FB interest based marketing

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I am confused about facebook ads. Yesterday, i searched for [b]High Ankle Shoes[b] on some eCommerce sites. Now, i am getting ads similar to high ankle shoes in facebook.

Does facebook is also have interest based targeting? how can i do this type of marketing in facebook? I don't see any option for interest based targeting in facebook.

Any help would be appreciated.
#based #interest #marketing

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