My TeeSpring + Facebook Ad Campaign

by 181 replies
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I started a campaign late last night.

Here my progress so far:

I can't tell whether these stats are good. This is my first teepspring campaign.

0 sales thus far. It hasn't even been a full day yet, so maybe I need to wait longer?

I have the ad set at $30/day,

How much longer should I wait before determining whether this is a failure, and cancel the ad?



My design is targeting a very specific niche. It's not a trend-based design.
#ad networks (cpm/cpl, display) #campaign #facebook #teespring
  • 80 clicks and still no sales. I've spent almost $50 so far. Should I call this one quits?

    • [1] reply
    • My success has come by directing the ad towards website clicks, facebook feed and no right side ads. This gives you an ad that has the feel of a fan page so it has facebook authority when it gets activity and when you have a winner it gets activity....I have a post of an ad I run here that targeted 7800 people, the page had 1200 comments and over 15000 views...which drives your ad cost down....I set my ad to manual bid for click and set it at the highest or just above the highest amount. I let it run all night, its amazing how many sales I get at night. If you look up my other post that is what you want a campaign to run like...I have had 3 so far and got two more going now. One is running near 30% CTR.....The design of the ad you put in the picture and the design of the shirt is the biggest factor....what the ad says it secondary...for me anyway.
      • [ 3 ] Thanks
      • [2] replies
  • I think you should stop your campaign, you should of closed a few.

    Are you getting likes or shares?

    If you are, then need to find a way to convert them. Some people are saying test with 10$ to 20$
    • [1] reply
    • It's got about 20 likes, 1 share, and 2 comments.

      I have a fan page with over 10k likes. I've been promoting the shirt there too, and it's proving to be ineffective as well.

      It can't be the ad image itself. I'm using a photoshop template with the original/discount price, limited edition certified icon, and BUY NOW button.
      • [1] reply
  • Your CTR is very good. I've read that a good CTR on Facebook ads is anything greater than about a quarter of a percent.

    Anyway, my thought is that maybe your ad copy isn't passing enough info along and you're wasting clicks to people who just want to "learn more". Does your ad copy include a price of the tee shirt (or hoodie) that you're selling? My bet is that if it doesn't, then a majority of your clicks aren't serious buyers, they're just "lookers" per se, curious about the price.

    Hope this helps.
    • [ 1 ] Thanks
    • [1] reply
    • I agree that his CTR is quite good, but the CPC is HIGH (0.2 - 0.4/click), if he just simply send this traffic to teespring, it will end up make you broke, I'm sure.
      Why not send traffic to a "gate" first (you can force them signup/share/like to be directed to teespring?)
      Just my opinion!
  • I would say your target audience is too big. potential audience is a good 11M people, yet ad was seen only by a 7k people. narrow your audience by targetin specific interests.
    • [ 1 ] Thanks
    • [1] reply
    • UPDATE:

      I finally made 1 sale.
      I set the goal to 15 sales.
      I started the teespring campaign last night.
      I still have 1 week left to go.

      I forgot to mention that I'm also promoting my teepspring campaign on my fan page's official website, which is getting 1.5k to 2k unique visitors a day with around 100 email subscribers. I would have thought that these visitors/subscribers + the 10k fans on my facebook page would result in some sales, but this hasn't been the case yet.

      Yeah my ad copy is based on a template with product photo, a price tag, limited edition certified logo, border, and buy now button. It's possible that it's because my ad copy has picture with all 3 options (hoodie, tshirt, vneck). I remember reading that more effective ads use only 1 photo.


      Thanks. I've narrowed down the targeting audience. Let me know what you think:



      I'll leave the ad running for another day and go from there.

