 click drought?
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          • Profile picture of the author s1d
            Originally Posted by DaveWarrior View Post

            Ok, but how do you target dating on Facebook? I target my prime age bracket which does fine on POF. I could do interests but I don't know where to go from there...I don't want to try some weird angle right now. Nobody puts "online dating" as an interest lol
            you can target people who have single as a status. try that and also choose 1 sex and pick an angle. for instance, men who are 30 years old, single and play golf.

            Originally Posted by DaveWarrior View Post

            And also how do I get 3 conversions on 7 clicks then a 60 click drought?
            that i do not know. global warming prob caused this shit.
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      • Profile picture of the author JohnnyNight
        Originally Posted by DaveWarrior View Post

        Please do not give me basic responses like this. I tested plenty and this image does great on POF. CTR is not a problem either.
        Wow...

        One of the Best dating people on this board was trying to help you.

        With an attitude like yours you're not going to be making a real good impression with a lot of others..

        You really should be thankful for anyone who takes the some of their time to give you any ideas or advice..
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      • Profile picture of the author JoeFerguson
        Originally Posted by DaveWarrior View Post

        Please do not give me basic responses like this. I tested plenty and this image does great on POF. CTR is not a problem either.
        No need for the attitude, he was merely trying to help you which he isn't required to even do in the first place. I suggest being a little more respectful next time.
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  • Profile picture of the author ContentRank
    Originally Posted by DaveWarrior View Post

    I am shocked by this low conversion on Facebook. I have an ad converting about 15% consistently on POF, moved it over to Facebook and I get 3 conversion on first 7 clicks, then 60 clicks with 0 conversions. That doesn't even make any sense to me at all. Does anyone have any thoughts on how to improve the situation?
    You should also check some duplicate clicks on FB. I sometimes get 10-20 clicks from the same IP address on Facebook. This is done by people who are annoyed seeing your ads.
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