PPV landing pages?

It would be in your best interest to create a landing page that fits inside the ppv traffic source popup size, then redirect the landing page to the offer page.

Size Matters: PPV Landing Page Dimensions

Usually in CPA it would go ad > landing page > offer (or email list prior to offer). But with PPV you cut out the ad and the first thing people see is your lander that pops over or under your targeted URLs.

Because the pop up is a fixed size, it is usually better to create a lander rather than direct linking the offer itself in the pop up, so you can ensure it looks perfect in whatever size your network displays pop ups.

Personally, I have never done pop up lander > my promotional website > offer, I have always linked my pop up lander straight to the offer page itself. I like to target URLs that are preselling a similar offer to the one I am promoting, so that I can leech the desire created by the targeted URLs and redirect it to my offer.

Realistically, it is your targeting that is the most important variable in whether a landing page design will work (for instance, if you're promoting an offer that requires credit card info you want to target URLs where it is likely visitors will already have cc in hand + desire for your offer).

I use CPV lab to track, and that allows me to rotate and split test different landers (without editing the campaign in the network) until I find the one that works with my targets. The more ballsy you are the better here - create many landers with trackable variables (even if you think they are not going to work) and let the data itself guide you in the right direction.

I just direct link, but others will advocate for always making a lander

I depends on how your site is laid out, it is hard to know if it could be a potential landing page, but probably not.

You could always build a list via PPV and promote the site from there.

Landing pages are going to pretty nessacary for more health niche PPV campaigns.

Don't feel down for making your website, it could be very useful for Bing Ads and maybe even some sly Facebook Ads promotions.

This is really no clear cut answer, the best idea is to split test between several options and see what makes you more money

Try both. Creating your own landing page just gives you more control that's all. We talked more about this on MaxBounty's blog this month. Might give you some more info on what kind of benefits this provides you.

Find the Promised Land by Creating Custom Landing Pages -

Use lead pages to create your own landing pages, collect the email and build your list, and then redirect to the sales page. Works great