My TeeSpring + Facebook Ad Campaign

by cmchan
181 replies
I started a campaign late last night.

Here my progress so far:

I can't tell whether these stats are good. This is my first teepspring campaign.

0 sales thus far. It hasn't even been a full day yet, so maybe I need to wait longer?

I have the ad set at $30/day,

How much longer should I wait before determining whether this is a failure, and cancel the ad?



My design is targeting a very specific niche. It's not a trend-based design.
#campaign #facebook #teespring
  • Profile picture of the author cmchan
    80 clicks and still no sales. I've spent almost $50 so far. Should I call this one quits?

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    • Profile picture of the author drb16153
      My success has come by directing the ad towards website clicks, facebook feed and no right side ads. This gives you an ad that has the feel of a fan page so it has facebook authority when it gets activity and when you have a winner it gets activity....I have a post of an ad I run here that targeted 7800 people, the page had 1200 comments and over 15000 views...which drives your ad cost down....I set my ad to manual bid for click and set it at the highest or just above the highest amount. I let it run all night, its amazing how many sales I get at night. If you look up my other post that is what you want a campaign to run like...I have had 3 so far and got two more going now. One is running near 30% CTR.....The design of the ad you put in the picture and the design of the shirt is the biggest factor....what the ad says it secondary...for me anyway.
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      • Profile picture of the author richjerk321
        Originally Posted by drb16153 View Post

        My success has come by directing the ad towards website clicks, facebook feed and no right side ads. This gives you an ad that has the feel of a fan page so it has facebook authority when it gets activity and when you have a winner it gets activity....I have a post of an ad I run here that targeted 7800 people, the page had 1200 comments and over 15000 views...which drives your ad cost down....I set my ad to manual bid for click and set it at the highest or just above the highest amount. I let it run all night, its amazing how many sales I get at night. If you look up my other post that is what you want a campaign to run like...I have had 3 so far and got two more going now. One is running near 30% CTR.....The design of the ad you put in the picture and the design of the shirt is the biggest factor....what the ad says it secondary...for me anyway.
        So I have 2 questions for you,

        1) How much did you spend per cpc?
        2) How did you get 1,200 comments without saying anything in the ad itself?
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      • Profile picture of the author promo_guy
        Originally Posted by drb16153 View Post

        My success has come by directing the ad towards website clicks, facebook feed and no right side ads. This gives you an ad that has the feel of a fan page so it has facebook authority when it gets activity and when you have a winner it gets activity....I have a post of an ad I run here that targeted 7800 people, the page had 1200 comments and over 15000 views...which drives your ad cost down....I set my ad to manual bid for click and set it at the highest or just above the highest amount. I let it run all night, its amazing how many sales I get at night. If you look up my other post that is what you want a campaign to run like...I have had 3 so far and got two more going now. One is running near 30% CTR.....The design of the ad you put in the picture and the design of the shirt is the biggest factor....what the ad says it secondary...for me anyway.
        Nice stats drb16153! With a CTR of 30%, I assume you're:

        A) Scraping UIDs to get highly targeted people
        B) Creating custom audiences with that data

        Is that right? If so, are you scraping or paying for scraped data? Are you not worried about getting the banned?

        Just curious as 30% CTR screams of custom audiences and scraped UIDs
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        • Profile picture of the author drb16153
          I just use get the audience down to a specific niche....limit it as close as you can....small, you fan page ads and thats where you get comments and thats what you want. My ctrs start up but slowly drop but rarely are dropping now below 16-18% its the ad pi and the shirt design people on a niche...
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  • Profile picture of the author BDE4Live
    I think you should stop your campaign, you should of closed a few.

    Are you getting likes or shares?

    If you are, then need to find a way to convert them. Some people are saying test with 10$ to 20$
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    • Profile picture of the author cmchan
      Originally Posted by BDE4Live View Post

      I think you should stop your campaign, you should of closed a few.

      Are you getting likes or shares?

      If you are, then need to find a way to convert them. Some people are saying test with 10$ to 20$
      It's got about 20 likes, 1 share, and 2 comments.

      I have a fan page with over 10k likes. I've been promoting the shirt there too, and it's proving to be ineffective as well.

      It can't be the ad image itself. I'm using a photoshop template with the original/discount price, limited edition certified icon, and BUY NOW button.
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      • Profile picture of the author QtoBrooklyn
        Originally Posted by cmchan View Post

        It's got about 20 likes, 1 share, and 2 comments.

        I have a fan page with over 10k likes. I've been promoting the shirt there too, and it's proving to be ineffective as well.

        It can't be the ad image itself. I'm using a photoshop template with the original/discount price, limited edition certified icon, and BUY NOW button.
        Where can i get a template like that? Did u make your own?
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        • Profile picture of the author cmchan
          Originally Posted by QtoBrooklyn View Post

          Where can i get a template like that? Did u make your own?
          I created it myself. I basically copied the design from other successful campaigns I saw on facebook. They all shared these elements:

          product picture
          price tag with "value" price and new "discounted" price
          limited edition certification logo
          BUY NOW button
          thick border around the ad copy
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          • Profile picture of the author cmchan
            Update:

            Ever since narrowing down my target audience, I've seen some improvement.

            - 3 more sales (that's 4 total sales now in 2 days... still not good enough)
            - increased engagement in the post (close to 50 likes, and almost 10 comments that consist of people tagging their friends, and only 1 share)

            Below are the ad stats.

            My CTR is slowly improving, but still not good enough yet.

            This still isn't enough for me to make spending $30 a day worthwhile.

            I might just stop this campaign and push the promotion through my facebook page, email subscribers and website instead... maybe not the email subscribers... I could risk having them unsubscribe. What do you folks think?

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            • Profile picture of the author richjerk321
              How did you optimize the cpm?
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              • Profile picture of the author cmchan
                Originally Posted by richjerk321 View Post

                How did you optimize the cpm?
                It was in the options when creating the facebook ad:



                Should I have selected the manual bid?
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                • Profile picture of the author Benjamin T
                  Originally Posted by cmchan View Post

                  It was in the options when creating the facebook ad:



                  Should I have selected the manual bid?
                  No, you were correct with using the Auto CPM option. I've read many cases where using this option generates more clicks, at a lower CPC.

                  As far as emailing your list... that's up to you. It probably depends on their niche, whether they've purchased from you before, and the ratio of value to promotional emails you send.

                  Cheers,
                  Ben
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                  • Profile picture of the author cmchan
                    I realized we can pause the facebook ads.

                    I'm thinking I could pause the ad during non-busy hours, and resume the ad during the good hours. I think it's worth experimenting with. That way, I can focus my ad budget on optimal times of the day.
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  • Profile picture of the author Benjamin T
    Your CTR is very good. I've read that a good CTR on Facebook ads is anything greater than about a quarter of a percent.

    Anyway, my thought is that maybe your ad copy isn't passing enough info along and you're wasting clicks to people who just want to "learn more". Does your ad copy include a price of the tee shirt (or hoodie) that you're selling? My bet is that if it doesn't, then a majority of your clicks aren't serious buyers, they're just "lookers" per se, curious about the price.

    Hope this helps.
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    • Profile picture of the author alexnob
      Originally Posted by Benjamin T View Post

      Your CTR is very good. I've read that a good CTR on Facebook ads is anything greater than about a quarter of a percent.

      Anyway, my thought is that maybe your ad copy isn't passing enough info along and you're wasting clicks to people who just want to "learn more". Does your ad copy include a price of the tee shirt (or hoodie) that you're selling? My bet is that if it doesn't, then a majority of your clicks aren't serious buyers, they're just "lookers" per se, curious about the price.

      Hope this helps.
      I agree that his CTR is quite good, but the CPC is HIGH (0.2 - 0.4/click), if he just simply send this traffic to teespring, it will end up make you broke, I'm sure.
      Why not send traffic to a "gate" first (you can force them signup/share/like to be directed to teespring?)
      Just my opinion!
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  • Profile picture of the author tismi
    I would say your target audience is too big. potential audience is a good 11M people, yet ad was seen only by a 7k people. narrow your audience by targetin specific interests.
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    • Profile picture of the author cmchan
      UPDATE:

      I finally made 1 sale.
      I set the goal to 15 sales.
      I started the teespring campaign last night.
      I still have 1 week left to go.

      I forgot to mention that I'm also promoting my teepspring campaign on my fan page's official website, which is getting 1.5k to 2k unique visitors a day with around 100 email subscribers. I would have thought that these visitors/subscribers + the 10k fans on my facebook page would result in some sales, but this hasn't been the case yet.

      Originally Posted by Benjamin T View Post

      Your CTR is very good. I've read that a good CTR on Facebook ads is anything greater than about a quarter of a percent.

      Anyway, my thought is that maybe your ad copy isn't passing enough info along and you're wasting clicks to people who just want to "learn more". Does your ad copy include a price of the tee shirt (or hoodie) that you're selling? My bet is that if it doesn't, then a majority of your clicks aren't serious buyers, they're just "lookers" per se, curious about the price.

      Hope this helps.
      Yeah my ad copy is based on a template with product photo, a price tag, limited edition certified logo, border, and buy now button. It's possible that it's because my ad copy has picture with all 3 options (hoodie, tshirt, vneck). I remember reading that more effective ads use only 1 photo.


      Originally Posted by tismi View Post

      I would say your target audience is too big. potential audience is a good 11M people, yet ad was seen only by a 7k people. narrow your audience by targetin specific interests.
      Thanks. I've narrowed down the targeting audience. Let me know what you think:



      I'll leave the ad running for another day and go from there.

      Should I reduce my daily budget? I currently have it set at $30. I'm considering lowering it to $15 or $20.
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      • Profile picture of the author Benjamin T
        Originally Posted by cmchan View Post

        Should I reduce my daily budget? I currently have it set at $30. I'm considering lowering it to $15 or $20.
        I wouldn't. I think tee-shirt sales seem to follow suit with the snowball effect. The first sale is always the hardest, so congratulations there. Each sale helps build credibility on your shirt, so the more aggressive you can be on marketing the shirt (at least at the beginning), the better.

        I do agree with what someone else had mentioned. Narrow your audience, which is looks like what you've done.

        Keep us posted
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      • Profile picture of the author Harlan
        You are wasting money. Your CTR is low. Your targeting is the problem.

