More clicks or impressions? Which is better?

by rinsfw
6 replies
Simple question, as a publisher, how do I make myself more appealing to advertisers?

Are advertisers interested in buying ads on sites with more impressions (more page views), or better quality visitors (more ad clicks)?
#clicks #impressions
  • Profile picture of the author Vlom
    You want to sell adspace on your website you mean ?

    Usually for advertisers to bother and contact you for a direct buy your site needs to have a decent volume, so i'd say that comes first because they don't know about quality yet!



    Mehdi
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  • Profile picture of the author rinsfw
    Put another way, say you're an advertiser, and you want to buy ad space on one of them.

    The first one has much more page view, but a low clickthrough rate.

    The second one is not as popular, but it has a much better clickthrough rate.


    Which do you pick?
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  • Profile picture of the author lia978
    I would say clicks, they generally make you more money...
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  • Profile picture of the author ChrisBa
    Originally Posted by rinsfw View Post

    Simple question, as a publisher, how do I make myself more appealing to advertisers?

    Are advertisers interested in buying ads on sites with more impressions (more page views), or better quality visitors (more ad clicks)?
    IMO more clicks, but typically most people associated more page views with more clicks..
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    • Profile picture of the author stevo72
      Originally Posted by ChrisBa View Post

      IMO more clicks, but typically most people associated more page views with more clicks..
      Then they'd be wrong.
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  • Profile picture of the author Charkeya
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