My Results So Far: FB Ads and Teespring

by r3mo
16 replies
Hi All,

I've been following the thread below for the last week and experimenting myself. I'm a newbie when it comes to IM, particularly PPC, but I've certainly learned a lot from this.

http://www.warriorforum.com/ad-netwo...-campaign.html

PPC-Coach: Thanks for this thread, it's been extremely helpful to someone starting out who is trying to get some 'proof' that things like this can actually work.

My Initial Results:
Spent $70 on FB adverts across 6 tees/hoodies.
All adverts have been newsfeed, with a decent custom image.
The best result I got was 36 clicks to the teespring campaign for $22, targeting the hoodie below. I got a 1% CTR on the advert, but zero sales.
Limited Edition HUMAN INGREDIENTS hoodie | Teespring
The FB advert was targeted to USA residents, aged 18-35, male, who are interested in science, human rights, and organic food (only things I could come up with for what I realised was a rather un-targeted hoodie).

I've had zero sales across all my products so far. I can understand why though - they aren't targeting people who passionately want to express what my shirt might say - so I made a shirt last night that had a decent design (not amazing, but better than the one above), aimed at a passionate group. CTR was around 1.5%, but the $20 budget for the day wasn't used up - possible audience of 66k may have been too small. No sales.

I've been using goo.gl URL shortener to track clicks better (to understand the times that people click on the adverts, device, etc so I can better run future campaigns). This does however show 'goo.gl' as the domain, rather than teespring - has anyone seen negative results with this sort of thing?

My questions:

- Is anyone having good results with teespring where they are not riding on the back of some controversial trend/news item/etc (e.g. A sports team winning a big tournament)?

- How much more do 'great' designs convert compared to 'decent' designs?

- How much money should I put into a campaign before I decide that it won't convert? $20? Problem is, I'm not sure how much harder it is to make the first sale compared to the second, third etc (and since I'm not in the USA, it's harder for me to buy the first one myself - extra $10 shipping).

- Should the FB ads be targeting very small groups, or large groups? I read a WSO some time ago about reducing your CPC by targeting very small groups of people.

- Aside from age, gender, location and the interests, is there any other way of really targeting users? Certainly for the hoodie above, I don't think there's any really good way of targeting potential buyers.

Please forgive the long post and many questions - trying to give back to the community by giving my real results so far. I'd really appreciate any help you guys could give me!

I was feeling a lot of excitement about this at the start - there's little barrier to entry (no approval, etc) and it's really a test of marketing skill (idea, product, advert). That said, I don't want to put another $70-100 into it without getting some kind of positive result.

Certainly learning a lot though!
r3mo
#ads #results #teespring
  • Profile picture of the author JohnnyNight
    r3

    I like your Human design.. real nice..!!

    Guess U just need a larger audience.

    This is all new to me too, Good Luck..!!
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  • Profile picture of the author Al amin
    I am also following this thread. Nice questions
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    • Profile picture of the author r3mo
      Just to give you guys a bit of an update:

      I've ran another campaign which is hitting a trending topic, and got 53 clicks into the teespring page for $20, which isn't bad - but still no sales. The design is good (again, not amazing), but I think my problem is that I'm hitting the wrong markets - for example, the HUMAN hoodie I show above, I'd buy it, but people wouldn't really feel passionate enough about it to give a good enough conversion rate for FB adverts.

      If anyone has input on my questions above, I'd really appreciate it!
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      • Profile picture of the author hails2009
        I have my first facebook ad today for a teespring t shirt. I will let you know how I do. Thanks for your information you provided to date.
        Signature

        Respectfully
        Sandra Hails
        www.influentialeffects.com

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  • Profile picture of the author DreHern
    Hey there r3mo. Great questions asked here, as I too have just started out on the teespring run.
    Again just starting out I can't really give you the answers you wish for, but I can provide some insight for you. Here are some tid bits I've come across.



    My questions:

    - Is anyone having good results with teespring where they are not riding on the back of some controversial trend/news item/etc (e.g. A sports team winning a big tournament)? Riding on the back of big wins seems to be the winning formula so far on teespring. So far I've found sports team to be the top dog of all. Especially football with Super Bowl XVIII coming up. There is a BIG market for Denver Broncos fans & Seattle Seahawks.