      Should I reduce my daily budget? I currently have it set at $30. I'm considering lowering it to $15 or $20.
      • [2] replies
  • Hey i guess we're in the same boat. I started my first teespring campaign last night also. Right off the bat i messed up because i set my bids to CPC $0.60 and I ended up blowing through $50 in like 30 minutes. My final CTR on my best ad was 2.5% after 4,000 impressions , the avg CPC was $0.40, which in the end came out to about $10 CPM, which is a bit too much huh..
    • [1] reply
    • Have you made any sales yet?
      • [1] reply
  • do some more research. depending on your niche how old are the people willing to buy? the younger ones or the older? is the design you are trying to sell location specific? (knicks main audience is in new york for example). what about gender? relationship status? newlyweds? whenever I use fb ads I go through every option and try to laser target my audience and I take everything into consideration.

    even 7M is just too big of an audience, you would have to have a killer design everyone wanted to be successful.
    • [ 1 ] Thanks
    • [1] reply
    • Good point. I took those factors into consideration, and managed to narrow down the target audience even more:

      I literally selected 1 interest, which is a main organization in my niche.
      I selected only one Sex, as well as a very narrow age range.
      The language and location is something I also narrowed down to 1 selection.

      Lets see how this plays out.

      I took the design through a vote on my facebook page. I voted it against some other designs I had, and the one in my campaign got the most votes from my fans. It's also one of my best-sellers in another store I have lol.

  • I had the same problem with FB ads - I think the problem with FB is that most people are not there to buy, they're just wasting time and socializing. Now, if your page is shopping related and your likes are real, that's a different story.

    My experience with FB is pretty limited though, so maybe I'm just doing it wrong (it wouldn't be my first mistake in IM).
  • Stupid question for you, you selected ocpm, (good choice), but then wanted the results to be "clicks to website". Why?

    In order for Facebook to optimize anything, they'll have to see what converted. Place the pixel and use "website conversions". Then OCPM works WAY WAY WAY better.

    (unless your goal is not profit?)
    • [ 5 ] Thanks
    • [3] replies
    • So place the FB conversion pixel on the teespring product page, then select optimize CPM when placing the ad?

      How much do you usually spend on an ad campaign / clicks before deciding the product is not converting?
      • [ 1 ] Thanks
    • My goal is definitely profit, of course.

      I created the pixel, and implemented the pixel ID into my teespring campaign:


      Here are my new stats so far:



      When editing the facebook ad, I see no option for "website conversions". I don't think there's a way to change the objective of the facebook ad. I think I have to create a brand new ad to do that.

      EDIT: I realized I think you meant select "website conversions" when setting up the pixel, not the ad itself. Is this correct?
      • [1] reply
    • Is OCPM the way to go with Teespring campaigns? Or what CPC should I aim for?
  • I'm personally not all too familiar with Facebook ads, so I apologize for thread-jacking just a bit here as I direct a question towards PPC-Coach...

    I understand the concept behind placing a tracking pixel, but how will Facebook know if you've actually made a sale on the TeeSpring site? Excuse my lack of knowledge on this matter, but I'm struggling to comprehend how placing said pixel on the main landing page of your TeeSpring campaign is enough to tell Facebook when and if you've made a sale.

    [/resume thread]
    • [2] replies
    • When you email teespring support to enable pixels in your campaigns, I think they embed a script in the product pages that allows facebook to track your conversions based on the pixel ID you enter.
      • [ 1 ] Thanks
      • [1] reply
    • Teespring fires the FB tracking pixel after the user purchases or in the thankyou page.
  • After setting up the campaign with optimize cpm, it's $.70 cpc and the CTR is .03% which is horrible.

    I don't think the ad is going to do well, may as well stick with a CPC campaign.
  • Do you not think that the issue could be with the T Shirt design? It's alright driving targeted traffic, but if the design of the T Shirt is not engaging then no-one will buy.

    For a successful T Shirt campaign on Facebook you need to grab the audience and there needs to be a buzz around the product. Novelty T Shirts work well, but you need to ensure that you are targeting the right people at the right time.

    For example, I am not sure if you are aware - but some idiotic Councillor in the the UK has blamed the recent floods and storms on homosexuality. I have seen a few T Shirts around with slogans such as "I am sorry, the floods are all my fault"

    The key is to hit this demographic (in this instance, I would target Men, Aged 21-35, who are members of prominent LGBT Groups in the UK) at the right time... Within a week of the news. Anything later than that and the buzz is starting to die out
  • So, whats the status? Are you still running the campaign? How are sales?
    • [1] reply
    • Still running. I paused the facebook ad overnight since my target audience is in US and Canada. I resumed it this morning to focus the ad budget on the daytime hours.