        You want tight targeting. Not 11 million people.
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  • Profile picture of the author QtoBrooklyn
    Hey i guess we're in the same boat. I started my first teespring campaign last night also. Right off the bat i messed up because i set my bids to CPC $0.60 and I ended up blowing through $50 in like 30 minutes. My final CTR on my best ad was 2.5% after 4,000 impressions , the avg CPC was $0.40, which in the end came out to about $10 CPM, which is a bit too much huh..
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    • Profile picture of the author cmchan
      Originally Posted by QtoBrooklyn View Post

      Hey i guess we're in the same boat. I started my first teespring campaign last night also. Right off the bat i messed up because i set my bids to CPC $0.60 and I ended up blowing through $50 in like 30 minutes. My final CTR on my best ad was 2.5% after 4,000 impressions , the avg CPC was $0.40, which in the end came out to about $10 CPM, which is a bit too much huh..
      Have you made any sales yet?
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      • Profile picture of the author QtoBrooklyn
        Originally Posted by cmchan View Post

        Have you made any sales yet?
        I made 2 sales last night when i blew through that $ 50. Today i had 3 sales in the morning with $20 spent so far. Nothing since morning, just clicks and likes..
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  • Profile picture of the author tismi
    do some more research. depending on your niche how old are the people willing to buy? the younger ones or the older? is the design you are trying to sell location specific? (knicks main audience is in new york for example). what about gender? relationship status? newlyweds? whenever I use fb ads I go through every option and try to laser target my audience and I take everything into consideration.

    even 7M is just too big of an audience, you would have to have a killer design everyone wanted to be successful.
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    • Profile picture of the author cmchan
      Originally Posted by tismi View Post

      do some more research. depending on your niche how old are the people willing to buy? the younger ones or the older? is the design you are trying to sell location specific? (knicks main audience is in new york for example). what about gender? relationship status? newlyweds? whenever I use fb ads I go through every option and try to laser target my audience and I take everything into consideration.

      even 7M is just too big of an audience, you would have to have a killer design everyone wanted to be successful.
      Good point. I took those factors into consideration, and managed to narrow down the target audience even more:

      I literally selected 1 interest, which is a main organization in my niche.
      I selected only one Sex, as well as a very narrow age range.
      The language and location is something I also narrowed down to 1 selection.

      Lets see how this plays out.

      I took the design through a vote on my facebook page. I voted it against some other designs I had, and the one in my campaign got the most votes from my fans. It's also one of my best-sellers in another store I have lol.

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  • Profile picture of the author idlplumb
    I had the same problem with FB ads - I think the problem with FB is that most people are not there to buy, they're just wasting time and socializing. Now, if your page is shopping related and your likes are real, that's a different story.

    My experience with FB is pretty limited though, so maybe I'm just doing it wrong (it wouldn't be my first mistake in IM).
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  • Profile picture of the author PPC-Coach
    Stupid question for you, you selected ocpm, (good choice), but then wanted the results to be "clicks to website". Why?

    In order for Facebook to optimize anything, they'll have to see what converted. Place the pixel and use "website conversions". Then OCPM works WAY WAY WAY better.

    (unless your goal is not profit?)
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    • Profile picture of the author richjerk321
      Originally Posted by PPC-Coach View Post

      Stupid question for you, you selected ocpm, (good choice), but then wanted the results to be "clicks to website". Why?

      In order for Facebook to optimize anything, they'll have to see what converted. Place the pixel and use "website conversions". Then OCPM works WAY WAY WAY better.

      (unless your goal is not profit?)
      So place the FB conversion pixel on the teespring product page, then select optimize CPM when placing the ad?

      How much do you usually spend on an ad campaign / clicks before deciding the product is not converting?
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    • Profile picture of the author cmchan
      Originally Posted by PPC-Coach View Post

      Stupid question for you, you selected ocpm, (good choice), but then wanted the results to be "clicks to website". Why?

      In order for Facebook to optimize anything, they'll have to see what converted. Place the pixel and use "website conversions". Then OCPM works WAY WAY WAY better.

      (unless your goal is not profit?)
      My goal is definitely profit, of course.

      I created the pixel, and implemented the pixel ID into my teespring campaign:


      Here are my new stats so far:



      When editing the facebook ad, I see no option for "website conversions". I don't think there's a way to change the objective of the facebook ad. I think I have to create a brand new ad to do that.

      EDIT: I realized I think you meant select "website conversions" when setting up the pixel, not the ad itself. Is this correct?
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      • Profile picture of the author richjerk321
        Originally Posted by cmchan View Post

        My goal is definitely profit, of course.

        I created the pixel, and implemented the pixel ID into my teespring campaign:


        Here are my new stats so far:



        When editing the facebook ad, I see no option for "website conversions". I don't think there's a way to change the objective of the facebook ad. I think I have to create a brand new ad to do that.
        Have you received any sales?

        What do you have to select for optimized cpm? (Do you simply place the conversion pixel on the teespring product page and then directly send FB clicks to the website?)
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        • Profile picture of the author cmchan
          Originally Posted by richjerk321 View Post

          Have you received any sales?

          What do you have to select for optimized cpm? (Do you simply place the conversion pixel on the teespring product page and then directly send FB clicks to the website?)
          I've made 4 sales so far. This was from before I added the pixel.

          All I did was add the pixel to the product page.
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          • Profile picture of the author richjerk321
            Originally Posted by cmchan View Post

            I've made 4 sales so far. This was from before I added the pixel.

            All I did was add the pixel to the product page.
            Congrats.

            Do you target news feed or directly send them to the teespring website?
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            • Profile picture of the author cmchan
              Originally Posted by richjerk321 View Post

              Congrats.

              Do you target news feed or directly send them to the teespring website?
              When setting up the ad, I had the option of targeting the newsfeed and/or the right column. I selected Newsfeed only, and had it link directly to my teespring product page.

              I still got 6 days left in my campaign.
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              • Profile picture of the author richjerk321
                Originally Posted by cmchan View Post

                When setting up the ad, I had the option of targeting the newsfeed and/or the right column. I selected Newsfeed only, and had it link directly to my teespring product page.

                I still got 6 days left in my campaign.
                It's strange because when I add the id number pixel to the teespring campaign, FB still says "unverified".

                I also do not see an option for optimized cpm; only regular cpc / cpm bidding.

                If I select newsfeed, it says I need a FB page, and it won't directly send to the campaign itself; weird.
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                • Profile picture of the author cmchan
                  Originally Posted by richjerk321 View Post

                  It's strange because when I add the id number pixel to the teespring campaign, FB still says "unverified".

                  I also do not see an option for optimized cpm; only regular cpc / cpm bidding.

                  If I select newsfeed, it says I need a FB page, and it won't directly send to the campaign itself; weird.
                  It could take a while for them to verify it.

                  You may want to create another pixel and see if it gets verified: https://www.facebook.com/ads/manage/convtrack.php
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                  • Profile picture of the author richjerk321
                    Originally Posted by cmchan View Post

                    You may want to create another pixel and see if it gets verified: https://www.facebook.com/ads/manage/convtrack.php
                    I tried, doesn't work.

                    Also, I do not see an option for "optimized cpm"; only regular cpc / cpm bidding.

                    And if I select newsfeed, it says I need a FB page, and it won't directly send to the campaign on teespring itself; weird.
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                    • Profile picture of the author PPC-Coach
                      You guys are only using the power editor right?

                      (HINT: YOU SHOULD BE ALWAYS)

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                      • Profile picture of the author richjerk321
                        Originally Posted by PPC-Coach View Post

                        You guys are only using the power editor right?

                        (HINT: YOU SHOULD BE ALWAYS)

                        Teespring's FB pixel tracking is always unverified, which makes it difficult to track.
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                      • Profile picture of the author cmchan
                        Originally Posted by PPC-Coach View Post

                        You guys are only using the power editor right?

                        (HINT: YOU SHOULD BE ALWAYS)

                        Thanks coach!

                        I have no idea what to input here:



                        Also, I made the foolish act of deleting my pixel and creating a new one under the category of "other website conversions". This pixel has been marked "unverified" even though I had input the ID into my teespring product page.


                        This could be it too. As I mentioned in the OP, my design isn't trend-specific, but niche-specific.

                        Originally Posted by koocnaed View Post

                        Do you not think that the issue could be with the T Shirt design? It's alright driving targeted traffic, but if the design of the T Shirt is not engaging then no-one will buy.

                        For a successful T Shirt campaign on Facebook you need to grab the audience and there needs to be a buzz around the product. Novelty T Shirts work well, but you need to ensure that you are targeting the right people at the right time.

                        For example, I am not sure if you are aware - but some idiotic Councillor in the the UK has blamed the recent floods and storms on homosexuality. I have seen a few T Shirts around with slogans such as "I am sorry, the floods are all my fault"

                        The key is to hit this demographic (in this instance, I would target Men, Aged 21-35, who are members of prominent LGBT Groups in the UK) at the right time... Within a week of the news. Anything later than that and the buzz is starting to die out
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    • Profile picture of the author QtoBrooklyn
      Originally Posted by PPC-Coach View Post

      Stupid question for you, you selected ocpm, (good choice), but then wanted the results to be "clicks to website". Why?

      In order for Facebook to optimize anything, they'll have to see what converted. Place the pixel and use "website conversions". Then OCPM works WAY WAY WAY better.

      (unless your goal is not profit?)
      Is OCPM the way to go with Teespring campaigns? Or what CPC should I aim for?
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  • Profile picture of the author Benjamin T
    I'm personally not all too familiar with Facebook ads, so I apologize for thread-jacking just a bit here as I direct a question towards PPC-Coach...

    I understand the concept behind placing a tracking pixel, but how will Facebook know if you've actually made a sale on the TeeSpring site? Excuse my lack of knowledge on this matter, but I'm struggling to comprehend how placing said pixel on the main landing page of your TeeSpring campaign is enough to tell Facebook when and if you've made a sale.

    [/resume thread]
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    • Profile picture of the author cmchan
      Originally Posted by Benjamin T View Post

      I'm personally not all too familiar with Facebook ads, so I apologize for thread-jacking just a bit here as I direct a question towards PPC-Coach...

      I understand the concept behind placing a tracking pixel, but how will Facebook know if you've actually made a sale on the TeeSpring site? Excuse my lack of knowledge on this matter, but I'm struggling to comprehend how placing said pixel on the main landing page of your TeeSpring campaign is enough to tell Facebook when and if you've made a sale.

      [/resume thread]
      When you email teespring support to enable pixels in your campaigns, I think they embed a script in the product pages that allows facebook to track your conversions based on the pixel ID you enter.
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      • Profile picture of the author cmchan
        UPDATE:

        my stats as of now:



        Getting more clicks, but they aren't leading to any more sales.

        I'm not sure what to make of this.
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    • Profile picture of the author Vasuu
      Originally Posted by Benjamin T View Post

      I'm personally not all too familiar with Facebook ads, so I apologize for thread-jacking just a bit here as I direct a question towards PPC-Coach...

      I understand the concept behind placing a tracking pixel, but how will Facebook know if you've actually made a sale on the TeeSpring site? Excuse my lack of knowledge on this matter, but I'm struggling to comprehend how placing said pixel on the main landing page of your TeeSpring campaign is enough to tell Facebook when and if you've made a sale.

      [/resume thread]
      Teespring fires the FB tracking pixel after the user purchases or in the thankyou page.
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  • Profile picture of the author richjerk321
    After setting up the campaign with optimize cpm, it's $.70 cpc and the CTR is .03% which is horrible.

    I don't think the ad is going to do well, may as well stick with a CPC campaign.
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  • Profile picture of the author koocnaed
    Do you not think that the issue could be with the T Shirt design? It's alright driving targeted traffic, but if the design of the T Shirt is not engaging then no-one will buy.

    For a successful T Shirt campaign on Facebook you need to grab the audience and there needs to be a buzz around the product. Novelty T Shirts work well, but you need to ensure that you are targeting the right people at the right time.

