Trademark Bidding With Peerfly

8 replies
Hey everybody,

It's Sunday and my AM from peerfly obviously isn't around. I wanted to start a campaign. My question is one of the offers says No trademark bidding but what does that exactly mean?

Lets say the trademark is for Wendy's, can I bid for free wendy's coupon?

Please let me know
#bidding #cpa #cpa advertising #peerfly #peerfly.com #trademark
  • Profile picture of the author ChrisBa
    I wish I could give a better answer than this but it depends on the offer, some would allow your example, others won't. Unfortunately this may need to wait for your am.
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  • Profile picture of the author Davmac40
    My "guess" is no. No Trademark bidding would include the use of the business name - the first and most important trademark of any business.

    Check with your AM just to be sure.

    Cheers,
    davmac
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  • Profile picture of the author tcrews
    Trademark bidding is too risky. Stay away from them even if your AM is okay with that. The advertisers has the final say so stay away if you do not want your leads to get scrubbed.
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  • Profile picture of the author LukePeerFly
    If an offer is marked NO Trademark Bidding then you cannot use the trademark at all or any variation of it.
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  • Profile picture of the author mithya
    Hi Luke,
    if an offer does not specify no trademark bidding, is it allowed to bid on advertiser's url and url variations and the advertiser keyword?
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    • Profile picture of the author LukePeerFly
      Originally Posted by mithya View Post

      Hi Luke,
      if an offer does not specify no trademark bidding, is it allowed to bid on advertiser's url and url variations and the advertiser keyword?
      We don't allow hijacking. For example, if you're running our Booking.com offer you cannot simply bid on booking.com with your favorite PPV network.

      Trademark bidding with PPV is not usually an issue unless it's specifically stated on the offer page. Of course, your best bet is reach out to your Affiliate Manager to find out the specifics on the offer if there's any question on whether what you're doing is legit or not
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      • Profile picture of the author mithya
        Thanks for the clarification Luke. I had thought the same as well.
        But can i bid on domain mis-spellings like if i am promoting booking.com, so can i bid on ww.booking.com?As when a user types this in his url he will get a page not found message.
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        • Profile picture of the author LukePeerFly
          Originally Posted by mithya View Post

          Thanks for the clarification Luke. I had thought the same as well.
          But can i bid on domain mis-spellings like if i am promoting booking.com, so can i bid on ww.booking.com?As when a user types this in his url he will get a page not found message.
          That should be fine because you're not technically hijacking the user. They wouldn't be taken to booking.com based on their typo.

          I'd probably still rather actually get this approved by Booking to make sure they're fine with it
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