      I'm still at 4 sales. 5 total if you include my own just to create some "social proof" and to get the ball rolling. I still got 5 days left in the campaign, for which I set the goal to 15 sales.

      The stats as of now:



      In the power editor, I set it to "website conversions", but in ad manager, it's still set as "clicks to website".

      I've spent over $70 on this campaign so far. Waste of money, but lets hope that setting the ad to "website conversions" will yield better results. I'll keep the ad running for another day, and decide from there whether I should stop the ad. If I reach my sales goal of 15 sales, I'll barely break even.

      My pixel is also still unverified. I emailed teespring support.

      ---------------

      I'm still promoting the design on my fan page, which is getting a lot of positive feedback. I'm trying to find a balance between niche posts and campaign promotional posts. According to my insights, noon time is the best.

      I remember reading somewhere that most of the sales happen near the end of the campaign when time is running out.

      I have over 10k fans on my page, so there's plenty of potential there. I wonder if it would be more effective if I were to promote the fan page instead (via facebook ads), attracting fans of my niche to LIKE my page, and therefore expose them to my campaigns. This might be a better strategy for niche-based t-shirt designs rather than for designs that are based on current-trends. This might be a better way to approach it in the long-term.

      what do you guys think?
      • [1] reply
  • there is a hype with teespring right now, but i also mnever made any sale with them.
    • [1] reply
    • I stopped the ad.
      I'm gonna continue promoting it on my fan page.
      • [1] reply
  • PPC-Coach, is it best to bid CPC, CPM, or OCPM?
  • allow me to hijack thread a little - mobile, yes or no? judging from my perspective I will never buy anything when using my mobile, so I am targeting only desktop users. how are others doing it?
    • [4] replies
    • Optimized CPM. But I'll let PPC-Coach confirm this for you.

      It's up to you. TeeSpring has a mobile platform that enables users to purchase right from their devices. My guess is that it doesn't work nearly as well as standard desktops however. I only say that because as a culture, I don't think we are to the point where we totally "trust" making a purchase on our mobiles.

      But then again, some people do. If it were me, unless I was getting the clicks for way less (it's mobile afterall), I wouldn't be doing it.
      • [1] reply
    • Even though I deleted the ad, the "TOTAL SPENT" is still increasing.
      Is this normal? :confused:
      • [ 1 ] Thanks
      • [1] reply
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    • Hi tsimi,

      I bought a product, that is based on good research/testing on and about teespring.
      He suggested not to use mobile!

      Started my campaign at the worst time ever: at 11pm EST.
      370 people saw the post: 9 likes...
  • Any success come out of this? Really interested in the TeeSpring stuff.
  • There is a lot of buzz going on right now with Teespring.

    I was about to launch a campaign, but then I realized how many people were doing it.

    What is the profit per t-shirt as you've set your goal to 15?
    • [2] replies
    • Anywhere from $2 to $9+
    • I don't remember, but I I think it's at least $10 per t-shirt. A bit more if it's a sweater.
  • I have a facebook page with over 6K likes, is there a good way to monetize this without shoving ads down my community's throats?

    I think I may give Teespring a shot, it looks like a fun way to involve my group and make a few bucks on the side!
  • Can someone tell me exactly what i need to choose when creating my ad? My understanding is Website Conversion, then my targeted audience and optimized CPM? Another issue i encountered is even though i am choosing my audience,it does not give me any suggested bid so i have no clue what i am putting as max per click to even be near. Based on tutorials i have seen,it should automatically show suggested bid based on your targeting. Your help in how exactly to post an ad would be appreciated. My design and banner are ready,just need help with that.

    thank you all for your help.
    • [1] reply
    • you choose website conversions, then email teespring support to add the option of tracking conversions with fb pixel into your dashboard, create a pixel on fb and follow the instructions on teespring on how to add the pixel to your campaign.

      as for your bids, if you are using OCPM just go with the default bids (you are using power editor, right?).
  • I've now got 15 hoodies sold (goal is 20) but Facebook is only showing 3 conversions. I've heard FB's tracking pixel isn't 100% reliable so do you guys think I've literally only got 3 conversions from my ad straight to purchase?

    That would mean the other 12 purchases are from viral shares?