    For example, I am not sure if you are aware - but some idiotic Councillor in the the UK has blamed the recent floods and storms on homosexuality. I have seen a few T Shirts around with slogans such as "I am sorry, the floods are all my fault"

    The key is to hit this demographic (in this instance, I would target Men, Aged 21-35, who are members of prominent LGBT Groups in the UK) at the right time... Within a week of the news. Anything later than that and the buzz is starting to die out
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  • Profile picture of the author Vasuu
    So, whats the status? Are you still running the campaign? How are sales?
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    • Profile picture of the author cmchan
      Originally Posted by Vasuu View Post

      So, whats the status? Are you still running the campaign? How are sales?
      Still running. I paused the facebook ad overnight since my target audience is in US and Canada. I resumed it this morning to focus the ad budget on the daytime hours.

      I'm still at 4 sales. 5 total if you include my own just to create some "social proof" and to get the ball rolling. I still got 5 days left in the campaign, for which I set the goal to 15 sales.

      The stats as of now:



      In the power editor, I set it to "website conversions", but in ad manager, it's still set as "clicks to website".

      I've spent over $70 on this campaign so far. Waste of money, but lets hope that setting the ad to "website conversions" will yield better results. I'll keep the ad running for another day, and decide from there whether I should stop the ad. If I reach my sales goal of 15 sales, I'll barely break even.

      My pixel is also still unverified. I emailed teespring support.

      ---------------

      I'm still promoting the design on my fan page, which is getting a lot of positive feedback. I'm trying to find a balance between niche posts and campaign promotional posts. According to my insights, noon time is the best.

      I remember reading somewhere that most of the sales happen near the end of the campaign when time is running out.

      I have over 10k fans on my page, so there's plenty of potential there. I wonder if it would be more effective if I were to promote the fan page instead (via facebook ads), attracting fans of my niche to LIKE my page, and therefore expose them to my campaigns. This might be a better strategy for niche-based t-shirt designs rather than for designs that are based on current-trends. This might be a better way to approach it in the long-term.

      what do you guys think?
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      • Profile picture of the author tismi
        fb is lowering the exposure of page-posts, they want you to pay for ads (promote your page). your page-posts will be seen by fewer people and thus lowering the chance of monetizing the page. you have 10k likes? how many people comment, like and share your posts? do the math and you will get a rough CTR of what you can expect from page-posts promoting your campaigns.

        personally I would stick with news feed ads, because you are eventually paying for two things: clicks to your website and possible likes of your page. of course fewer people will like your page than click the link to your site, but maybe those people will not buy either and you can monetize them later with sponsored posts.

        but first, ditch the current campaign and start a new one, maybe different call to action or even better, ask yourself: are the people you are targeting very passionate about their niche, are they willing to buy to express their passion with a t-shirt?
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  • Profile picture of the author cpa-money
    there is a hype with teespring right now, but i also mnever made any sale with them.
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    • Profile picture of the author cmchan
      I stopped the ad.
      I'm gonna continue promoting it on my fan page.
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      • Profile picture of the author Benjamin T
        Originally Posted by cpa-money View Post

        there is a hype with teespring right now, but i also mnever made any sale with them.
        This doesn't mean that no one has. A lot of people are killing it with TeeSpring lately. I love the expression "it takes money to make money" and I think TeeSpring + Facebook is an awesome way to reaffirm that point.


        Originally Posted by cmchan View Post

        I stopped the ad.
        I'm gonna continue promoting it on my fan page.
        Understandable stopping the ad. Following this whole thread I may have to agree with a previous post that the success (or lack thereof) may fall on the actual design. Not all of them can be winners.

        I'll be curious to see how your promotion works via your fan page.

        Cheers,
        Ben
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  • Profile picture of the author QtoBrooklyn
    PPC-Coach, is it best to bid CPC, CPM, or OCPM?
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  • Profile picture of the author tismi
    allow me to hijack thread a little - mobile, yes or no? judging from my perspective I will never buy anything when using my mobile, so I am targeting only desktop users. how are others doing it?
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    • Profile picture of the author Benjamin T
      Originally Posted by QtoBrooklyn View Post

      PPC-Coach, is it best to bid CPC, CPM, or OCPM?
      Optimized CPM. But I'll let PPC-Coach confirm this for you.

      Originally Posted by tismi View Post

      allow me to hijack thread a little - mobile, yes or no? judging from my perspective I will never buy anything when using my mobile, so I am targeting only desktop users. how are others doing it?
      It's up to you. TeeSpring has a mobile platform that enables users to purchase right from their devices. My guess is that it doesn't work nearly as well as standard desktops however. I only say that because as a culture, I don't think we are to the point where we totally "trust" making a purchase on our mobiles.

      But then again, some people do. If it were me, unless I was getting the clicks for way less (it's mobile afterall), I wouldn't be doing it.
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      • Profile picture of the author QtoBrooklyn
        Originally Posted by Benjamin T View Post

        Optimized CPM. But I'll let PPC-Coach confirm this for you.
        I had it set to OCPM last night and ended up with CPMs that were more than $10.. Is that normal? Because i changed it ASAP since my budget was burning
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    • Profile picture of the author cmchan
      Even though I deleted the ad, the "TOTAL SPENT" is still increasing.
      Is this normal? :confused:
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    • Profile picture of the author koocnaed
      Originally Posted by tismi View Post

      allow me to hijack thread a little - mobile, yes or no? judging from my perspective I will never buy anything when using my mobile, so I am targeting only desktop users. how are others doing it?
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      • Profile picture of the author tismi
        Originally Posted by koocnaed View Post

        I am confused. what do these percentages mean, what are they referring to? 68% research on their smartphone, what about other 32%? because if you add all up you come up with way more than 100% .
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        • Profile picture of the author koocnaed
          I think this means that 68% of people that own a smartphone will use the device to research something that they want to buy.

          Then there is the breakdown on the right as to how they then buy the item
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    • Profile picture of the author pascy
      Hi tsimi,

      I bought a product, that is based on good research/testing on and about teespring.
      He suggested not to use mobile!

      Started my campaign at the worst time ever: at 11pm EST.
      370 people saw the post: 9 likes...
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  • Profile picture of the author BlvdJeremy
    Any success come out of this? Really interested in the TeeSpring stuff.
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    Blvd-Media Group

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  • Profile picture of the author yoangov
    There is a lot of buzz going on right now with Teespring.

    I was about to launch a campaign, but then I realized how many people were doing it.

    What is the profit per t-shirt as you've set your goal to 15?
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    • Profile picture of the author richjerk321
      Originally Posted by yoangov View Post

      There is a lot of buzz going on right now with Teespring.

      I was about to launch a campaign, but then I realized how many people were doing it.

      What is the profit per t-shirt as you've set your goal to 15?
      Anywhere from $2 to $9+
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    • Profile picture of the author cmchan
      Originally Posted by yoangov View Post

      There is a lot of buzz going on right now with Teespring.

      I was about to launch a campaign, but then I realized how many people were doing it.

      What is the profit per t-shirt as you've set your goal to 15?
      I don't remember, but I I think it's at least $10 per t-shirt. A bit more if it's a sweater.
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  • Profile picture of the author Indelible
    I have a facebook page with over 6K likes, is there a good way to monetize this without shoving ads down my community's throats?

    I think I may give Teespring a shot, it looks like a fun way to involve my group and make a few bucks on the side!
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  • Profile picture of the author borama05
    Can someone tell me exactly what i need to choose when creating my ad? My understanding is Website Conversion, then my targeted audience and optimized CPM? Another issue i encountered is even though i am choosing my audience,it does not give me any suggested bid so i have no clue what i am putting as max per click to even be near. Based on tutorials i have seen,it should automatically show suggested bid based on your targeting. Your help in how exactly to post an ad would be appreciated. My design and banner are ready,just need help with that.

    thank you all for your help.
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    • Profile picture of the author tismi
      you choose website conversions, then email teespring support to add the option of tracking conversions with fb pixel into your dashboard, create a pixel on fb and follow the instructions on teespring on how to add the pixel to your campaign.

      as for your bids, if you are using OCPM just go with the default bids (you are using power editor, right?).
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  • Profile picture of the author promo_guy
    I've now got 15 hoodies sold (goal is 20) but Facebook is only showing 3 conversions. I've heard FB's tracking pixel isn't 100% reliable so do you guys think I've literally only got 3 conversions from my ad straight to purchase?

    That would mean the other 12 purchases are from viral shares?

    Will see if I can get to my 20 goal and if not, will ask Teespring to lower to 15 in order to get them to print. Not really making much profit I don't think but at least I seem to be on track.
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  • Profile picture of the author PPC-Coach
    Their pixel is reliable. BUT your post gets shared and you get sales from that which don't fire the pixel.



    I don't know why anyone goes above 10 for a goal either. Your payout gets adjusted when you go over your goal regardless.
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    • Profile picture of the author promo_guy
      Originally Posted by PPC-Coach View Post

      Their pixel is reliable. BUT your post gets shared and you get sales from that which don't fire the pixel.



      I don't know why anyone goes above 10 for a goal either. Your payout gets adjusted when you go over your goal regardless.
      Thanks Will!

      The reason I went over 10 is because...I don't know! lol I'm totally new to this and for some reason I chose 20. I can always contact them and have them reduce it to 10 so I get paid as I'm 15/20. But, I'll advertise again tonight and see if I can get another 10 or so shirts. Seems I created a good ad banner that obviously got shared if only 1 conversion showed out of 11 sales.

      I'll go for a less competitive niche next time I think but at least I'm going to get paid, even if it's not much above earning my money back. It's all a learning curve.

      Btw Will (PPC-Coach), you said use the Power Editor but when I try to use it, it's not as intuitive as it should be. Can you recommend any good resources on how to use it properly?

      Just curious
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    • Profile picture of the author Drazz
      Originally Posted by PPC-Coach View Post

      Their pixel is reliable. BUT your post gets shared and you get sales from that which don't fire the pixel.



      I don't know why anyone goes above 10 for a goal either. Your payout gets adjusted when you go over your goal regardless.
      But when you put a higher goal (and achieve it) aren't you getting paid more per shirt?
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  • Profile picture of the author promo_guy
    Actually, if their pixel is reliable, then if people didn't share my ad, then I'd really be in trouble (ie at a loss) as I only have 3 out of 15 conversions showing in my ad manager.

    Not sure what to think really. It means it's risky to advertise cause if no one shares then I could lose money. However, if advertising means exposure AND people share, then it's obviously worth it....as long as there's a positive ROI
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  • Profile picture of the author PPC-Coach
    Why is it risky?

    It's part of the FB ads game. It gets shared, you make money. You should be totalling your revenue and expense to get the true ROI anyway.

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    • Profile picture of the author inboxtrail
      There is always risks but then again no pain no gain

      You could try a few other designs before giving up.
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      • Profile picture of the author cmchan
        UPDATE:

        I contacted teespring support to lower my goal from 15 down to 10.

        This was a wise decision because I ended up selling 12 shirts--most of which were sold in the last few days of the campaign.

        I stopped relying on paid ads and pretty much just promoted the campaign on my fan page, constantly re-posting the campaign with the remaining amount of time left, to give the fans a sense of pressure into making a purchase.

