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Starting biz-opp

by nocturnal911
8 replies
Hi,

I am interested in starting biz-opp through media buying. What are the good media buying platforms to try out?

Should i go for sitescout or any self serving platforms?
#bizopp #starting
  • Profile picture of the author ufshane
    We are looking for media buyers to bring campaigns to our network, let me know if you are interested in taking advantage of our 54 million ad impression inventory.
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  • Profile picture of the author vask
    Sitescout is a great way to look at what's converting, but imo, I don't think it's a long term traffic source.

    Use sitescout to "scout" out profitable media buys, then either contact that site for a direct buy or go through the ad network they are on.

    Remember, sitescout is remnant traffic, so if you can get profitable (or near profitable) on sitescout, then you can kill it when you go to the source.
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    • Profile picture of the author Greedy
      Originally Posted by vask View Post

      Sitescout is a great way to look at what's converting, but imo, I don't think it's a long term traffic source.

      Use sitescout to "scout" out profitable media buys, then either contact that site for a direct buy or go through the ad network they are on.

      Remember, sitescout is remnant traffic, so if you can get profitable (or near profitable) on sitescout, then you can kill it when you go to the source.
      That is very good approach. With Biz-Opp media buying it is all about finding the right people and making the right deals. Find the type of traffic that works best for your offer, and get as much of it as you can.
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  • Profile picture of the author nocturnal911
    Ya, but sitescout has very little inventory on each site, i mean example.com will have few impressions for sitescout, how can i assume that i will get a lead or sale within that few impressions. My ad may not be seen by most of the visitors in that specific domain, all the impressions will get scattered from different domains. In that also can i expect a sale? Or should i directly go for any ad network?
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  • Profile picture of the author ufshane
    I would say that you go directly to ad networks after you do the research for sitesscout, you could also look at starting your own ad network in the vertical you are working in. I can help with that

    But in our network's case, we do not use fillers on our network only direct ad buys and it carries across our coop of networks.

    Our system is designed especially for CPA campaigns and your ad impressions improve as your conversion improves.
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  • Profile picture of the author ChrisBa
    What's your budget? To me that's the starting point to determine where to start with media buying
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  • Profile picture of the author nocturnal911
    around $500
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    • Profile picture of the author ufshane
      Originally Posted by nocturnal911 View Post

      around $500
      Im not sure on the cost of Site Scout, but honestly start with your web site to start bringing in clients and instead of spending endless amounts of money on a system, start contacting networks and start building relationships with them.

      Network Managers will be more than happy to let you know what they have available or if you have a campaign will let you know if they can meet your needs. No need for expensive software.

      As you build your relationships with ad networks, your value to your clients will grow because you are able to obtain farther reach for them.
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