    Will see if I can get to my 20 goal and if not, will ask Teespring to lower to 15 in order to get them to print. Not really making much profit I don't think but at least I seem to be on track.
  • Their pixel is reliable. BUT your post gets shared and you get sales from that which don't fire the pixel.



    I don't know why anyone goes above 10 for a goal either. Your payout gets adjusted when you go over your goal regardless.
    • [2] replies
    • Thanks Will!

      The reason I went over 10 is because...I don't know! lol I'm totally new to this and for some reason I chose 20. I can always contact them and have them reduce it to 10 so I get paid as I'm 15/20. But, I'll advertise again tonight and see if I can get another 10 or so shirts. Seems I created a good ad banner that obviously got shared if only 1 conversion showed out of 11 sales.

      I'll go for a less competitive niche next time I think but at least I'm going to get paid, even if it's not much above earning my money back. It's all a learning curve.

      Btw Will (PPC-Coach), you said use the Power Editor but when I try to use it, it's not as intuitive as it should be. Can you recommend any good resources on how to use it properly?

      Just curious
    • But when you put a higher goal (and achieve it) aren't you getting paid more per shirt?
  • Actually, if their pixel is reliable, then if people didn't share my ad, then I'd really be in trouble (ie at a loss) as I only have 3 out of 15 conversions showing in my ad manager.

    Not sure what to think really. It means it's risky to advertise cause if no one shares then I could lose money. However, if advertising means exposure AND people share, then it's obviously worth it....as long as there's a positive ROI
  • Why is it risky?

    It's part of the FB ads game. It gets shared, you make money. You should be totalling your revenue and expense to get the true ROI anyway.

    • [1] reply
    • There is always risks but then again no pain no gain

      You could try a few other designs before giving up.
      • [1] reply
  • I'm new to advertising with FB and I find the Power Editor confusing, e.g. when setting up a campaign, etc.

    @richjerk, you say "Do everything in the PE" but how do you do it? Do you know if any tutorials? It's easy to say "do it" but I don't find it very intuitive. Again, I'm a newbie to FB advertising and find going through the Ad Manager infinitely easier.

    Where did you learn to use the PE?
    • [1] reply
    • I wonder the same thing. They say "make it in power editor" but I can't figure out what the advantage is. The only glaring difference I have found is that it appears in Power Editor you can choose not to advertise to mobile devices if you wish.
      • [1] reply
  • btw cmchan, good job ending in the black!

    Your CPC was close to mine, maybe mine was slightly cheaper. Did you target the "obvious" such as american sports teams?

    Just curious
  • Yeah, disregard everything that isnt tattoo related, I posted just about everything to see if any post would get exposed . So I shared other pages, youtube links, fb statuses..and ruined the page .

    Other than that, of the one share that I got there were comments like "i need that" and "i would wear that" soI think I am on the right path with this one.
    • [1] reply
    • Is there a way to target the audience based on specific fan pages they have liked?

      I would like to use fan pages as criteria for the target audience.
      • [1] reply
  • I would consider switching to NF ads with oCPM. I'm currently running an ad with 8% CTR and 0.03 CPC. I also hit my target of 100 shirts in 2.5 days.

    Why didn't you start with a fan-page? It's so much easier to convert once you engage with your audience. Plus controversial comments help the sell.
    • [1] reply
    • How many people do you target with your ad? And what are you paying for oCPM?
      • [1] reply
  • An alternative to teespring is sunfrogshirts.com

    They have no minimums (no goals to meet) and you can sell other peoples' t-shirts AND you can receive royalties if people sell your designs.
  • An alternative to teespring is sunfrogshirts.com

    They have no minimums (no goals to meet) and you can sell other peoples' t-shirts AND you can receive royalties if people sell your designs.
  • Are you using conversion or websites clicks ?
    • [1] reply
    • Page post engagements but certainly test CTW. I've never had much luck direct linking with anything on FB.

      I personally think that a page post with 100s Likes/Shares/Comments adds authority to what you are selling. This is my personal opinion - I don't have any science to back it up.
      • [1] reply
  • Teespring is over saturated and in my opinion people will barely get conversions on this.
    • [2] replies
    • are you sure? I think that there are still a lot of niche that IM haven't found them yet.
    • I don't understand that, are you saying that people no longer buy clothing?