        I was expecting more sales. 10K+ fans and only 12 sales? It certainly couldn't be the design... it's niche specific and is a best seller in my zazzle store. These facebook algorithms limiting exposure of posts is likely the culprit here as my campaign posts had only 300 to 500 views, and sometimes around 1000 if they were shared. I've seen other fan pages in my niche with 100k+ fans, and their teepsring campaigns sell only around 50 or 60 shirts... sometimes around 100 (rarely).

        I made a small profit, and gained some experience:





        118.30 - 75.74 = $42.9 PROFIT

        It's not much, but at least I didn't lose any money lol

        For my next campaign, I'm going to use a superior design, and try to choose a better target audience.

        I'm wondering if it's possible to target people who have LIKED certain fan pages. Anybody here have any idea on how to do that? That would help dramatically.
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        • Profile picture of the author cmchan
          I got a question regarding power editor.
          Should we create our ads straight from power editor?
          Or should we create the ad from the "create ad" link, and then edit it in power editor?
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          • Profile picture of the author richjerk321
            Originally Posted by cmchan View Post

            I got a question regarding power editor.
            Should we create our ads straight from power editor?
            Or should we create the ad from the "create ad" link, and then edit it in power editor?
            Do everything in power editor, then "upload" the changes. The only time you should view the ads manager in general is for stats only.
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        • Profile picture of the author smodha
          Originally Posted by cmchan View Post

          UPDATE:

          I contacted teespring support to lower my goal from 15 down to 10.

          This was a wise decision because I ended up selling 12 shirts--most of which were sold in the last few days of the campaign.

          I stopped relying on paid ads and pretty much just promoted the campaign on my fan page, constantly re-posting the campaign with the remaining amount of time left, to give the fans a sense of pressure into making a purchase.

          I was expecting more sales. 10K+ fans and only 12 sales? It certainly couldn't be the design... it's niche specific and is a best seller in my zazzle store. These facebook algorithms limiting exposure of posts is likely the culprit here as my campaign posts had only 300 to 500 views, and sometimes around 1000 if they were shared. I've seen other fan pages in my niche with 100k+ fans, and their teepsring campaigns sell only around 50 or 60 shirts... sometimes around 100 (rarely).

          I made a small profit, and gained some experience:





          118.30 - 75.74 = $42.9 PROFIT

          It's not much, but at least I didn't lose any money lol

          For my next campaign, I'm going to use a superior design, and try to choose a better target audience.

          I'm wondering if it's possible to target people who have LIKED certain fan pages. Anybody here have any idea on how to do that? That would help dramatically.
          You need to get your CTR up. I haven't read the full post but have you considered NF ads? Also test different images.
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        • Profile picture of the author fr0gman916
          I have to jump in an point out some things.

          First, you jumped into something without doing much homework and you were able to pull a 57% ROI. Congratulations! If we all got 57% return we would be swimming in money.

          Take what you learned and earned and put it back into a better campaign.

          I have been doing Facebook marketing for the past 5 years and I can tell you that there is no better place to turn a profit.

          Narrow your target down to as tightly as possible. Think of regional factors. Would it be easier to sell t-shirts in Miami in January or in Bismarck, ND? The answer is obvious, but did you think to tighten your audience to exclude places that experience freezing temps?

          Think about frequency. People need to see your ads 3 to 5 times before they take action. That means that you need to have multiple variations of the same ad so they get the message in slightly different forms. Different colored backgrounds and variations in text are musts.

          Sex and age are also factors that will help you get into the money faster. Statistics say that women over 25 are making over 85% of the purchases in the US. Go after women.

          Sure, the teens might be a gold mine for likes and shares, but they are only helping you get empty exposure. Most of them still have to ask Mommy for the credit card. Bypass them and advertise directly to Mom.

          Here is how I look at any Facebook promotion.

          I want to make at least 20% ROI. With a Teespring promotion that will pay me $180 I am willing to invest $144 in that campaign. That may sound crazy to you, but making $36 per campaign and having 10 ending each day is nothing to sneeze at. Remember that I said I was WILLING to pay that much. I almost never do. I monitor each campaign and as soon as it hits goal, I pull all ads, unless it hits goal within the first couple of days. Then I will cut my ad spend in half and continue to monitor it.

          There is huge money that can be made on Teespring/Facebook campaigns. Just remember to have a unique design. If you have a Fan Page with any people at all on it, post images of new designs and see which ones get Likes. Just because YOU think a design is cool does not mean that ANYONE else will.

          Targeting - tight, tighter, and tightest wins the race and saves the ad budget. Face it, you only need 10 sales to get paid. Why would you even launch a campaign with 11 Million people? You will have greater success with laser targeted groups of 10 to 20,000.

          Look at current events. What's trending and be ready to pounce on what is hot!

          Maybe I should turn what I do into a WSO and blow this thing up!


          Originally Posted by cmchan View Post

          UPDATE:

          I contacted teespring support to lower my goal from 15 down to 10.

          This was a wise decision because I ended up selling 12 shirts--most of which were sold in the last few days of the campaign.

          I stopped relying on paid ads and pretty much just promoted the campaign on my fan page, constantly re-posting the campaign with the remaining amount of time left, to give the fans a sense of pressure into making a purchase.

          I was expecting more sales. 10K+ fans and only 12 sales? It certainly couldn't be the design... it's niche specific and is a best seller in my zazzle store. These facebook algorithms limiting exposure of posts is likely the culprit here as my campaign posts had only 300 to 500 views, and sometimes around 1000 if they were shared. I've seen other fan pages in my niche with 100k+ fans, and their teepsring campaigns sell only around 50 or 60 shirts... sometimes around 100 (rarely).

          I made a small profit, and gained some experience:





          118.30 - 75.74 = $42.9 PROFIT

          It's not much, but at least I didn't lose any money lol

          For my next campaign, I'm going to use a superior design, and try to choose a better target audience.

          I'm wondering if it's possible to target people who have LIKED certain fan pages. Anybody here have any idea on how to do that? That would help dramatically.
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  • Profile picture of the author promo_guy
    I'm new to advertising with FB and I find the Power Editor confusing, e.g. when setting up a campaign, etc.

    @richjerk, you say "Do everything in the PE" but how do you do it? Do you know if any tutorials? It's easy to say "do it" but I don't find it very intuitive. Again, I'm a newbie to FB advertising and find going through the Ad Manager infinitely easier.

    Where did you learn to use the PE?
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    • Profile picture of the author 19rl75
      Originally Posted by promo_guy View Post

      I'm new to advertising with FB and I find the Power Editor confusing, e.g. when setting up a campaign, etc.

      @richjerk, you say "Do everything in the PE" but how do you do it? Do you know if any tutorials? It's easy to say "do it" but I don't find it very intuitive. Again, I'm a newbie to FB advertising and find going through the Ad Manager infinitely easier.

      Where did you learn to use the PE?
      I wonder the same thing. They say "make it in power editor" but I can't figure out what the advantage is. The only glaring difference I have found is that it appears in Power Editor you can choose not to advertise to mobile devices if you wish.
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      • Profile picture of the author tismi
        regarding page posts exposure: I just ended one campaign, niche specific, targeting 56k people. after 20€ spent I have 21 likes of my page and 32 likes of my ad post, 1 share and 36 people liked my campaign on teespring. 0 sales, ctr was around 1.3% while cpc around 0.25 (hard to say as I accidentally deleted one ad and lost my stats).

        I post numerous times a day from my page and guess what? none of the 21 people have seen any post. curious .
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        • Profile picture of the author Murphysmurfy
          Originally Posted by tismi View Post

          regarding page posts exposure: I just ended one campaign, niche specific, targeting 56k people. after 20€ spent I have 21 likes of my page and 32 likes of my ad post, 1 share and 36 people liked my campaign on teespring. 0 sales, ctr was around 1.3% while cpc around 0.25 (hard to say as I accidentally deleted one ad and lost my stats).

          I post numerous times a day from my page and guess what? none of the 21 people have seen any post. curious .
          Yeah, I just looked at your page and it's not that good imho.

          I mean, the shirt designs are ok, but who would buy anything with "all i got from teespring was this shirt"? No one but affiliate marketers really know teespring by its name.

          Also, your shirt designs are ok, but no one knows who you are. At this point, no one cares about your slogan, and it doesn't really make sense. I may be a little harsh, but continuing to spend money on this would just be useless.

          And the posts you make on your page are about philip hoffman's death... what does that have to do with your tattoo page?

          Also, your items are printed on tank tops, who is going to buy a tank top in the middle of winter? In the NA, half of the country is being snowed in right now.

          Just think about who you are promoting to, and what they really want.
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  • Profile picture of the author promo_guy
    btw cmchan, good job ending in the black!

    Your CPC was close to mine, maybe mine was slightly cheaper. Did you target the "obvious" such as american sports teams?

    Just curious
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  • Profile picture of the author tismi
    Yeah, disregard everything that isnt tattoo related, I posted just about everything to see if any post would get exposed . So I shared other pages, youtube links, fb statuses..and ruined the page .

    Other than that, of the one share that I got there were comments like "i need that" and "i would wear that" soI think I am on the right path with this one.
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    • Profile picture of the author cmchan
      Is there a way to target the audience based on specific fan pages they have liked?

      I would like to use fan pages as criteria for the target audience.
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      • Profile picture of the author tismi
        type the fanpage name in the interests field, sometimes it will show up while sometimes not. I dont know whats the deal here, it may be linked with the type of the page (ie community, entertainment) or likes count.

        use pagedatapro and do a little research to come up with some decent pages, then try to target them .
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  • Profile picture of the author smodha
    I would consider switching to NF ads with oCPM. I'm currently running an ad with 8% CTR and 0.03 CPC. I also hit my target of 100 shirts in 2.5 days.

    Why didn't you start with a fan-page? It's so much easier to convert once you engage with your audience. Plus controversial comments help the sell.
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    • Profile picture of the author richjerk321
      Originally Posted by smodha View Post

      I would consider switching to NF ads with oCPM. I'm currently running an ad with 8% CTR and 0.03 CPC. I also hit my target of 100 shirts in 2.5 days.

      Why didn't you start with a fan-page? It's so much easier to convert once you engage with your audience. Plus controversial comments help the sell.
      How many people do you target with your ad? And what are you paying for oCPM?
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      • Profile picture of the author smodha
        Originally Posted by richjerk321 View Post

        How many people do you target with your ad? And what are you paying for oCPM?
        oCPM = 2.28. My demo is 1.6m but I only needed about 30,000 impressions to sell 100 shirts.
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        • Profile picture of the author BDE4Live
          Originally Posted by smodha View Post

          oCPM = 2.28. My demo is 1.6m but I only needed about 30,000 impressions to sell 100 shirts.
          you must have a killer design, did you outsource it ?
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        • Profile picture of the author jsmiz
          Originally Posted by smodha View Post

          oCPM = 2.28. My demo is 1.6m but I only needed about 30,000 impressions to sell 100 shirts.
          The cpc you got considering how big your demo is, quite good! In the sports niche i would think...
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          • Profile picture of the author Saintsfan40
            Haven't started a campaign yet. One thing I'm struggling with, I've been unable to interact with other pages from my fan page. I'm using another email account with just a fan page, not a personal account, I have an old fan page on there I just recently deleted. I posted on another page last nite, but my handle and avatar were invisible. It was like I ghost post. So it's very confusing on how to get it working. Plus I don't have access to a search bar above on my page.

