7 replies
I'm getting lost with PPV.

I have a website promoting a affiliate offer in the health niche and i want to use ppv to promote the offer, drive traffic and make some conversions (obviously not going to happen that easily). I see people make landing pages based heavily on the design of the actual products landing page, and I'm guessing they are sending them straight to the offer, which makes me wonder why i even built a site around this product. Should i direct link my website for a ppv campaign? or create several landing pages directing traffic to my website? Would it be wise to create a landing page based around the design of the actual product order page and send them to my website, or link it directly to the offer.

Help?
#landing #pages #ppv
  • Profile picture of the author owen2012
    It would be in your best interest to create a landing page that fits inside the ppv traffic source popup size, then redirect the landing page to the offer page.

    Size Matters: PPV Landing Page Dimensions
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  • Profile picture of the author GodOfCPA
    Usually in CPA it would go ad > landing page > offer (or email list prior to offer). But with PPV you cut out the ad and the first thing people see is your lander that pops over or under your targeted URLs.

    Because the pop up is a fixed size, it is usually better to create a lander rather than direct linking the offer itself in the pop up, so you can ensure it looks perfect in whatever size your network displays pop ups.

    Personally, I have never done pop up lander > my promotional website > offer, I have always linked my pop up lander straight to the offer page itself. I like to target URLs that are preselling a similar offer to the one I am promoting, so that I can leech the desire created by the targeted URLs and redirect it to my offer.

    Realistically, it is your targeting that is the most important variable in whether a landing page design will work (for instance, if you're promoting an offer that requires credit card info you want to target URLs where it is likely visitors will already have cc in hand + desire for your offer).

    I use CPV lab to track, and that allows me to rotate and split test different landers (without editing the campaign in the network) until I find the one that works with my targets. The more ballsy you are the better here - create many landers with trackable variables (even if you think they are not going to work) and let the data itself guide you in the right direction.
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  • Profile picture of the author sree94
    I just direct link, but others will advocate for always making a lander
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  • Profile picture of the author Greedy
    I depends on how your site is laid out, it is hard to know if it could be a potential landing page, but probably not.

    You could always build a list via PPV and promote the site from there.

    Landing pages are going to pretty nessacary for more health niche PPV campaigns.

    Don't feel down for making your website, it could be very useful for Bing Ads and maybe even some sly Facebook Ads promotions.
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  • Profile picture of the author ChrisBa
    Originally Posted by bckk222 View Post

    I'm getting lost with PPV.

    I have a website promoting a affiliate offer in the health niche and i want to use ppv to promote the offer, drive traffic and make some conversions (obviously not going to happen that easily). I see people make landing pages based heavily on the design of the actual products landing page, and I'm guessing they are sending them straight to the offer, which makes me wonder why i even built a site around this product. Should i direct link my website for a ppv campaign? or create several landing pages directing traffic to my website? Would it be wise to create a landing page based around the design of the actual product order page and send them to my website, or link it directly to the offer.

    Help?
    This is really no clear cut answer, the best idea is to split test between several options and see what makes you more money
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  • Profile picture of the author JoeFerguson
    Try both. Creating your own landing page just gives you more control that's all. We talked more about this on MaxBounty's blog this month. Might give you some more info on what kind of benefits this provides you.

    Find the Promised Land by Creating Custom Landing Pages -
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    Increase your revenue and earn a $1000 bonus as a new affiliate at MaxBounty.com!

    For additional advice and industry happenings, head over to MaxBounty's Blog!
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  • Profile picture of the author Sebastian Gomez
    Use lead pages to create your own landing pages, collect the email and build your list, and then redirect to the sales page. Works great
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    Free 9-Day Bootcamp Training To Build Your Profitable Online Business!
    http://www.sebastiangomezblog.com/bootcamp-training
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