      There are millions of small niches, and facebook isn't the only social network that you can promote on.
      • [ 1 ] Thanks
      • [2] replies
  • I've personally given up on teespring and FB advertising.

    Spent more than $1,200 and made 0 sales with over 20+ campaigns with every single combination of targeting and designs that you can think of.
  • I don't think you're targeting your audience enough. 11 Million audience is too broad. I've launched a Teespring shirt campaign last month using Facebook ads and had a successful campaign. My Facebook ad gets 10% CTR and I sold 30 shirts. Target audience is 1.5 Million. Here's the campaign that I run:
    • [ 3 ] Thanks
    • [1] reply
    • Thanks for showing this about your campaign. This is very useful for me.
      • [1] reply
  • Yes, I had a CTR of 14% on one of my successful campaign. So, targeting is what it all comes down to.
    • [1] reply
    • 266 clicks for 11.42$? thats around 0.04 cpc, are you targeting news feed only?

      I have done some research and will relaunch my ads campaign with new audience. will see how it goes this time .
  • what is a good ROI
  • Just started a campaign in an issue that has been trending all day. already got some results. i set a budget for about 10 bucks and will see what I get from that. my CTR is already at 3% and ive gotten some likes and stuff but no sales yet. I also did just start 30 minutes ago lol.

    Super laser Target Niche! im marketing to about 100,000 people total. As far as i can tell im the first one to do what i did so hopefully that picks up sales. Will report back with results
  • Here is a suggestion - Use PPC Search traffic for Teespring campaigns instead of facebook ads.

    eg: Keep Calm tshirt
    or Denver Broncos tshirt
    or Chigago bulls tshirt
    or Winter Olympics tshirt

    These are all being searched this very second

    btw: Use phrase and exact match only

    That is all you need to know

    start making some moneys

    peace
    • [1] reply
    • hello, can you send me link of " PPC Search traffic" that you are using atm ? Thanks
  • Hey there fellow warriors i've been reading and watching videos about teespring but can't find an answer to my question. I really need some help about teespring and facebook campaign please help me out.

    Since im not in US and living here in the Philippines can i promote teespring? if not any recommendation similar to teespring?
    Do you make fake fb accounts to make fan pages and use that account setting up your fb ads campaign?
    How many email invites can you send a day in your fb fan page? is there a limit?

    Im new in fb marketing and i guess the best way to learn is to ask people who already into fb marketing. Thanks guys! Hope you'll help your fellow warrior here.
    • [1] reply
      • Yes, you can promote it if you don't live in US.
      • You can use whatever FB account you want, however, I don't recommend making a bunch of fake accounts. You can build fan pages off a real FB account and shield your personal info.
      • For the other questions I recommend asking those in the Social Media forum. You'll probably find more responses there.
  • Thanks phowell23! I was just thinking that if i create 1 page in one account (f*ake fb account) it will avoid other fan pages i created to be banned too. If i create 20 fan pages in my 1 fb account and that account got banned all of my fan pages will be banned too? Am i right?
    • [2] replies
    • Oh I see...however it seems FB is cracking down on fake accounts more and more. Just don't do anything against their TOS and you'll be fine with one real account .
    • When it comes to teespring and FB there is not much you should have to do to get banned...follow the TOS and your good...They have been working or banning the name game I heard though...
  • Got it phowell. However my account is based here in PH do you recommend that i should make a US based account? US based email and Fb account? Do you also recommend me using a vpn or a vps? Sorry for these kind of questions need to clear things up before i jump in to avoid errors.
    • [1] reply
    • In my personal opinion I wouldn't worry about creating a US FB account with VPS/VPN ect. No one will know where you live. When you create a FB page you only let them know what they need to know. You can fill in the address or where you are located if you want, or not. The visitors have no idea who actually created the page unless you choose to post there via your real FB account. By default, it'll post via your FB page name. Teespring seems to be converting better for US customers since international shipping is more. So just tell your audience on your FB page that the shirts are printed and shipped within the USA (which is true).
  • Do you guys have experience with international targeting? I guess people don't pay $10.50 for international shipping if a shirt is $10-$15. Are there alternatives with low international shipping costs?
    • [1] reply
    • Yes they are buying, especially Australia and Canada. But you have to make sure your design is converting in US, than you can try other countries.

