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How to test ads on POF?

by DavidLasry
5 replies
Hey guys.
I feel kind of lost these days because I've been testing creatives for a couple of weeks and although I found winners during the testing period, from some reason, yesterday their CTR dropped below 0.1xx, which is very odd.

So my question is how do you test creatives on POF? I mean, what is your main steps?

It would help me a lot if you could answer to this question. I feel lost on POF and I don't want to be.

Thank you,
David.
#ads #pof
  • Profile picture of the author raiderremo
    I test like this

    Round 1 - upload 30 to 50 images, let it run untill each reach 1500 impressions, after that keep only images which are having .01% at least

    Round 2 - Test only winners from round 1 with low CPM and different log in count

    There are other ways to test as well ...
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    • Profile picture of the author DavidLasry
      Originally Posted by raiderremo View Post

      I test like this

      Round 1 - upload 30 to 50 images, let it run untill each reach 1500 impressions, after that keep only images which are having .01% at least

      Round 2 - Test only winners from round 1 with low CPM and different log in count

      There are other ways to test as well ...
      And should I test all the ads at once? Or should I test them on a groups of 5?
      Signature

      Sincerely,
      David.

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  • Profile picture of the author ankee1991
    If your budget permits I'd test them all at once and start cutting the non-converting/low CTR ones. Keep testing, always test new ads, never stop testing, test, test, and test.

    Ad blindness is a real thing and you should be on top of things like that.
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  • Profile picture of the author raiderremo
    Test all in once .... that is the way to get your campaign break even quick ...
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    • Profile picture of the author DavidLasry
      Originally Posted by raiderremo View Post

      Test all in once .... that is the way to get your campaign break even quick ...
      Okay, will check this out.
      Thanks guys.
      Signature

      Sincerely,
      David.

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