Pop Ad Traffic (PPV) - Thoughts?
I'm working with an affiliate network that is pitching my website offer to one of their affiliates that they say has a good pop traffic source. They say my website would get around 2+ million views a day. I was never a big fan of pop traffic because I feel like it's not targeted traffic that is seeing my landing page, and it's just random.
I'm not saying I wouldn't get any leads, since I'm putting my landing page in front of 2+ million faces a day, but not sure how many of these leads will actually turn into monetizing customers. I could see the leads being better quality if the pops are being generated from websites that match up well with my niche, but if the websites generating these pops are for people who like "ties" and my website is selling "fishing rods"; are these leads even worth it?
But at the same time how good could this affiliate's pop traffic be? Can't I just go to a site like FullTraffic, LeadImpact, TrafficVance, etc or something similar and do the exact same thing?
I'm trying to talk to them to try to pitch my offer to affiliates that would use PPC (Google Adwords, Bing Ads, FB Ads, etc.), email marketing, or banner image ads because I feel these methods can be controlled better and bring in better targeted leads.
Does anyone have any experience with pop traffic? Is this something I should be willing to try from a merchant/advertiser standpoint, or are these leads I would receive from pop be very random and low quality?
I know when I see a pop ad I would say 99.9% of the time I immediately close it because it has nothing to do with what I'm looking for or doing. And I just don't want to have all these pop ads popping up on people's PCs and just stretching my bandwidth/server to it's limits.
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