CONSTRUCTIVE LP Criticism

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Hello all,

I didn't really want to do this, but it needs to be done lol. This is the first time I've ever been building landing pages. Thus, I need input and feedback. I need to know what makes a good landing page, etc.

For these reasons, I've decided to submit my landing pages - for constructive criticism only. I know they're not great, but that's why I'm here. So please, be respectful, any pointers you can give me are greatly appreciated.

I wasn't aware landers had to be submitted to AM's so the first 1 ran briefly. The other two - my AM told me this advertiser doesn't allow custom landers for PPV - So i thought they'd be alright to share considering they can't be used. My worry is that it's just cause my landing pages are REALLY bad.

The landers are uploaded in chronological order.

GCLP2 - CTR = 3.2%

GCLP4 - (Uploaded as 2 separate frames because gif was too big) - CTR = Not Tested

GCLP5 - (Uploaded as 2 separate frames because gif was too big) - CTR = Not Tested

Obviously, the first 2 were pretty half-assed that's and that's why I just sat down and said I really neeed to put some time into this. It's just frustrating because the advertiser provided me with one that had to be used - it was the only way I was allowed to promote the offer - which had a CTR of .29% .....
#ad networks (cpm/cpl, display) #constructive #criticism #landing pages #leadimpact #ppv
  • I hate to give such a lame answer, but just test them for highest conversion rate. I'd just run 1, 2, and 4 since 3 and 5 are just variations. If 2 or 4 wins, test the variations. Do this all with a rotator script to minimize any time/day biases.
    • [2] replies
    • Instead of waiting for people`s answers here test them out and see which one performs the best
      • [1] reply
    • Test and Test. . Seriously though, it doesn't matter what anyone says on the forum, only until you've tested your LPs will you get raw data to make changes. there are so many factors involved with how LPs perform. the best thing is to do what everyone has been saying....test.

      so test away my friend. then optimize, scale, rinse, repeat.
      • [1] reply
  • I don't like any of them.

    The last 3 are going for the jugular. Way too aggressive.

    You have to use the thing to get their attention first, generate interest, create desire and get them to take action. None of those do that.

    Speak to the person as if you're having a coffee with them and they just told you they had a problem.

    • [1] reply
    • Boy I'm glad you were able to put that nicely.

      Anyways, what would you change in regards to something like the last landing page? Get rid of the flashing words, flashing border, specific images?
      • [1] reply
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    CONSTRUCTIVE LP Criticism

    Hello all, I didn't really want to do this, but it needs to be done lol. This is the first time I've ever been building landing pages. Thus, I need input and feedback. I need to know what makes a good landing page, etc.