CPA - What is it to you?

11 replies
I am curious to hear from you since we are all Internet marketers. Based on your understanding and your experience, what does the acroynmn CPA stand for? Here's a poll. (This is the first time I am submitting a poll on the forum so let's see if it worked correctly.)
#cpa
  • Profile picture of the author JayXtreme
    CPA = Cost Per Action

    You (we) get paid upon the end user performing a desired action.. zip submit, e-mail, free trial acceptance etc

    Peace

    Jay
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  • Profile picture of the author Woody C
    I belive cost per action is more widely used because from the affiliate's POV all they have to do is get the customer to take an action to get paid.

    From a network's POV cost per acquisition may be a little more relevant since they are now getting leads from people, which means they are now possible buyers.

    Either one of the first two will work, but I have always use cost per action.
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  • Profile picture of the author Myheavens
    I belive cost per action is more widely used.....
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  • Profile picture of the author IM Business
    Definitely Cost Per Action.
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  • Profile picture of the author iForumulaSuccess
    Thanks for the great comments already. It is fairly obvious that cost per action is the most common term to use for Internet marketing purposes. I have to give thanks to Woody for his excellent comment,
    I belive cost per action is more widely used because from the affiliate's POV all they have to do is get the customer to take an action to get paid.

    From a network's POV cost per acquisition may be a little more relevant since they are now getting leads from people, which means they are now possible buyers.
    It appears to me that it depends on who you are explaining the concept to. Cost Per Action seems to appeal to those who want to make money online and Cost Per Acquisition seems to appeal to those who rather pay us to get them leads.

    I guess it is all in the mind of the recipient?
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    Gracias,

    Mark
    Learning How To Drive Traffic To My Site This Month - so far, forums are leading the way.
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  • Profile picture of the author transformers2
    CPA is Cost Per Action
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  • Profile picture of the author iForumulaSuccess
    It's interesting how many of us here know cpa means cost per action from an internet marketer's perspective. The reason why I say it is interesting is because if you enter cpa or cpa marketing in your favorite search engine, cpa will turn up the results for certified public accountants.

    Is that a failure on IM's behalf or is it just because cost per action is more widely understood than cpa?
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    Gracias,

    Mark
    Learning How To Drive Traffic To My Site This Month - so far, forums are leading the way.
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    • Profile picture of the author TE2
      Originally Posted by iForumulaSuccess View Post

      It's interesting how many of us here know cpa means cost per action from an internet marketer's perspective. The reason why I say it is interesting is because if you enter cpa or cpa marketing in your favorite search engine, cpa will turn up the results for certified public accountants.

      Is that a failure on IM's behalf or is it just because cost per action is more widely understood than cpa?
      It's because the search engines try to return the most relevant results (in their opinion) for the keywords (search criterria) that you enter.

      If yo only enter CPA, more than likely, you are looking for a Certified Public Account. If you enter CPA Network or CPA Marketing, those are more specific searches.

      Regards,

      John
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  • Profile picture of the author unlanthony
    CPA= Cost Per Action,
    CPA (certified public accountants) Hey CPA's have been around much longer than the internet
    If you search CPA Marketing you will get hits on our industry
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