I have a website promoting a affiliate offer in the health niche and i want to use ppv to promote the offer, drive traffic and make some conversions (obviously not going to happen that easily). I see people make landing pages based heavily on the design of the actual products landing page, and I'm guessing they are sending them straight to the offer, which makes me wonder why i even built a site around this product. Should i direct link my website for a ppv campaign? or create several landing pages directing traffic to my website? Would it be wise to create a landing page based around the design of the actual product order page and send them to my website, or link it directly to the offer.