How are my numbers in 2013 (media buying for rebills)?

by BrunoA
2 replies
Hello friends,

I have a page set up to promote a trial/rebill offer (just pay for shipping) in the beauty niche. My display ad gets about 0.1% CTR, 10% CTR from landing to offer, and 20% conversion on offer. So that is 2% conversion rate, or ~$70 per 100 clicks. And I end up paying about $55 for 100 clicks (CPM).

Obviously that's not a big ROI, but is it the norm for people who still run these beauty rebills via display? The above is after quite a few tests (~20,000 clicks), and I wonder if it's even worth trying to optimize further or just scale up as it is. Of course, scaling up feels risky when I'm running on such a low margin, and every time I improve banner CTR the conversion rate drops - keeping my profit at the same level.

What are your thoughts?
#2013 #buying #media #numbers #rebills
  • Profile picture of the author mediamarket
    Its hard to say without knowing more details about the campaign.
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  • Profile picture of the author thesecret
    If when you improve banner CTR the conversion rate drops then there must be disconnection between banner-->LP. This usually happens when you are trying to "trick" people with some shocking pictures, bold messages which tend to drive "curiosity" click rather then "interested in this product" clicks.

    Try to improve message on your banner.
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