Facebook App Install Ads - Increasing Budget = Increasing CPA?
Hi guys, if you have experience running mobile app install ads on Facebook I'd really appreciate your help with this one.
I have successfully been running Facebook app install ads for a client, getting very high CTR and a CPA (install) of under a dollar.
Since the results were so good, I suggested we move from spending $100 a day and instead spend the budget in bigger bursts.
The reason I suggested is that (since the app is already very highly ranked on the app store organically) if we can increase the number of installs drastically over a short period, then we should enjoy even more organic downloads because we'd be even higher in the app store rankings.
So, today's budget is $500 a day (instead of $100).
Unfortunately, I'm seeing the cost per install become 2 or 3 times higher than it was previously.
The bidding is 'optimised for mobile app installations'.
The total target is 3.2 million people.
The 'frequency' is still 1.0 - 1.2.
In short: At $100 a day I would get installs for under a dollar. At $500 a day I'm getting installs for $4 dollars.
Any thoughts/ideas will be very much welcome.
Should I switch the ads to be 'optimised for impressions' rather than 'optimise for installs'?
(Yes, I have custom audiences set up, I have remarketing, etc.)
Thanks so much if you took the time to read this!
I have successfully been running Facebook app install ads for a client, getting very high CTR and a CPA (install) of under a dollar.
Since the results were so good, I suggested we move from spending $100 a day and instead spend the budget in bigger bursts.
The reason I suggested is that (since the app is already very highly ranked on the app store organically) if we can increase the number of installs drastically over a short period, then we should enjoy even more organic downloads because we'd be even higher in the app store rankings.
So, today's budget is $500 a day (instead of $100).
Unfortunately, I'm seeing the cost per install become 2 or 3 times higher than it was previously.
The bidding is 'optimised for mobile app installations'.
The total target is 3.2 million people.
The 'frequency' is still 1.0 - 1.2.
In short: At $100 a day I would get installs for under a dollar. At $500 a day I'm getting installs for $4 dollars.
Any thoughts/ideas will be very much welcome.
Should I switch the ads to be 'optimised for impressions' rather than 'optimise for installs'?
(Yes, I have custom audiences set up, I have remarketing, etc.)
Thanks so much if you took the time to read this!
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SerpSlayer -
[ 1 ] Thanks
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