To have ads that makes your imagination run free (i.e see why this girl loves dog food so much) and have kick ass CTR (i.e 1%+) or to have very straight to the point no BS ads (i.e This pet food product will make your dog a much happier dog!) but have a lower CTR (i.e 0.100%) ?
Stay your personal experience and your 2 cents.
Question 2) to flog or not to flog?
(I'm talking about FB traffic only).