Decrease in my CTR

by 6 replies
7
Hey guys.
I've been testing creatives on POF for the last two weeks and finally I got some winners with very good CTR(0.15x-0.2xx).
However, when I got rid from all the losers and started to split test some LPs with my winner creatives, I've noticed that their CTR has decreased dramatically and I can't figure out why. I didn't change anything in the targeting so it's not about that.

What do you think can help retrieve my CTR back?
#ad networks (cpm/cpl, display) #ctr #decrease
  • Same in here..
  • They might have changed something on their page, go view you ad to see if anything changed.
    • [1] reply
    • Nothing has changed. Same demo, same creatives, same offer.
      What could it be?
  • Anyone?....
  • Why not keep running your old ads?

    They probably were stronger in the beginner because of less banner blindness, so they also probably got better placements.
    • [1] reply
    • Can you please explain? What do you mean by that?
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    Decrease in my CTR

    Hey guys. I've been testing creatives on POF for the last two weeks and finally I got some winners with very good CTR(0.15x-0.2xx). However, when I got rid from all the losers and started to split test some LPs with my winner creatives, I've noticed that their CTR has decreased dramatically and I can't figure out why. I didn't change anything in the targeting so it's not about that.