Is CPA a sustainable business model?
So I've spent the weekend contemplating my next business move and whilst the CPA model seems appealing I do have my reservations about it's sustainability.
I'm worried that it does not create a business as such but rather a well paying job. If you stop running ads does your income stop? For example if you went on holiday does your business go on holiday also?
Also, are you worried that a lack of diversification and reliance on successful ads could have a severe negative impact on revenues if you have just a few poor performing ad campaigns?
Like to hear your thoughts.
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