      • [1] reply
  • Well TeeSpring + Facebook,both having a good combination together if you know your stuff
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    • [1] reply
    • Okay umm can anyone show me how they're marketing TeeSpring on Facebook? I just started seeing ads pop up on Friday on my feed and I'd like to know how they're doing it.

      Thanks!
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    • [2] replies
    • I've been consuming a bunch of info on this opp. lately.

      Big problem is, all of the shirts that have this great success are copyright infringement.

      Not only are they then offering a product to a passionate niche, but it's generally a shirt that is HEAVILY discounted vs. what they would pay for the real thing.

      Ever been to a market in SE Asia or China? Fox, Quicksilver, Billabong are everywhere, and while I hardly see anybody wearing those brands in the Western world. Almost every foreigner I see over there is wearing it.

      I don't doubt you can sell shirts outside of copyright infringement, but, the big numbers that are coming without a fan page are suspect to me, based purely on all these case studies.
    • ^^Don't listen to this. It's completely untrue. All you really have to do is sniff out other successful campaigns and mimic them. The key is in finding their audience and mimicking their page. TEST TEST TEST! $20/day per campaign. Kill it if you don't sell any shirts. Optimize it if you sell 1 or more. Bank if you sell 100. ;-).

      HINT: Google and Google alerts are your friend ;-)
      site:facebook.com "teespring.com"
      site:teespring.com keyword
      site:teespring.com

      And there's so many more useful queries. Use your brain and you don't need a lot of money OR a fan base.
      • [ 1 ] Thanks
  • A stupid question.... what is NF ads?
    • [1] reply
  • So only 5% of Teespring campaigns are successful. I have not seen that statistic, but I do know that 93 to 97% of people why "try" internet marketing fail, so I can believe that it would translate to Teespring.

    Here is the reality. 50% plus of the US population is on Facebook. 90% plus of the US population wears t-shirts. That gives a pool of over 130,000,000 buyers. Say I am off by a 90%. That is still a pool of 13 MILLION buyers. More than enough to go around.

    Remember you only need 10!

    Figure out how to do that (it is not that difficult) and then repeat, repeat, repeat.
    • [1] reply
    • I think this is great analysis , but then my question is how to finding facebook profile from us country , whether we joined at special group for us country ? most of my friend from my country , or we must use paying ads to get target on us country ? sold 10 t shirt seems only small number , but it's not easy for free campaign i think
  • Hi,

    I have a post on my fan page got shared over 100 times.
    How can I know who shared my post?

    by clicking the "shares" icon...i can only see 3-4 people.....

    anyone know?
  • Hi Cmchan, Did all of your campaigns target US buyers? I think you are awesome for bidding price.
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  • Anyone knows something about facebook new changes ? I hear that people have some troubles using custom audience for teespring.
    • [2] replies
    • Have any more info?
    • The problem started with those ads targeting last names and birthdays. Violating FB's TOS, thus FB cracked down on Teespring (and other) posts using that targeting, especially with direct linking.

      I never directly link campaigns to Teespring, but always use my own domain.

      I don't have any problems with custom audiences.
      • [1] reply
  • Hey a little off topic but I have just finished a campaign in teespring and don't want it to show anymore? Is there anyway to take a campaign off once it has finished so ppl cant see it?
  • A lot of valuable info on FB +Teespring,

    I have seen some people talking about targetting and using oCPM.

    Here is a newbie question about FB ads,

    Shall I upload my own custom audiences in Power editor and select OCPM . [I have a list of 15,000 laser target audiences UID scrapped using FB Commander] . Is it a good way to reach my audience in cheaper CPC or CPM costs.

