PPV - Low Conversions, Help Me Understand

by 8 replies
10










#ad networks (cpm/cpl, display) #conversions #low #low conversions #ppv #understand
  • How about improving your landing pages ? making them more attractive ? And also removing non profitable targets ?
  • How many offers is "multiple offers"?

    How campaigns is "different niches"?

    Have you tested a very direct (pitch-wise) LP?

    Thanks, nice work on your CTR.
  • We need more info to help, can you share some more details of the campaigns, niche, how you selected your targets, how many views you have, etc
  • Thanks everyone for the replies.

    Here are a few more details of the campaigns:

    Niche1: payday loans
    Offer details: From Peerfly payout $8.0 Type Shortform
    Total views: 544 From 11 Dec - 13 Dec
    Click Throughs to Offer:114
    Conversion 0

    Here some of the bids are very high especially for root domains of bigtime loan companies. Iam not bidding on them, but sticking to longer URLs .

    Niche2: Online MMO Game
    Offer details: From Peerfly payout $2.25 for registration
    Total views: 4183 From 01 Dec - 13 Dec
    Click Throughs to Offer:1073
    Conversion 6

    Here 3 URLs take up most of the views and one has brought the conversion. Of late this too has dried.

    Target selection: Manually using Google Keyword Planner to get keywords and Magic URL Scraper to scrape relevant URLs from first 2 pages of top 10 keywords. Iam also using url combinations of root URLs wit &,*,= etc.

    Somehow I fel the URLs Iam targeting are not right. Either the offers and common on these urls or they don't match up.

    Or possibly the Niche itself is too tough for novices like me.
    • [2] replies
    • My thoughts on MMO Game campaign:

      Don't target combinations (&,*= etc.) yet. First find similar games. You can use website likes mmohuts.com, mmobomb.com & mmorpg.com to find similar games. Target their root URLs.

      You payout is $2.25 so I would kill any target that has 150 views and no conversions <-- this is ofcourse if you are direct linking. If you are not direct linking I would split test between direct linking with and your LP, I am direct linking a gaming offer right now, split tested a couple of LPs but DL beat them. Let your targets run a couple of days, you should have 2-3 +ROI URLs in every 50 URLs, if your offer doesn't suck.

      Then find not so related games and target them too.

      You can also target website that fits the demographic, gaming forums, game review websites (don't target root url but specific game reviews or categories), game trailers etc.

      Edit: I would rotate the same offer between networks. I would also rotate different offers for the same targets.
      • [1] reply
    • Actually your ctr is not bod in both the campaigns.
      In your payday loan campaign, we can't come to conclusion pretty soon. You need to run it for some more. Always have fixed plan for your promotion. Spend atleast 3x the offer price before you make any decision.
      It seems that you just spend around $12 for this campaign. Run it for another day.
      Also make sure that the angle which you use in your lp sinks with the offer landing page.
      If these two doesn't sink then you will be getting very low conversion rate.

      In MMO campaign, you have totally messed up everything. It is not worth running some campaign with such a low payout rate. Make sure the payout is atleast $4 and you have spend very huge amount for this low payout offer.
  • How many different offers were tested, and how many clicks were each testing?

    Thanks for all the info.
Join the discussion

Next Topics on Trending Feed

  • 10

    PPV - Low Conversions, Help Me Understand

    Over the last few weeks, I have been trying various offers from Peerfly using Lead Impact. With tweaks I've been able to get a sustained 30% plus conversion from my Landing page to Offer for multiple offers in different niches. My offer click through and conversion is horrible, just not converting enough for a +ve ROI. Can any experts suggest What am I doing wrong ?