            Anyway I can correct this? Or do I need to re do my fan page from a personal account.

            My fan page has zero fans as of now. Is it possible to do a campaign with newsfeeds starting with zero fans and still making huge profits? I just hear direct linking to ads on the right doesn't work too well.

            Feedback would be appreciated.
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          • Profile picture of the author smodha
            Originally Posted by jsmiz View Post

            The cpc you got considering how big your demo is, quite good! In the sports niche i would think...
            Not sports related. It's a hot topic though and trending for most of this week. Sales have fallen in the last 24 hours but I hit my target ages ago.

            I'm starting another campaign today with females and hoodies. I have proven the niche and I engage with the fan-page. After analysing the data I notice that most of the clicks are coming from females so my next camp will target them.
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            • Profile picture of the author luboff
              Go to: Teeview | Teespring campaign viewer and see how many campaigns have sold. It's tiny - I would think less than 5%.

              There is a lot of talk on this post about numbers and stats but if you don't pick the right design you won't make it! And how do you do that? There is no way of knowing - sure pick one that has already sold and tweak it but that tweak may be the difference between success and failure.

              Many of the winning designs are either close to or are actually breaking Copyright and I think as TeeSpring become more well known some of the big brands are going to jump on this.

              All in all I think it's a lottery on whether you pick the right design, then you need marketing skills, preferably on FB.

              I tried a campaign a few weeks ago, sold 3 out of 30, knew within 4 days it wasn't going to win out!!!
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        • Profile picture of the author richjerk321
          Originally Posted by smodha View Post

          oCPM = 2.28. My demo is 1.6m but I only needed about 30,000 impressions to sell 100 shirts.
          How many ads do you split-test to get 8% CTR?
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  • Profile picture of the author richjerk321
    An alternative to teespring is sunfrogshirts.com

    They have no minimums (no goals to meet) and you can sell other peoples' t-shirts AND you can receive royalties if people sell your designs.
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  • Profile picture of the author richjerk321
    An alternative to teespring is sunfrogshirts.com

    They have no minimums (no goals to meet) and you can sell other peoples' t-shirts AND you can receive royalties if people sell your designs.
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  • Profile picture of the author FragSK
    Are you using conversion or websites clicks ?
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    • Profile picture of the author smodha
      Originally Posted by FragSK View Post

      Are you using conversion or websites clicks ?
      Page post engagements but certainly test CTW. I've never had much luck direct linking with anything on FB.

      I personally think that a page post with 100s Likes/Shares/Comments adds authority to what you are selling. This is my personal opinion - I don't have any science to back it up.
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      • Profile picture of the author jsmiz
        Originally Posted by smodha View Post

        Page post engagements but certainly test CTW. I've never had much luck direct linking with anything on FB.

        I personally think that a page post with 100s Likes/Shares/Comments adds authority to what you are selling. This is my personal opinion - I don't have any science to back it up.
        I agree that likes/shares/comments on the shirt adds some authority....but unless you've got sales, people will probably think "so many liking this shirt, but nobody buying...i won't get it then"
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  • Profile picture of the author nocturnal911
    Teespring is over saturated and in my opinion people will barely get conversions on this.
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    • Profile picture of the author avitob
      are you sure? I think that there are still a lot of niche that IM haven't found them yet.
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    • Profile picture of the author Murphysmurfy
      Originally Posted by nocturnal911 View Post

      Teespring is over saturated and in my opinion people will barely get conversions on this.
      I don't understand that, are you saying that people no longer buy clothing?

      There are millions of small niches, and facebook isn't the only social network that you can promote on.
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      • Profile picture of the author smodha
        Originally Posted by Murphysmurfy View Post

        I don't understand that, are you saying that people no longer buy clothing?

        There are millions of small niches, and facebook isn't the only social network that you can promote on.
        Someone told me that making money is saturated. Tell that to the million CEOs who start companies everyday...
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      • Profile picture of the author Drazz
        Originally Posted by Murphysmurfy View Post

        I don't understand that, are you saying that people no longer buy clothing?

        There are millions of small niches, and facebook isn't the only social network that you can promote on.
        Yes, I saw everyone walking naked today. People stopped wearing clothing, he is right.
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  • Profile picture of the author richjerk321
    I've personally given up on teespring and FB advertising.

    Spent more than $1,200 and made 0 sales with over 20+ campaigns with every single combination of targeting and designs that you can think of.
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  • Profile picture of the author albertfox985
    I don't think you're targeting your audience enough. 11 Million audience is too broad. I've launched a Teespring shirt campaign last month using Facebook ads and had a successful campaign. My Facebook ad gets 10% CTR and I sold 30 shirts. Target audience is 1.5 Million. Here's the campaign that I run:
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    • Profile picture of the author Noel2010
      Originally Posted by albertfox985 View Post

      I don't think you're targeting your audience enough. 11 Million audience is too broad. I've launched a Teespring shirt campaign last month using Facebook ads and had a successful campaign. My Facebook ad gets 10% CTR and I sold 30 shirts. Target audience is 1.5 Million.
      Thanks for showing this about your campaign. This is very useful for me.
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      • Profile picture of the author albertfox985
        Laser targeted audience is the key to any Facebook campaign. I also had a campaign in December that had 36% CTR where I've got 2,295 clicks for only $3.05. See below:

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        • Profile picture of the author biggenius
          Originally Posted by albertfox985 View Post

          Laser targeted audience is the key to any Facebook campaign. I also had a campaign in December that had 36% CTR where I've got 2,295 clicks for only $3.05. See below:

          I love fake screenshots.
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  • Profile picture of the author ppcmanager
    Yes, I had a CTR of 14% on one of my successful campaign. So, targeting is what it all comes down to.
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    • Profile picture of the author tismi
      266 clicks for 11.42$? thats around 0.04 cpc, are you targeting news feed only?

      I have done some research and will relaunch my ads campaign with new audience. will see how it goes this time .
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  • Profile picture of the author a7xmastaa
    what is a good ROI
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  • Profile picture of the author iPostBusiness
    Just started a campaign in an issue that has been trending all day. already got some results. i set a budget for about 10 bucks and will see what I get from that. my CTR is already at 3% and ive gotten some likes and stuff but no sales yet. I also did just start 30 minutes ago lol.

    Super laser Target Niche! im marketing to about 100,000 people total. As far as i can tell im the first one to do what i did so hopefully that picks up sales. Will report back with results
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  • Profile picture of the author owen2012
    Here is a suggestion - Use PPC Search traffic for Teespring campaigns instead of facebook ads.

    eg: Keep Calm tshirt
    or Denver Broncos tshirt
    or Chigago bulls tshirt
    or Winter Olympics tshirt

    These are all being searched this very second

    btw: Use phrase and exact match only

    That is all you need to know

    start making some moneys

    peace
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    • Profile picture of the author FragSK
      hello, can you send me link of " PPC Search traffic" that you are using atm ? Thanks
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  • Profile picture of the author vippinoy
    Hey there fellow warriors i've been reading and watching videos about teespring but can't find an answer to my question. I really need some help about teespring and facebook campaign please help me out.

    Since im not in US and living here in the Philippines can i promote teespring? if not any recommendation similar to teespring?
    Do you make fake fb accounts to make fan pages and use that account setting up your fb ads campaign?
    How many email invites can you send a day in your fb fan page? is there a limit?

    Im new in fb marketing and i guess the best way to learn is to ask people who already into fb marketing. Thanks guys! Hope you'll help your fellow warrior here.
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    • Profile picture of the author phowell23
      Originally Posted by vippinoy View Post

      Hey there fellow warriors i've been reading and watching videos about teespring but can't find an answer to my question. I really need some help about teespring and facebook campaign please help me out.

      Since im not in US and living here in the Philippines can i promote teespring? if not any recommendation similar to teespring?
      Do you make fake fb accounts to make fan pages and use that account setting up your fb ads campaign?
      How many email invites can you send a day in your fb fan page? is there a limit?

      Im new in fb marketing and i guess the best way to learn is to ask people who already into fb marketing. Thanks guys! Hope you'll help your fellow warrior here.
      • Yes, you can promote it if you don't live in US.
      • You can use whatever FB account you want, however, I don't recommend making a bunch of fake accounts. You can build fan pages off a real FB account and shield your personal info.
      • For the other questions I recommend asking those in the Social Media forum. You'll probably find more responses there.
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  • Profile picture of the author vippinoy
    Thanks phowell23! I was just thinking that if i create 1 page in one account (f*ake fb account) it will avoid other fan pages i created to be banned too. If i create 20 fan pages in my 1 fb account and that account got banned all of my fan pages will be banned too? Am i right?
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    • Profile picture of the author phowell23
      Originally Posted by vippinoy View Post

      Thanks phowell23! I was just thinking that if i create 1 page in one account (f*ake fb account) it will avoid other fan pages i created to be banned too. If i create 20 fan pages in my 1 fb account and that account got banned all of my fan pages will be banned too? Am i right?
      Oh I see...however it seems FB is cracking down on fake accounts more and more. Just don't do anything against their TOS and you'll be fine with one real account .
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    • Profile picture of the author drb16153
      Originally Posted by vippinoy View Post

      Thanks phowell23! I was just thinking that if i create 1 page in one account (f*ake fb account) it will avoid other fan pages i created to be banned too. If i create 20 fan pages in my 1 fb account and that account got banned all of my fan pages will be banned too? Am i right?
      When it comes to teespring and FB there is not much you should have to do to get banned...follow the TOS and your good...They have been working or banning the name game I heard though...
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  • Profile picture of the author vippinoy
    Got it phowell. However my account is based here in PH do you recommend that i should make a US based account? US based email and Fb account? Do you also recommend me using a vpn or a vps? Sorry for these kind of questions need to clear things up before i jump in to avoid errors.
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    • Profile picture of the author phowell23
      Originally Posted by vippinoy View Post

      Got it phowell. However my account is based here in PH do you recommend that i should make a US based account? US based email and Fb account? Do you also recommend me using a vpn or a vps? Sorry for these kind of questions need to clear things up before i jump in to avoid errors.
      In my personal opinion I wouldn't worry about creating a US FB account with VPS/VPN ect. No one will know where you live. When you create a FB page you only let them know what they need to know. You can fill in the address or where you are located if you want, or not. The visitors have no idea who actually created the page unless you choose to post there via your real FB account. By default, it'll post via your FB page name. Teespring seems to be converting better for US customers since international shipping is more. So just tell your audience on your FB page that the shirts are printed and shipped within the USA (which is true).
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  • Profile picture of the author HJdev
    Do you guys have experience with international targeting? I guess people don't pay $10.50 for international shipping if a shirt is $10-$15. Are there alternatives with low international shipping costs?
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    • Profile picture of the author AdWordsUzmani
      Yes they are buying, especially Australia and Canada. But you have to make sure your design is converting in US, than you can try other countries.

      Originally Posted by HJdev View Post

      Do you guys have experience with international targeting? I guess people don't pay $10.50 for international shipping if a shirt is $10-$15. Are there alternatives with low international shipping costs?
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      • Profile picture of the author donnieo
        Read through the previous posts, here's my input having run campaigns on Teespring for a few months now.