    - How much more do 'great' designs convert compared to 'decent' designs? I've seen down right boring and simplistic designs surpass their goal by a few hundred here and there. In my opinion I would say it comes down to your audience. One campaign I saw was in the upper 1,000 sales and it was simply a few humorous words and a picture their audience knew and loved (i.e. sports team logo)


    And here's another little golden nugget I would like to pass on to any and all who read this.
    I was first put onto teespring back near the end of last summer. The person who put me onto it ran a very successful website and facebook page(fitness niche). He would run these campaigns and make a few $500-$1000 easily just by posting 3 times a day on his page and emailing his list. But you have to be careful when posting, as you don't want it to seem like you're just shoving product down your audience's face. He would do his 3 posts a day, but then he would go back and hide his old ones, that was key, and then go about his business. So my friend look into starting some kind of page and build up fans the old fashion way. It's not a quick fix, but if done right, in a few months (2-3) you could have a good sized audience to begin with.

    Hope all this can in some way help you get the goals you want mate. Good luck
    Signature
    Wondering how I do it? Just hit me with an email or head over to my FB profile at www.facebook.com/drehern14 anytime.
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  • Profile picture of the author petjelly
    That is a really nice looking hoodie I would suggest you target a sport team/ specific group/ event or something like that.

    Best of Luck
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  • Profile picture of the author edumira
    I think one of the issues is the price. $49 seems a bit steep. I've seen hoodies there for 29 and selling a lot.
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  • Profile picture of the author PPC-Coach
    I just don't think the niche is a passionate one to be in personally.

    I don't think I'd try that.

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  • Profile picture of the author the_icon
    Heres my take on your hoodie and its just my opinion but heed them lol

    No one is gonna pay $40 for a hoodie like that. White on the front with the detail on the back. I like the premise but the front is too basic.

    If you changed it to a tshirt then obviously you would change the price and may have more luck but for a hoodie with no design on the front then its a no brainer that no one would buy it.

    Addressing the audience. Its just a normal hoodie. It doesnt sit with a certain target audience. Its not a niche product. Some people would like it but how do you target these people? You cant.

    My advice, drop it.

    Start up a fan page about a certain interest and go from there however make sure there is an audience, and in particular, a buying audience. Stay away from all the saturated areas, ie college ball, sports etc. Think outside the box.
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  • Profile picture of the author Mateenyall
    Hey there,

    - I've seen success in tees tailored to certain sports, (colors/states), these are easier to target and sports fans are probably the craziest lol.

    - I test with $20

    - I've seen things work with targeting pretty large groups with FB

    See what's working on teespring.com/discover & get some inspiration from there.

    Hope this helps
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  • Profile picture of the author JohnnyNight
    The one thing I wonder about is that the majority of the successful campaigns I see on Teespring involve trademarks, especially with the sports teams, pro or college.

    So what's the story on that..??

    Have seen some about nursing which were nice and hobbies that have a following that are generic in nature
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    • Profile picture of the author the_icon
      Originally Posted by JohnnyNight View Post

      The one thing I wonder about is that the majority of the successful campaigns I see on Teespring involve trademarks, especially with the sports teams, pro or college.

      So what's the story on that..??

      Have seen some about nursing which were nice and hobbies that have a following that are generic in nature
      Its already been mentioned on another thread, trademarking will become an issue when this takes off however who polices it will be open to debate.
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  • Profile picture of the author tristatemedia
    i agree, go after passionate audience:
    pets, religion, politics, sports, hobbies
    ==============================================
    but, i do agree they make it seem so simple...............but it is all about testing....
    here is a tip:
    there are some sites that tell you what shirts are selling best. DO NOT REINVENT THE WHEEL....DO NOT FALL INLOVE WITH YOUR PRODUCT.
    follow what others are selling and test.
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  • Profile picture of the author PPC-Coach
    Good luck copying the ones that work. Their budgets are enormous and you're not going to get much action if you just blatantly copy winners. Creative wins and finding things no one has done keeps you ahead of the pack instead of trying to catch up with them.

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  • Profile picture of the author fxmaui92
    I agree with PPC Coach - originality and creativity trumps any sort of copying. Stand out from the crowd.
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