Good CTR no conversions

by 9 replies
10
Hi,

I've been testing some new dating offer with pof. I was able to get good CTR to my ads but none of the clicks are getting converted. I have tried changing different offers and so far i have tested around 8 different offers and none of them is converting good. The highest CR i got after testing the above offer is around 5.32%. But i am under loss with 5.32% CR.

Can you guys help me out?
#ad networks (cpm/cpl, display) #conversions #ctr #good
  • Well, first thing I'd look at is your demographic targeting.
    Then, if you've already split test 8 offers, take the highest converting of those and split test different landers on it, even try direct linking to it as well.
  • Have you tried preselling? a page with a lot of reviews and benefits of the dating offer could make you conversions.
  • How many clicks? How many conversions? Let me know and I will give you a statistical breakdown. I'm thinking you may be making decisions too fast without collecting data.
    • [1] reply
    • Thanks for asking.

      Do you have a target market in mind?
      You need to know who you are marketing to, in order to be able to set up your funnels correctly.
  • Does your targeting and ads match the offer? Have you tried different ad variations?
    What about targeting?
  • Its been 3 days since my Coversion Rate was down. I am trying US demography and i have tested it for around 100 clicks so far and still the Conversion rate was very poor.

    Clicks: 100 Conversions: 19
    And i am at Break even. But earlier i used to be around 2 times more profit and those are not weekends or whatever. I've got good results from over 2 months and now the CR is not good.
  • Have you tested using a landing page at all?
  • Yes i am...I am using a lp all the time. There is something wrong with the offers or what i don't understand. I am not getting the conversions at all.
  • Maybe This Will Help,

    Make sure that you are posting valuable content and not just trying get people to buy something. Always lead with value.

    This video may help.. Watch it Here!
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    Good CTR no conversions

    Hi, I've been testing some new dating offer with pof. I was able to get good CTR to my ads but none of the clicks are getting converted. I have tried changing different offers and so far i have tested around 8 different offers and none of them is converting good. The highest CR i got after testing the above offer is around 5.32%. But i am under loss with 5.32% CR.