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How long before landing pages go stale?

by Nics
5 replies
To: Successful PPVers

I finally have a winning combination of domains/keywords > squeeze page > offer.

My question to you is how long before the squeeze pages go stale? I'm rotating a few already to keep things fresh but at what point do they really start dropping off in performance typically? 1 month? 3 months? 6 months?

Thanks!
#landing #long #pages #stale
  • Profile picture of the author Nics
    Come on... I know there's some peeps on here that should have some thoughts on this. Anybody? Pretty please with a cherry on top

    Do you have fresh landers waiting in the wings? and usually how soon do you deploy them?
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    List Building Demystified --> http://internetpoweredincome.com
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  • Profile picture of the author dropout
    I've actually found that after I tested landing pages for the first 3 months, I have some that have run for over 8 months that I almost haven't modified in that time, except for changing an image and a couple of selling points. However this is for products that don't really go out of fashion (insurance) and it's probably very different for products that are 'trending'.
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  • Profile picture of the author Greedy
    Depends on your traffic source, and the volume of the demographic you are targeting.

    1,000,000 Facebook demographic is going to be very different than a POF demographic say...

    What is your traffic source?
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  • Profile picture of the author Nics
    Hi Greedy!

    TV, LI and 50onred.
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  • Profile picture of the author ChrisBa
    I don't think anyone can really answer this, it's one of those things that is different every campaign. I personally find landing pages last much longer than ads in terms if going stale. I'm sorry I can't give a better answer but I have not seen any correlation or consistency in this.
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