    Also, I have a little confusion about how this OCPM works,

    Is it optimizing the potential audience for you [ If this is the case, no need of any graph search scrappers], or Is it only optimizing the CPC or CPM price to reach your audiences better.
  • What is the latest on the custom audiences?
  • Anyone else having problems with the Facebook Pixel tracking? I'm getting sales on Teespring but 50% of the time, it's not getting reported on my Facebook campaign as a conversion. This affects my ability to optimize my campaign. Any thoughts?
    • [2] replies
    • I have this problem too.
      • [2] replies
    • I assume you didn't even bother to read the posts? Some sales will not be tracked because those sales come from likes and shares on facebook, not from people clicking your ads. Please read the thread first before asking a question. It will prevent clutter.
  • tracking pixel is working fine, the reason why some sales dont show up is because these people have seen your design when someone shares, likes or comment your url on facebook.
  • Its all about testing and tweaking on Facebook. I think its better to go with Clicks in start and once you get some experience try CPM.
    • [1] reply
    • I really hate the facebook platform. It's so not user friendly.

      Hope things will change soon. Hard to splittest stuff over there.

      When I create for instance 3 ads with 3 differents audience and the same ad. Most of the time 1 will get 95% of the views.
      And this is after such a short sample that's hard for facebook to know which will perform the best.

      How can I splittest stuff beter? Some good article/video about it?

      I am about breakeven at Teespring with FB marketing. So some extra testing might get me in the +.

      I used many different advertise platforms but this is by far the worst I have ever used. I use the power editor but it sucks.
  • Yes, you can link using your own domain and we haven't seen any drop in conversions.

    That being said, much of our campaigns right now are simply using teesprings URL.
  • - Use power editor
    - Bid oCPM ALWAYS
    - Make your goal 'website conversions' so you can use their tracking pixel to drill down on converting traffic
    - Aim for smaller, more targeted audiences. Not a hard rule but I usually aim for 30-200k audience, not too low or you'll saturate your demo before you sell out.

    Hope they help

    ~ Mateen
    • [1] reply
    • I find can't use power editor because it won't upload when the pixel is unverified. I can only use the regular platform. This way I can "optimize" for web conversions (even though it won't at the start, it'll optimize for clicks), then if there is a slight chance in the future that the pixel is verified perhaps I can refresh it and it'll optimize for conversions.

      Anyone else have this same issue?
      • [1] reply
  • Unverified just means it hasn't fired yet.

    You can do pixel tracking with PPE campaigns too.

  • Hi folks,

    when I read this topic so I resume that the most will not sell their teepsring shirts on facebook only a few of them.

    many marketers build their list with facebook, but is this time wasting too?

    So when people not buying the product you promote trough fb ads, how probably it will be that this people buying products you promote in your email list?

    Is it for the most niches complete worse to build a list with facebook traffic/ads?
    Does an email list with target facebook people make $1 per subscribers or near the $0,20 border?

    I don't now, many noob as me need a good guide how setup an profitable facebook ad campaign.

    It is horrible when you build an list with facebook and nobody buys the products you promote,then this is a sign that fb people are not in buy modus,they are on facebook to liking,chatting or something.


    best wishes
    marco005
  • I cut Teespring campaigns off at $20. Then again, I run a lot of designs.

    The way it works is that you will have a lot of duds, and then a few homeruns. That's where your profit comes from, so you really can't afford to spend $50 on a single campaign. If the design is going to take off, it will take off within $20. You also need to be promoting via social media and groups. You can't rely on ads alone.

    As far as advertising, there are so many factors. Your copy might not be connecting with your audience. I use the photoshop templates too, but I also split test them with less "aggressive" images. Different approaches will work with different demographics. Keep in mind that Facebook is full of ads, so sometimes it pays to take a more subtle approach.

    Fortunately, Facebook makes it very easy to split-test.
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    • Hi everybody,

      I hope it is okay that I just attach my experiences and questions in this topic. I was reading the whole thing and some screenshots and stats are pretty impressive.

      I started my first campaign yesterday after a lot of preparation. I do have the same design on zazzle and sunfrogshirts and sold a few to verify the design works.

      The design itself features a big city and appeals to ppl who are proud of their hometown.

      I made some banners with a red frame to get some attention and put different styles (tshirt, hoodie and women tee) with a badge that reads "Limited Only 14 Days" on it. I also followed a tip from Steven Patel (dont remember the exact name) and put the design on the banner, so that they can see it clearly without clicking.

      As I started the ads around 2:30 pm Mountain time (2 variations to test) they got some likes and shares, but got disapproved after it received negative feedback. Since the designs are clean I guess some competitors reported it since I targeted ppl that like Teespring on fb.

