I've been following the thread below for the last week and experimenting myself. I'm a newbie when it comes to IM, particularly PPC, but I've certainly learned a lot from this.
PPC-Coach: Thanks for this thread, it's been extremely helpful to someone starting out who is trying to get some 'proof' that things like this can actually work.
My Initial Results:
Spent $70 on FB adverts across 6 tees/hoodies.
All adverts have been newsfeed, with a decent custom image.
The best result I got was 36 clicks to the teespring campaign for $22, targeting the hoodie below. I got a 1% CTR on the advert, but zero sales.
Limited Edition HUMAN INGREDIENTS hoodie | Teespring
The FB advert was targeted to USA residents, aged 18-35, male, who are interested in science, human rights, and organic food (only things I could come up with for what I realised was a rather un-targeted hoodie).
I've had zero sales across all my products so far. I can understand why though - they aren't targeting people who passionately want to express what my shirt might say - so I made a shirt last night that had a decent design (not amazing, but better than the one above), aimed at a passionate group. CTR was around 1.5%, but the $20 budget for the day wasn't used up - possible audience of 66k may have been too small. No sales.
I've been using goo.gl URL shortener to track clicks better (to understand the times that people click on the adverts, device, etc so I can better run future campaigns). This does however show 'goo.gl' as the domain, rather than teespring - has anyone seen negative results with this sort of thing?
- Is anyone having good results with teespring where they are not riding on the back of some controversial trend/news item/etc (e.g. A sports team winning a big tournament)?
- How much more do 'great' designs convert compared to 'decent' designs?
- How much money should I put into a campaign before I decide that it won't convert? $20? Problem is, I'm not sure how much harder it is to make the first sale compared to the second, third etc (and since I'm not in the USA, it's harder for me to buy the first one myself - extra $10 shipping).
- Should the FB ads be targeting very small groups, or large groups? I read a WSO some time ago about reducing your CPC by targeting very small groups of people.
- Aside from age, gender, location and the interests, is there any other way of really targeting users? Certainly for the hoodie above, I don't think there's any really good way of targeting potential buyers.
Please forgive the long post and many questions - trying to give back to the community by giving my real results so far. I'd really appreciate any help you guys could give me!
I was feeling a lot of excitement about this at the start - there's little barrier to entry (no approval, etc) and it's really a test of marketing skill (idea, product, advert). That said, I don't want to put another $70-100 into it without getting some kind of positive result.
Certainly learning a lot though!