        The CTR shown by the OP is relatively low for Newsfeed as expressed by some of the other posters here, but if you're making a profit then you have something to work with.

        A target audience of 11 Million is probably not nearly targeted enough. Most of my successful campaigns have an audience in the range of 50,000 up to maybe 500,000.

        I've found that if a shirt does not sell within the first $10 or $20 spent then more money is not going to solve the problem (assuming that you've done a decent job of targeting). If you look at other Teespring campaigns there are often shirts with lousy designs that sell great, and good designs that don't sell at all. In my opinion the design is usually less of a factor than the marketing.

        The Facebook tracking pixel is definitely unreliable, however it is still useful. Across all my campaigns, fewer than half of the sales are tracked by the pixels. Some of this is due to customers who purchase multiple items, but that only accounts for a portion of the discrepancy. The reason I say it's still useful is that if you're making a decent volume of sales you can still use the conversion data for optimizing your ad campaigns. Just know that the conversion cost that Facebook shows is most likely higher than your actual costs.

        Teespring campaigns can do great with mobile traffic (confirmed by the previously discussed conversion pixels). Like others, I had assumed mobile traffic would not convert, but fortunately I tested it early on and was proved wrong. I continue to use mobile and desktop, as well as newsfeed and right side ads. Just test regardless of what other people speculate about what should or should not work.

        Personally I've not had great success selling shirts late at night, but it sounds like others have had different experiences. Be careful when you start a facebook campaign in the evening as they have a nasty habit of blasting out your budget before midnight. What I do is set it conservatively if it's in the late evening and then raise it after midnight.

        As far as whether Teespring is saturated, I will say that it's definitely a different environment than it was late last year, but you can still do very well. I still have a lot of shirts that do not sell, but the ones that do way more than make up for that. Just don't spend a lot of money on the shirts that are not selling. You can buy a couple to start off the social proof on a campaign, but frankly I've found that if a shirt is going to sell then I don't need to bother doing this.

        My advice is to test test test. Don't spend a lot on campaigns that don't sell, and don't fall in love with your shirts. Some shirts just don't sell, sometimes the majority of them. When you have a shirt that's doing well, optimize and scale the campaigns, and test similar shirts or niches.
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        • Profile picture of the author promo_guy
          Originally Posted by donnieo View Post

          Read through the previous posts, here's my input having run campaigns on Teespring for a few months now.

          The CTR shown by the OP is relatively low for Newsfeed as expressed by some of the other posters here, but if you're making a profit then you have something to work with.

          A target audience of 11 Million is probably not nearly targeted enough. Most of my successful campaigns have an audience in the range of 50,000 up to maybe 500,000.

          I've found that if a shirt does not sell within the first $10 or $20 spent then more money is not going to solve the problem (assuming that you've done a decent job of targeting). If you look at other Teespring campaigns there are often shirts with lousy designs that sell great, and good designs that don't sell at all. In my opinion the design is usually less of a factor than the marketing.

          The Facebook tracking pixel is definitely unreliable, however it is still useful. Across all my campaigns, fewer than half of the sales are tracked by the pixels. Some of this is due to customers who purchase multiple items, but that only accounts for a portion of the discrepancy. The reason I say it's still useful is that if you're making a decent volume of sales you can still use the conversion data for optimizing your ad campaigns. Just know that the conversion cost that Facebook shows is most likely higher than your actual costs.

          Teespring campaigns can do great with mobile traffic (confirmed by the previously discussed conversion pixels). Like others, I had assumed mobile traffic would not convert, but fortunately I tested it early on and was proved wrong. I continue to use mobile and desktop, as well as newsfeed and right side ads. Just test regardless of what other people speculate about what should or should not work.

          Personally I've not had great success selling shirts late at night, but it sounds like others have had different experiences. Be careful when you start a facebook campaign in the evening as they have a nasty habit of blasting out your budget before midnight. What I do is set it conservatively if it's in the late evening and then raise it after midnight.

          As far as whether Teespring is saturated, I will say that it's definitely a different environment than it was late last year, but you can still do very well. I still have a lot of shirts that do not sell, but the ones that do way more than make up for that. Just don't spend a lot of money on the shirts that are not selling. You can buy a couple to start off the social proof on a campaign, but frankly I've found that if a shirt is going to sell then I don't need to bother doing this.

          My advice is to test test test. Don't spend a lot on campaigns that don't sell, and don't fall in love with your shirts. Some shirts just don't sell, sometimes the majority of them. When you have a shirt that's doing well, optimize and scale the campaigns, and test similar shirts or niches.
          Thank you donnieo for that insightful post! While I'm still just getting the hang of things (had some success) I'd like to ask:

          1) How many campaigns do you try and get up every day? If it's a number game, do you try to get 5, 10, 15 shirts up per day?

          2) Do you do your own designs or outsource? I can design but find it time consuming.

          3) Do you recommend sticking with ONE niche to get multiple campaigns up quickly? Example, if you target "dogs" do you create a bunch of different dog (breeds) or ONE breed but multiple designs? If it's one breed/multiple designs, are you targeting the exact same demographic? Does that make sense?

          Anyway, like you said, it's all about testing and taking action. Thanks again for posting your experience
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          • Profile picture of the author donnieo
            Originally Posted by promo_guy View Post

            Thank you donnieo for that insightful post! While I'm still just getting the hang of things (had some success) I'd like to ask:

            1) How many campaigns do you try and get up every day? If it's a number game, do you try to get 5, 10, 15 shirts up per day?

            2) Do you do your own designs or outsource? I can design but find it time consuming.

            3) Do you recommend sticking with ONE niche to get multiple campaigns up quickly? Example, if you target "dogs" do you create a bunch of different dog (breeds) or ONE breed but multiple designs? If it's one breed/multiple designs, are you targeting the exact same demographic? Does that make sense?

            Anyway, like you said, it's all about testing and taking action. Thanks again for posting your experience
            I tend to upload in batches, so some days I'll upload several shirts and other days zero. If shirts are doing well then I spend time in Facebook working on scaling those up if I can (i.e. spend more time on successful campaigns). I've gone back and forth between an assembly line approach and doing one at a time from start to finish. If you're just starting it's probably good to get shirts launched rather than sitting on 10 partially completed ones.

            I generally do my own artwork, but that's also the biggest bottleneck for me. Some shirts don't take much time but other do, and there's not necessarily a correlation between that time investment and the payoff. For custom illustrations where a real artist is needed I would outsource. In some cases I've bought stock art, but the licensing at a lot of these places does not included teeshirts unless you pay a much higher price. Paying $20 to $50 for artwork would be a drop in the bucket if the shirts ends up selling several hundred, however my predictions are not accurate enough to know that. On the other hand, spending $20 on testing plus artwork costs for 10 shirts that don't sell well is going to add up.

            I think the diversification question will really depend on the individual. I would definitely like to be more diversified, but most of my successful campaigns have been in the same broad niche (like your example, if one dog breed sells then I would do a lot of similar campaigns for other breeds). With internet marketing in general, diversification often means chasing shiny objects and not completing anything, however in this case I don't think that really applies as its all under the Teespring umbrella.

            My strategy has been to focus mainly on what's been working, but continue to test other niches on a smaller scale.
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            • Profile picture of the author cmchan
              Anybody have success with graph scrapers?

              It's pretty handy. I just need to choose exactly what my target audience should be.

              Any ideas on what my target audience should be for a shirt that would fall into the bodybuilding/powerlifting niche? I'm starting a new campaign and the design is targeted at men who are into lifting.

              I was thinking of targeting men who like certain fan pages, or men who comment on the posts of certain fan pages. Anybody here with any experience in this niche?
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  • Profile picture of the author johnbrown12
    Well TeeSpring + Facebook,both having a good combination together if you know your stuff
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  • Profile picture of the author mouradforex
    Banned
    [DELETED]
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    • Okay umm can anyone show me how they're marketing TeeSpring on Facebook? I just started seeing ads pop up on Friday on my feed and I'd like to know how they're doing it.

      Thanks!
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  • Profile picture of the author darren9682
    [DELETED]
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    • Profile picture of the author wilder1047
      I've been consuming a bunch of info on this opp. lately.

      Big problem is, all of the shirts that have this great success are copyright infringement.

      Not only are they then offering a product to a passionate niche, but it's generally a shirt that is HEAVILY discounted vs. what they would pay for the real thing.

      Ever been to a market in SE Asia or China? Fox, Quicksilver, Billabong are everywhere, and while I hardly see anybody wearing those brands in the Western world. Almost every foreigner I see over there is wearing it.

      I don't doubt you can sell shirts outside of copyright infringement, but, the big numbers that are coming without a fan page are suspect to me, based purely on all these case studies.
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    • Profile picture of the author Retep
      Originally Posted by darren9682 View Post

      To make money with teespring you now need a lot of money to start with or have a huge fanbase already.

      It's not for the average user anymore.
      ^^Don't listen to this. It's completely untrue. All you really have to do is sniff out other successful campaigns and mimic them. The key is in finding their audience and mimicking their page. TEST TEST TEST! $20/day per campaign. Kill it if you don't sell any shirts. Optimize it if you sell 1 or more. Bank if you sell 100. ;-).

      HINT: Google and Google alerts are your friend ;-)
      site:facebook.com "teespring.com"
      site:teespring.com keyword
      site:teespring.com

      And there's so many more useful queries. Use your brain and you don't need a lot of money OR a fan base.
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  • Profile picture of the author anguschkong
    A stupid question.... what is NF ads?
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    • Profile picture of the author wilder1047
      Originally Posted by anguschkong View Post

      A stupid question.... what is NF ads?
      Newsfeed ads.
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  • Profile picture of the author fr0gman916
    So only 5% of Teespring campaigns are successful. I have not seen that statistic, but I do know that 93 to 97% of people why "try" internet marketing fail, so I can believe that it would translate to Teespring.

    Here is the reality. 50% plus of the US population is on Facebook. 90% plus of the US population wears t-shirts. That gives a pool of over 130,000,000 buyers. Say I am off by a 90%. That is still a pool of 13 MILLION buyers. More than enough to go around.

    Remember you only need 10!

    Figure out how to do that (it is not that difficult) and then repeat, repeat, repeat.
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    • Profile picture of the author radex78
      Originally Posted by fr0gman916 View Post

      So only 5% of Teespring campaigns are successful. I have not seen that statistic, but I do know that 93 to 97% of people why "try" internet marketing fail, so I can believe that it would translate to Teespring.

      Here is the reality. 50% plus of the US population is on Facebook. 90% plus of the US population wears t-shirts. That gives a pool of over 130,000,000 buyers. Say I am off by a 90%. That is still a pool of 13 MILLION buyers. More than enough to go around.

      Remember you only need 10!