      My first first trageted audience was around 1.5 million and I adjust it again and now it is about 32,000

      I would like to share the whole targeting, but I am scared that it will end up in getting disapproved since some ppl just like to sabotage someones work instead of working on their own campaign, but I share some details:

      Age: 18 - 55 (I read that anyone older is less likely to buy online)
      Language: English (US) - My product is for a city in the USA
      Industries: Military, Veterans (adjusted the industries after it got disapproved in hope that those ppl are more likely to show their pride)
      Interests: the city itself OR Teespring
      Placements: NF and mobile NF
      Gender: All
      Daily Budget: 10 €
      Bidding: Website Conversion
      Pricing: optimized

      I also use different channels. I have instagram and like stuff from the location (city), also put a banner on instagram and twitter.

      My audience on my sites is not big enough, so I have to run the ads. I hope I can generate sales and new likes as well.

      my facebook page has about 300 likes, instagram 90 followers and twitter even less.

      Here is my screenshot:




      1.) I guess the CTR is way too low. How can I improve it? Maybe I need to wait since I changed the audience a few hours ago.

      2.) Do you think I should remove Teespring from the Interest targeting? I assumed I can target ppl that already bought from teespring, but I guess I deliver the ad to competitors, who just report my ad

      3.) Should I try advertizing on bing as well? (Google Adwords account is suspended)

      4.) I did not put the price of the t-shirt on the banner. Do you think that would help?

      5.) Since it is not the best season to sell t-shirts I also show the hoodie on the ad. Do you think it would help to just promote the hoodie (costs 39.95$)?
      • [1] reply
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  • If you decide to run another campaign I highly suggest A|B Testing.

    Create 2 ads, find out which one gets more conversion. Or maybe 2 different t-shirt designs to see which one does better.
    • [1] reply
    • @CtrlAltRage

      I already adjusted the targeting. My potential reach is 28,000 now.

      @miklanderson2

      I removed teespring from the interests already with the adjustment of my targeting.



      Since my teespring campaign isn't very successful I will share my details, so we all might learn something out of it.

      See my Teespring campaign here: I love Houston | Teespring


      I adjusted the daily budget to 5 € and plan to increase it again when there are less than 7 days left.

      I guess I started the campaign to late, when most of the people spent all of their money for Christmas and New Year's.

      My targeting in detail:



      My first ad with a red frame:



      My second ad variation with a flag as bg:





      a) Do you think I should just promote a Hoodie and mention the t-shirt and long sleeve in the text?

      b) Do you recommend using more colors on teespring? I tried to keep the base costs low.

      c) Someone suggested using a softer outline. Opinions?


      Thank you for your helpful responses so far.
  • I just stopped the fb ads entirely. I am promoting my shirt with incentives such as coupon codes for free shipping on instagram and my facebook fan page now.

    Do you think I should deliver the ads before the campaign ends?

    I am not sure, but it seems like I am simply burning money.
    • [1] reply
    • If the amount you've spent is exceeding the profit you've made; kill it.

      Hopefully you'll be able to recoup some of your investment.

      It happens to the best of us. I had a campaign I spent 150 with and it got taken down because the description reference a trademarked name.

      Just don't give up, and you're more than welcome to reach out to me if you're looking for help.
      • [1] reply
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  • 1) Narrow your target audience
    2) I think that you should stop with this campaign for now.

    3) Perphaps you should send the traffic to a landing page. In that case, you would have gotten about..

    10 - 15 leads by now, and you can follow up with them

    Test more.
  • Looks like you only created one ad for the entire campaign. It's best to create multiple ads to see what works for your niche. Then optimize your ads for every $5 to $10 spent on ads. In other words, turn off the ads that are not working well and add funds to the ads that are getting clicks/conversions.
  • $60 in FB ads + $15 for design.
    4 days, two campaigns, tight audiences = $0 sales.

    More importantly, some of the campaigns weren't even given a lot of impressions since I followed "expert advice" of keeping adsets at $10 daily budgets.
  • Can anyone tell which FB ad method is better, Clic VS Conversion...
  • so now instagram + teespring hight rate.
  • Banned
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  • Banned
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