Hourly report of FB Ads CTR

by jcss
5 replies
Is there such a tool to give me such a report. I want to figure out when the CTR is declining and take a proper action.
#ads #ctr #hourly #report
  • Profile picture of the author harrisunderwork
    I dont think so unless you have access to fb ads api.
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  • Profile picture of the author jcss
    I am looking for a web based tool who is based on FB API to give me that report. I tried Qwaya but the report is limited to daily/weekly/monthly.

    I am also checking out AdEspresso but still it is not working for me.
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  • Profile picture of the author jcss
    Any update?
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    • Profile picture of the author banwork
      The CTR on Facebook ads now is not a reliable metric to gauge how well your ads are performing. Facebook knows which of their users are likely to click on ads and which are not. They intentionally show ads based on this knowledge meaning the CTR is more of a reflection of who they showed ads to instead of how good your ad is.

      What is the only metric you need to watch? Cost per desired action. If this is page likes, then cost per page like is the only important metric. Why? I have had ads with a CTR of 40%+ but I was getting charged so much that the cost per like was much higher than ads with a lower CTR. The key is to get an ad that appeals to the people that do not click on ads as frequently. This often means a low CTR but also a low CPM. These combine to provide a low cost per action on your end!
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      • Profile picture of the author jcss
        Originally Posted by banwork View Post

        The CTR on Facebook ads now is not a reliable metric to gauge how well your ads are performing. Facebook knows which of their users are likely to click on ads and which are not. They intentionally show ads based on this knowledge meaning the CTR is more of a reflection of who they showed ads to instead of how good your ad is.

        What is the only metric you need to watch? Cost per desired action. If this is page likes, then cost per page like is the only important metric. Why? I have had ads with a CTR of 40%+ but I was getting charged so much that the cost per like was much higher than ads with a lower CTR. The key is to get an ad that appeals to the people that do not click on ads as frequently. This often means a low CTR but also a low CPM. These combine to provide a low cost per action on your end!

        I am using Right Hand Side ads promoting external URLs. My bidding model is CPC and in order to achieve cheap clicks I need to boost my CTR.
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