      Figure out how to do that (it is not that difficult) and then repeat, repeat, repeat.
      I think this is great analysis , but then my question is how to finding facebook profile from us country , whether we joined at special group for us country ? most of my friend from my country , or we must use paying ads to get target on us country ? sold 10 t shirt seems only small number , but it's not easy for free campaign i think
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  • Profile picture of the author anguschkong
    Hi,

    I have a post on my fan page got shared over 100 times.
    How can I know who shared my post?

    by clicking the "shares" icon...i can only see 3-4 people.....

    anyone know?
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  • Profile picture of the author dennischen
    Hi Cmchan, Did all of your campaigns target US buyers? I think you are awesome for bidding price.
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  • Profile picture of the author Paul Wisniewski
    Anyone knows something about facebook new changes ? I hear that people have some troubles using custom audience for teespring.
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    • Profile picture of the author s1d
      Originally Posted by Paul Wisniewski View Post

      Anyone knows something about facebook new changes ? I hear that people have some troubles using custom audience for teespring.
      Have any more info?
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    • Profile picture of the author flinserl
      Originally Posted by Paul Wisniewski View Post

      Anyone knows something about facebook new changes ? I hear that people have some troubles using custom audience for teespring.
      The problem started with those ads targeting last names and birthdays. Violating FB's TOS, thus FB cracked down on Teespring (and other) posts using that targeting, especially with direct linking.

      I never directly link campaigns to Teespring, but always use my own domain.

      I don't have any problems with custom audiences.
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      • Profile picture of the author maxpoweraff
        Originally Posted by flinserl View Post

        The problem started with those ads targeting last names and birthdays. Violating FB's TOS, thus FB cracked down on Teespring (and other) posts using that targeting, especially with direct linking.

        I never directly link campaigns to Teespring, but always use my own domain.

        I don't have any problems with custom audiences.
        Do you find that sales are still just as good even know your linking to your own domain?
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  • Profile picture of the author londonlad
    Hey a little off topic but I have just finished a campaign in teespring and don't want it to show anymore? Is there anyway to take a campaign off once it has finished so ppl cant see it?
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  • Profile picture of the author imsun
    A lot of valuable info on FB +Teespring,

    I have seen some people talking about targetting and using oCPM.

    Here is a newbie question about FB ads,

    Shall I upload my own custom audiences in Power editor and select OCPM . [I have a list of 15,000 laser target audiences UID scrapped using FB Commander] . Is it a good way to reach my audience in cheaper CPC or CPM costs.

    Also, I have a little confusion about how this OCPM works,

    Is it optimizing the potential audience for you [ If this is the case, no need of any graph search scrappers], or Is it only optimizing the CPC or CPM price to reach your audiences better.
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  • Profile picture of the author Glynn Kosky
    What is the latest on the custom audiences?
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  • Profile picture of the author globalexperts
    Anyone else having problems with the Facebook Pixel tracking? I'm getting sales on Teespring but 50% of the time, it's not getting reported on my Facebook campaign as a conversion. This affects my ability to optimize my campaign. Any thoughts?
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    • Profile picture of the author Oliver13
      Originally Posted by globalexperts View Post

      Anyone else having problems with the Facebook Pixel tracking? I'm getting sales on Teespring but 50% of the time, it's not getting reported on my Facebook campaign as a conversion. This affects my ability to optimize my campaign. Any thoughts?
      I have this problem too.
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      • Profile picture of the author Gabby12
        Teespring makes it really easy to design a shirt and get it up and running. This does not mean that the designs will be good. I have seen some awful designs and the marketers wonder why they cant make a sale. If you cant design have it outsourced and test several to find a winner, than scale up.
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      • Profile picture of the author globalexperts
        Originally Posted by Oliver13 View Post

        I have this problem too.
        Any idea what's causing this? And how to resolve this?
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    • Profile picture of the author steveka
      Originally Posted by globalexperts View Post

      Anyone else having problems with the Facebook Pixel tracking? I'm getting sales on Teespring but 50% of the time, it's not getting reported on my Facebook campaign as a conversion. This affects my ability to optimize my campaign. Any thoughts?
      I assume you didn't even bother to read the posts? Some sales will not be tracked because those sales come from likes and shares on facebook, not from people clicking your ads. Please read the thread first before asking a question. It will prevent clutter.
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  • Profile picture of the author tismi
    tracking pixel is working fine, the reason why some sales dont show up is because these people have seen your design when someone shares, likes or comment your url on facebook.
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  • Profile picture of the author hbhanot
    Its all about testing and tweaking on Facebook. I think its better to go with Clicks in start and once you get some experience try CPM.
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    • Profile picture of the author Drazz
      I really hate the facebook platform. It's so not user friendly.

      Hope things will change soon. Hard to splittest stuff over there.

      When I create for instance 3 ads with 3 differents audience and the same ad. Most of the time 1 will get 95% of the views.
      And this is after such a short sample that's hard for facebook to know which will perform the best.

      How can I splittest stuff beter? Some good article/video about it?

      I am about breakeven at Teespring with FB marketing. So some extra testing might get me in the +.

      I used many different advertise platforms but this is by far the worst I have ever used. I use the power editor but it sucks.
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  • Profile picture of the author JCorp
    Yes, you can link using your own domain and we haven't seen any drop in conversions.

    That being said, much of our campaigns right now are simply using teesprings URL.
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  • Profile picture of the author AffEngineer
    - Use power editor
    - Bid oCPM ALWAYS
    - Make your goal 'website conversions' so you can use their tracking pixel to drill down on converting traffic
    - Aim for smaller, more targeted audiences. Not a hard rule but I usually aim for 30-200k audience, not too low or you'll saturate your demo before you sell out.

    Hope they help

    ~ Mateen
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    • Profile picture of the author higherluv
      I find can't use power editor because it won't upload when the pixel is unverified. I can only use the regular platform. This way I can "optimize" for web conversions (even though it won't at the start, it'll optimize for clicks), then if there is a slight chance in the future that the pixel is verified perhaps I can refresh it and it'll optimize for conversions.

      Anyone else have this same issue?
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      • Profile picture of the author globalexperts
        Originally Posted by higherluv View Post

        I find can't use power editor because it won't upload when the pixel is unverified. I can only use the regular platform. This way I can "optimize" for web conversions (even though it won't at the start, it'll optimize for clicks), then if there is a slight chance in the future that the pixel is verified perhaps I can refresh it and it'll optimize for conversions.

        Anyone else have this same issue?
        I had the same issue yesterday. But it turned out that you have to select the tracking pixel twice if you'll use OCPM. You have to select the tracking pixel in both the "Creative" tab and "Optimization & Pricing" tab when creating an ad. Here's a screenshot for your reference: 2014-07-01_2215 - pmiguel's library
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  • Profile picture of the author PPC-Coach
    Unverified just means it hasn't fired yet.

    You can do pixel tracking with PPE campaigns too.

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  • Profile picture of the author marco005
    Hi folks,

    when I read this topic so I resume that the most will not sell their teepsring shirts on facebook only a few of them.

    many marketers build their list with facebook, but is this time wasting too?

    So when people not buying the product you promote trough fb ads, how probably it will be that this people buying products you promote in your email list?

    Is it for the most niches complete worse to build a list with facebook traffic/ads?
    Does an email list with target facebook people make $1 per subscribers or near the $0,20 border?

    I don't now, many noob as me need a good guide how setup an profitable facebook ad campaign.

    It is horrible when you build an list with facebook and nobody buys the products you promote,then this is a sign that fb people are not in buy modus,they are on facebook to liking,chatting or something.


    best wishes
    marco005
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  • Profile picture of the author Ghoster
    I cut Teespring campaigns off at $20. Then again, I run a lot of designs.

    The way it works is that you will have a lot of duds, and then a few homeruns. That's where your profit comes from, so you really can't afford to spend $50 on a single campaign. If the design is going to take off, it will take off within $20. You also need to be promoting via social media and groups. You can't rely on ads alone.

    As far as advertising, there are so many factors. Your copy might not be connecting with your audience. I use the photoshop templates too, but I also split test them with less "aggressive" images. Different approaches will work with different demographics. Keep in mind that Facebook is full of ads, so sometimes it pays to take a more subtle approach.

    Fortunately, Facebook makes it very easy to split-test.
    Signature

    On the whole, you get what you pay for.

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  • Profile picture of the author normancky
    [DELETED]
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    • Profile picture of the author Kaizen5
      Hi everybody,

      I hope it is okay that I just attach my experiences and questions in this topic. I was reading the whole thing and some screenshots and stats are pretty impressive.

      I started my first campaign yesterday after a lot of preparation. I do have the same design on zazzle and sunfrogshirts and sold a few to verify the design works.

      The design itself features a big city and appeals to ppl who are proud of their hometown.

      I made some banners with a red frame to get some attention and put different styles (tshirt, hoodie and women tee) with a badge that reads "Limited Only 14 Days" on it. I also followed a tip from Steven Patel (dont remember the exact name) and put the design on the banner, so that they can see it clearly without clicking.

      As I started the ads around 2:30 pm Mountain time (2 variations to test) they got some likes and shares, but got disapproved after it received negative feedback. Since the designs are clean I guess some competitors reported it since I targeted ppl that like Teespring on fb.

      My first first trageted audience was around 1.5 million and I adjust it again and now it is about 32,000

      I would like to share the whole targeting, but I am scared that it will end up in getting disapproved since some ppl just like to sabotage someones work instead of working on their own campaign, but I share some details:

      Age: 18 - 55 (I read that anyone older is less likely to buy online)
      Language: English (US) - My product is for a city in the USA
      Industries: Military, Veterans (adjusted the industries after it got disapproved in hope that those ppl are more likely to show their pride)
      Interests: the city itself OR Teespring
      Placements: NF and mobile NF
      Gender: All
      Daily Budget: 10 €
      Bidding: Website Conversion
      Pricing: optimized

      I also use different channels. I have instagram and like stuff from the location (city), also put a banner on instagram and twitter.

      My audience on my sites is not big enough, so I have to run the ads. I hope I can generate sales and new likes as well.

      my facebook page has about 300 likes, instagram 90 followers and twitter even less.

      Here is my screenshot:




      1.) I guess the CTR is way too low. How can I improve it? Maybe I need to wait since I changed the audience a few hours ago.

      2.) Do you think I should remove Teespring from the Interest targeting? I assumed I can target ppl that already bought from teespring, but I guess I deliver the ad to competitors, who just report my ad

      3.) Should I try advertizing on bing as well? (Google Adwords account is suspended)

      4.) I did not put the price of the t-shirt on the banner. Do you think that would help?

      5.) Since it is not the best season to sell t-shirts I also show the hoodie on the ad. Do you think it would help to just promote the hoodie (costs 39.95$)?
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      • Profile picture of the author sufeyh
        Originally Posted by Kaizen5 View Post

        Hi everybody,

        I hope it is okay that I just attach my experiences and questions in this topic. I was reading the whole thing and some screenshots and stats are pretty impressive.

        I started my first campaign yesterday after a lot of preparation. I do have the same design on zazzle and sunfrogshirts and sold a few to verify the design works.

        The design itself features a big city and appeals to ppl who are proud of their hometown.

        I made some banners with a red frame to get some attention and put different styles (tshirt, hoodie and women tee) with a badge that reads "Limited Only 14 Days" on it. I also followed a tip from Steven Patel (dont remember the exact name) and put the design on the banner, so that they can see it clearly without clicking.

