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How to organize ads in FB camps

by jcss
8 replies
I am struggling to find an efficient way to organize my ads in facebook camps. I am promoting an offer for the group of females in 40+ age bracket.

How many ads do you put inside each campaign?

How do you split test your ads and organize them within campaigns? If you have 5 titles + 5 Description and 5 images, and 5 groups of demographic (40-45,45-50,50-55,55-60,60+) how do you manage them into campaigns?

Suppose that I create 5 ads with same title & description but with different images and put them in a campaign, as you know 1 or 2 of the ads will receive the most of the impressions so the other ads will not have chance to get the impression and I am not able to find out which ad is going to grab the highest CTR. How do you manage this issue?
#ads #camps #organize
  • Profile picture of the author jcss
    Any pro would like to shed some light on this issue?
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  • Profile picture of the author jcss
    Thank you very much for that quick guide. I have 5 images and 5 ad title + ad body. This is the way I want to arrange my ads. Please let me know if I am on the right track.

    I want to create 5 campaigns with 5 ads inside each camp. Each ad in a camp is going to target different age groups. I 'll be using 5 different ad images inside each camp but the ad title and ad description will be the same to find the highest possible CTR image.

    Other campaigns will use other variations of ad text. To summarize:

    Camp 1:
    Ad1 : image 1 + title 1 + body 1 + [40-45]
    Ad2 : image 2 + title 1 + body 1 + [45-50]
    Ad3 : image 3 + title 1 + body 1 + [50-55]
    Ad4 : image 4 + title 1 + body 1 + [55-60]
    Ad5 : image 5 + title 1 + body 1 + [60-any]

    Camp 2:
    Ad1 : image 1 + title 2 + body 2 + [40-45]
    Ad2 : image 2 + title 2 + body 2 + [45-50]
    Ad3 : image 3 + title 2 + body 2 + [50-55]
    Ad4 : image 4 + title 2 + body 2 + [55-60]
    Ad5 : image 5 + title 2 + body 2 + [60-any]

    Camp 3
    ....

    Camp 4
    .....

    Camp 5
    Ad1 : image 1 + title 5 + body 5 + [40-45]
    Ad2 : image 2 + title 5 + body 5 + [45-50]
    Ad3 : image 3 + title 5 + body 5 + [50-55]
    Ad4 : image 4 + title 5 + body 5 + [55-60]
    Ad5 : image 5 + title 5 + body 5 + [60-any]

    As you see from the above structure, Ad1 in camps are targeting the same demographic the same image but different ad title and ad body. Are these ads from different campaigns are going to compete with each other for the impression? Is it ok to submit all those camps in one shot?
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  • Profile picture of the author jcss
    It looks like the best option is to run each camps on different weekday. For example:

    1. Camp 1 on Monday
    2. Camp 2 on Tuesday
    ....
    ..

    Please correct me if I am wrong.
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  • Profile picture of the author jcss
    Come on guys! let's share some of your insider tips here!
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  • Profile picture of the author surreal
    No,

    I would suggest making one campaign per ad image. Then for each image(campaign) make the varying non-competing targeting.

    Campaign 1:
    Ad1: image 1, 40-45 male
    Ad1: image 1, 40-45 female
    Ad2 image 1, 46-50 male
    Ad2 image 1, 46-50 female

    Campaign 2:
    Ad1: image 2, 40-45 male
    Ad1: image 2, 40-45 female
    Ad2 image 2, 46-50 male
    Ad2 image 2, 46-50 female

    And so forth. That way you can evenly split test them and group them accordingly.
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  • Profile picture of the author jcss
    Should I run those campaigns simultaneously or I need to run one of them and pause the others? Are those camps going to compete with each other for the impression?
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