        As I started the ads around 2:30 pm Mountain time (2 variations to test) they got some likes and shares, but got disapproved after it received negative feedback. Since the designs are clean I guess some competitors reported it since I targeted ppl that like Teespring on fb.

        My first first trageted audience was around 1.5 million and I adjust it again and now it is about 32,000

        I would like to share the whole targeting, but I am scared that it will end up in getting disapproved since some ppl just like to sabotage someones work instead of working on their own campaign, but I share some details:

        Age: 18 - 55 (I read that anyone older is less likely to buy online)
        Language: English (US) - My product is for a city in the USA
        Industries: Military, Veterans (adjusted the industries after it got disapproved in hope that those ppl are more likely to show their pride)
        Interests: the city itself OR Teespring
        Placements: NF and mobile NF
        Gender: All
        Daily Budget: 10 €
        Bidding: Website Conversion
        Pricing: optimized

        I also use different channels. I have instagram and like stuff from the location (city), also put a banner on instagram and twitter.

        My audience on my sites is not big enough, so I have to run the ads. I hope I can generate sales and new likes as well.

        my facebook page has about 300 likes, instagram 90 followers and twitter even less.

        Here is my screenshot:




        1.) I guess the CTR is way too low. How can I improve it? Maybe I need to wait since I changed the audience a few hours ago.

        2.) Do you think I should remove Teespring from the Interest targeting? I assumed I can target ppl that already bought from teespring, but I guess I deliver the ad to competitors, who just report my ad

        3.) Should I try advertizing on bing as well? (Google Adwords account is suspended)

        4.) I did not put the price of the t-shirt on the banner. Do you think that would help?

        5.) Since it is not the best season to sell t-shirts I also show the hoodie on the ad. Do you think it would help to just promote the hoodie (costs 39.95$)?
        Your CTR is okay.

        Yes remove Teespring interest it doesn't make sense to target teespring interest.

        Bing's conversions for teespring t-shirts is significantly lower.

        Yes it helps you not waste clicks on non-buyers.

        No if you have both it's fine.
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        • Profile picture of the author Kaizen5
          My ad was disapproved 2 hours ago for the second time. I don't understand Facebook.

          Thank you for your reply. I removed Teespring from the interests and also adjusted the ads. The banner features every price (old and higher prices are corssed out).

          I also deleted the URL at the bottom, which probably caused the disapproval.

          My stats so far:
          REACH: 6,015
          FREQ: 1.04
          TOTAL SPENT: €28.31


          Not a single conversion so far. I hope I see something happening soon. Maybe it was a mistake to use a 14 days campaign, but as a beginner I thought it helps to reach the goal of 25.
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          • Profile picture of the author CtrlAltRage
            Originally Posted by Kaizen5 View Post

            My ad was disapproved 2 hours ago for the second time. I don't understand Facebook.

            Thank you for your reply. I removed Teespring from the interests and also adjusted the ads. The banner features every price (old and higher prices are corssed out).

            I also deleted the URL at the bottom, which probably caused the disapproval.

            My stats so far:
            REACH: 6,015
            FREQ: 1.04
            TOTAL SPENT: €28.31


            Not a single conversion so far. I hope I see something happening soon. Maybe it was a mistake to use a 14 days campaign, but as a beginner I thought it helps to reach the goal of 25.

            I think your biggest issue with your ads is that they are too broad. Granted, I can't say this for sure since you haven't shown all of what you're trying to target (which I understand completely!)

            But you want to steer clear of interest targets with over 1 million people. It's too broad and you can end up getting people who aren't super passionate.

            Now, you can get an audience TO 1 million people. But you want to do it with a handful of targeted interests, not just one or two.

            If you're already doing that, then ignore me lol.
            Signature

            If you want to make money on Teespring, Shoot me a PM.

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            • Profile picture of the author miklanderson2
              1.) I guess the CTR is way too low. How can I improve it? Maybe I need to wait since I changed the audience a few hours ago.

              Your clickthrough rate is a lot lower than I like to see on my Teespring campaigns. There could be a number of things causing it. Your targeting might be off. Your design might not be attractive. The shirt might not resonate with the target audience. It's tough to give advice without knowing anything about the shirt you're trying to sell.

              2.) Do you think I should remove Teespring from the Interest targeting? I assumed I can target ppl that already bought from teespring, but I guess I deliver the ad to competitors, who just report my ad.

              There's no good reason to include Teespring as an interest. Most people who buy shirts from Teespring never like the page itself. Even if they did, the odds of them liking the niche you're targeting are slim.

              3.) Should I try advertizing on bing as well? (Google Adwords account is suspended).

              You can try. I haven't used Bing much, so I can't really advise you there.

              4.) I did not put the price of the t-shirt on the banner. Do you think that would help?

              I've tested it both ways and it doesn't seem to make a whole lot of difference. If a shirt really resonates with the target audience, people are going to click regardless of whether there's a price on the ad. I used to include and have stopped including lately because it's an extra step and doesn't seem to matter much.

              5.) Since it is not the best season to sell t-shirts I also show the hoodie on the ad. Do you think it would help to just promote the hoodie (costs 39.95$)?

              I love this time of year because the hoodies outsell the shirts and the profit margins are bigger. I've been running ads that show just the hoodies with a note on the ad stating that T-shirts are also available. I also use retargeted ads to people who clicked through to Teespring to advertise the T-shirts.
              Signature

              "A bargain is something you don’t need at a price you can’t resist."
              -Franklin Jones

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  • Profile picture of the author CpvTrafficPro
    If you decide to run another campaign I highly suggest A|B Testing.

    Create 2 ads, find out which one gets more conversion. Or maybe 2 different t-shirt designs to see which one does better.
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    • Profile picture of the author Kaizen5
      @CtrlAltRage

      I already adjusted the targeting. My potential reach is 28,000 now.

      @miklanderson2

      I removed teespring from the interests already with the adjustment of my targeting.



      Since my teespring campaign isn't very successful I will share my details, so we all might learn something out of it.

      See my Teespring campaign here: I love Houston | Teespring


      I adjusted the daily budget to 5 € and plan to increase it again when there are less than 7 days left.

      I guess I started the campaign to late, when most of the people spent all of their money for Christmas and New Year's.

      My targeting in detail:



      My first ad with a red frame:



      My second ad variation with a flag as bg:





      a) Do you think I should just promote a Hoodie and mention the t-shirt and long sleeve in the text?

      b) Do you recommend using more colors on teespring? I tried to keep the base costs low.

      c) Someone suggested using a softer outline. Opinions?


      Thank you for your helpful responses so far.
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  • Profile picture of the author Kaizen5
    I just stopped the fb ads entirely. I am promoting my shirt with incentives such as coupon codes for free shipping on instagram and my facebook fan page now.

    Do you think I should deliver the ads before the campaign ends?

    I am not sure, but it seems like I am simply burning money.
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    • Profile picture of the author CtrlAltRage
      Originally Posted by Kaizen5 View Post

      I just stopped the fb ads entirely. I am promoting my shirt with incentives such as coupon codes for free shipping on instagram and my facebook fan page now.

      Do you think I should deliver the ads before the campaign ends?

      I am not sure, but it seems like I am simply burning money.
      If the amount you've spent is exceeding the profit you've made; kill it.

      Hopefully you'll be able to recoup some of your investment.

      It happens to the best of us. I had a campaign I spent 150 with and it got taken down because the description reference a trademarked name.

      Just don't give up, and you're more than welcome to reach out to me if you're looking for help.
      Signature

      If you want to make money on Teespring, Shoot me a PM.

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      • Profile picture of the author Kaizen5
        @CtrlAltRage

        I killed my Facebook ad campaign a few days ago and I won't promote it anymore, since the newsfeed ad has very few engagement with only a few likes and like a single share.

        I made a few mistakes and I will remember them the next time I start a campaign.

        - I only offered one t-shirt color (black)
        - I had a bad timing with starting the campaign after Christmas and New Year's. Should have been before Christmas.
        - I had a random design, which did not allow to laser-target the audience (I tried to target Military, Veterans from around Houston)
        - I kept my ads running although the post engagement on my newsfeed ad (black post) was way too low (a few likes and probably a single share with an reach of more than 6,000 people)
        - And yes I think the market is too saturated to win against the competition

        I am working on a new design for an occupation and I have a two variations.

        How do you test and verify, which one to launch?

        Do you launch both and promote them with fb ads, to see which works better?



        Thank you for your offer. I might shoot you a pm, when I am ready to launch it in a few weeks.
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        • Profile picture of the author CtrlAltRage
          Originally Posted by Kaizen5 View Post

          @CtrlAltRage

          I killed my Facebook ad campaign a few days ago and I won't promote it anymore, since the newsfeed ad has very few engagement with only a few likes and like a single share.

          I made a few mistakes and I will remember them the next time I start a campaign.

          - I only offered one t-shirt color (black)
          - I had a bad timing with starting the campaign after Christmas and New Year's. Should have been before Christmas.
          - I had a random design, which did not allow to laser-target the audience (I tried to target Military, Veterans from around Houston)
          - I kept my ads running although the post engagement on my newsfeed ad (black post) was way too low (a few likes and probably a single share with an reach of more than 6,000 people)
          - And yes I think the market is too saturated to win against the competition

          I am working on a new design for an occupation and I have a two variations.

          How do you test and verify, which one to launch?

          Do you launch both and promote them with fb ads, to see which works better?



          Thank you for your offer. I might shoot you a pm, when I am ready to launch it in a few weeks.
          I personally run one campaign and two different ad styles. One rectangular (1200x627) and one square (515x560).

          Thankfully I'm at a point where I'm comfortable with the way the ad styles convert.

          It's more of testing those styles with different target markets.
          Signature

          If you want to make money on Teespring, Shoot me a PM.

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        • Profile picture of the author najo10
          I think you could make a couple of tweaks and have a real winner here. Here is what I would do:

          1) Remove Houston from the image. Make the image just the state of Texas with the Texas flag behind it.
          2) Give the color option for White or Black.
          3) Sell men's Tee, women's Tee and Hoodie. Men's put at 19.99, women's at 21.99 and the hoodie at 34.99 or 39.99.
          4) Remove any reference to discounted. Focus on the design being limited.
          5) Re-target the ad at men and women in the state of Texas that belong to pro-Texas FB groups.
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  • 1) Narrow your target audience
    2) I think that you should stop with this campaign for now.

    3) Perphaps you should send the traffic to a landing page. In that case, you would have gotten about..

    10 - 15 leads by now, and you can follow up with them

    Test more.
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  • Profile picture of the author globalexperts
    Looks like you only created one ad for the entire campaign. It's best to create multiple ads to see what works for your niche. Then optimize your ads for every $5 to $10 spent on ads. In other words, turn off the ads that are not working well and add funds to the ads that are getting clicks/conversions.
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  • Profile picture of the author Yourname
    $60 in FB ads + $15 for design.
    4 days, two campaigns, tight audiences = $0 sales.

    More importantly, some of the campaigns weren't even given a lot of impressions since I followed "expert advice" of keeping adsets at $10 daily budgets.
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  • Profile picture of the author KGS81
    Can anyone tell which FB ad method is better, Clic VS Conversion...
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  • Profile picture of the author dtc1288
    so now instagram + teespring hight rate.
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